News & Comment
Websites must be mobile-friendly to comply with FTCs new digital advertising guidelines
April 9, 2013, by mobiThinking
Last month, the Federal Trade Commission (FTC) updated its digital advertising guidelines to underline the fact that the same rules apply to mobile advertising, sites and apps as online (and offline). No big surprise, since the FTC has already taken action against several mobile publishers for deceptive advertising. What is really interesting is that the FTC places an obligation on Webmasters of PC sites and PC advertisers to ensure that any disclosures relating to sign-ups, purchases etc. must be explicit, obvious and readable, even if the viewing device is mobile and has a small screen... Read More
Why HTML5 still presents some problems on mobile
April 4, 2013, by Staff
One of the debates of 2013 centres on which approach you should adopt to deliver a great user experience, while keeping costs at an acceptable level. This question often gets parsed as [i]“HTML5 or native applications?”[/i] or [i]“HTML or mobile site builders”[/i] or even something else entirely. But with all the vaunted promise of HTML5, just what does that ‘5’ mean when it comes to real world deployments?... Read More
Five-minute interview: Richard Ting, R/GA
March 27, 2013, by mobiThinking
Richard Ting is global executive creative director for mobile and social platforms at R/GA. He has worked with Nike, Verizon Wireless, Nokia, J&J, MasterCard and Walmart, among others, focusing on creating integrated digital engagement across the Web, mobile and social media platforms. Ting (working with his R/GA colleagues) has received innumerable awards including the Cannes Titanium Lion Grand Prix for the Nike+ FuelBand, Grand Clio, D&AD Black Pencil and multiple MMA trophies... Read More
Knowledge is power: what do advertisers want from mobile?
March 25, 2013, by mobiThinking
mobiThinking was recently asked: What kind of information do advertisers (brands and agencies) want from mobile? It’s a common question. There’s not much in the way of research on the matter, so the following is opinion. We’d like to hear from you on the matter... Read More
The insiders guide to mobile Web and marketing in Sweden
March 21, 2013, by mobiThinking
3G (third-generation) high-speed mobile networks got a head start in Sweden, thanks to the issuing of licenses to those operators prepared commit to extensive roll-outs, rather than just handing them out to the highest bidder. Next, Sweden saw introduction of the world’s first 4G (fourth-generation) networks, back in 2009 – today the majority of Swedes are covered by a superfast 4G data network. Swedish consumers have quickly embraced the smartphone: more than 80 percent of handsets sold in 2012 were smartphones and that’s expected to rise to 90 percent this year... Read More
