News & Comment
Smaato Mobile Advertising Awards: 2010 Winners
October 7, 2010, by mobiThinking
Updated October 08, 2010 to include the 2010 winners and add videos where available. Awards: Smaato Mobile Advertising Awards Founded: 2008 Deadline for entries: September 3, 2010 Entry fee: free 2010 Winners announced: October 8, 2010 Prizes (2010): • Mobile World Congress 2011: one free booth (shared)... Read More
Interview: UN World Food Programme feeds thousands of Iraqi refugees with pioneering mobile voucher scheme
October 4, 2010, by mobiThinking
In October 2009, the WFP kicked off the world’s first food-aid program to use m-vouchers. One thousand Iraqi refugee families in Damascus took part in the trial. They received a voucher by SMS every two months that could be cashed in at Syrian state shops for food, including rice, wheat flour, lentils, chickpeas, oil, canned fish, cheese and eggs – fresh food can’t usually be included in conventional aid baskets. Now the scheme is being rolled out to refugees outside the Syrian capital, covering 9,600 families. Interview: Selly Muzammil, World Food Programme, Syria... Read More
How museums can bring their collections to life: an interview with Stedelijk Museum Amsterdam ARtours Hein Wils
September 27, 2010, by mobiThinking
Stedelijk Museum is one of the pioneers in using AR mobile technology to bring an added dimension to its art collection. Find out more about how the Stedelijk Museum uses augmented reality at the mobileSQUARED Roadshow in London, on September 29, 2010 (mobiThinking readers get a 25 percent discount this event). How has Stedelijk Museum used augmented reality (AR)?... Read More
Three lessons from Design For Mobile 2010 (Chicago) – an event report from Ian Homer, Bemoko
September 26, 2010, by mobiThinking
The next best thing to attending an excellent event is receiving a blow-by-blow report of the conference highlights. Ian Homer, director of services – and design guru - at mobile agency Bemoko, fills us in on lesson’s learned at last week’s Design for Mobile… It seems we missed an “inspirational conference”. • Also see this guide to mobile design with tips from the speakers at this event:... Read More
The breadth and diversity of the mobile web
September 23, 2010, by ronan
For a mass medium to really get traction and achieve critical mass it is important that creating content is as easy as consuming it—the growth of the medium tracks the availability of the content creation tools. In the early days of the web hackers used home-grown web servers to serve content and a copy of Vi to author it. It wasn't long before Apache and other web servers eased the job of serving the content but the creation of good web content remained the preserve of experts... Read More
