News & Comment
Money in Mobile Awards – winner and finalists with video and details
March 23, 2012, by mobiThinking
UPDATE: The MiM 2012 winners are here. • Awards: Money in Mobile (MiM) Award • Founded: 2011 • Organized by: Business Leaders Network (BLN) – United Kingdom. • Deadline for entries: May 31, 2011 (closed). • 2011 Winner (announced June 14, 2011): Masabi... Read More
Carnival of the Mobilists #264 – the best of mobile blogging
March 13, 2012, by mobiThinking
It’s two for the price of one – as the itinerant Carnival of the Mobilists touches down at mobiThinking, we bring you an eclectic mix of the best mobile blogs for the first two weeks of March... Read More
Top tips when choosing an agency or service provider for your mobile strategy, by Melissa Parrish, Forrester
March 6, 2012, by mobiThinking
Melissa Parrish, senior analyst, interactive marketing, Forrester Research, shares her tips for finding the right mobile partner, and helps you to sort those with real mobile expertise from the wannabes. Before starting to look for a partner for mobile-marketing services, marketers should assess what kind of help they really need. Once identified, it will be easier to pinpoint the type of partner best suited to meeting these requirements. Mobile services vendors fall into three basic categories:... Read More
Carling Black Label Cup “Be the Coach” mobile campaign – innovative, inclusive and effective
March 6, 2012, by mobiThinking
You don’t have to be a sports fan to appreciate the genius of this ground-breaking campaign from Brandtone and Ogilvy South Africa. Carling Black Label, a beer from South African Breweries (SAB), used mobile voting to allow supporters to select the team and make live substitutions in a huge South African soccer game... Read More
The top mobile companies in the world in 2011
February 27, 2012, by mobiThinking
Tomi Ahonen (blogger, author, speaker etc) has been crunching numbers and has come up with the world's largest companies in mobile, having stripped away other revenues. No small task... Read More
