News & Comment
One in four smartphones shipped in 2012 will be sold in China
August 30, 2012, by mobiThinking
China will account for 26.5 percent of all smartphone shipments in 2012, according to IDC. The former top smartphone market, the United States, will account for 17.8 percent. The analyst group believes the Chinese market is being driven by sub-US$200 Android devices and expects prices to fall below $100 as competition, particularly from domestic vendors, intensifies... Read More
Five-minute interview: Scott Seaborn, XS2
August 29, 2012, by mobiThinking
Scott Seaborn recently joined Netherlands-based XS2 as executive creative director (ECD), from Ogilvy Group, where he created the mobile division that was responsible for acclaimed mobile campaigns such as Fanta Stealth Sound System and the IBM Wimbledon ‘Seer’ application. (Find out more in this Ogilvy profile). Incidentally, both campaigns were produced in partnership with XS2... Read More
Eight top tips for running a click-to-call campaign
August 7, 2012, by mobiThinking
Making phone calls on mobile devices is what people do – that’s why it is a natural action for people to make a call following a mobile search or clicking on a search-based advertisement. According to mobile ad network xAd (Q4, 2011), 52 percent of people who click on search ads go on to call the advertiser. Meanwhile Google reports that mobile users are 6-8 percent more likely to click on an ad that contains a phone number... Read More
London 2012: mobile visitor numbers to Olympics sites/apps in US, UK and Canada are massive
August 6, 2012, by mobiThinking
Mobile is playing a huge role in the way Olympics fans catch up on the latest news from London 2012, according to analysis of the stats by the official national broadcasters. Data does not include the weekend 4/5 August, when the athletics opened for business. • BBC: mobile is 41 percent of Web activity... Read More
mobiThinking guide to mobile agencies: The Hyperfactory
August 4, 2012, by mobiThinking
• Next agency profile: Mobext • All profiled agencies: Guide home The Hyperfactory: in brief Type of agency: full service. Founded: 2001 in Auckland, New Zealand. Acquisitions: Acquired by Meredith Corporation in 2010. Main offices: New York, USA (HQ); Hyderabad, India... Read More
