The Physical Web is dead, long live the physical web
Mobile web: back to the future
Getting Started with Java ME
August 27, 2009, by Soma Ghosh
As the world gets connected, we see the emergence of a wide variety of sophisticated and personalized mobile devices. Although the number-crunching power of the higher-end devices is very respectable, there is still a need to build applications that use minimal resources, and that are portable. Java Platform, Micro Edition (Java ME), formerly known as J2ME, with Java’s inherent ‘Build once, run everywhere’ concept has been adapted to build resource constraint applications for these myriad devices... Read More
Understanding User Interface in Android – Part 2: Views
August 19, 2009, by weimenglee
In the previous article on Android UI you saw the components that make up the UI of an Android application. The basic unit of the Android UI is the View. A View represents a widget that has an appearance on the screen. In this article (and the next two), you will learn about the various common views that you would likely use in your journey of Android development. In particular, I have categorized the views in this series into the following group: Basic Views - commonly-used views such as TextView, EditText, and Button views... Read More
The insiders guide to word of mouth marketing
August 19, 2009, by mobiThinking
Mobile is a gift to word of mouth (WoM) marketing. As an excellent channel for consumers to receive, disseminate and even create brand messages, mobile offers even more to marketers than the PC Internet. This is helping to make WoM one of the fastest-growing segments of the media and communications industry, while much of the advertising and marketing business is expected to contract this year. WoM marketing encompasses trendy, over-lapping marketing techniques such as:... Read More
Verizon Wireless opens up to the mobile developer community (for real)!
August 18, 2009, by Ronan_Mandel
Late last month, Verizon Wireless held an open developer conference down here in San Jose. The conference was notable, important, and relevant to you for a number of reasons... Read More
The 3rd Internet and Mobile Marketing Summit (August 25-26, 2009, Manila, Philippines): special offer for mobiThinking readers
August 17, 2009, by mobiThinking
The Internet and Mobile Marketing Association of the Philippines (IMMAP) is offering mobiThinking readers a 15 percent discount for its third annual conference for online and mobile marketers... Read More
Mobile marketing to teens: an Asian perspective from Ian Stewart, Friendster
August 13, 2009, by mobiThinking
More than 80 percent of teens in Asia have a cell-phone in their pocket, making mobile the ideal medium for brands to connect with young people. Korea, Japan, Singapore and Hong Kong are leading the way, but in much of Asia the cost of mobile data, and lack of sponsored services, shuts teens out of the mobile Web... Read More
Testing Mobile Web Sites Using Firefox
August 12, 2009, by mokil
Before you ever begin testing your mobile site to determine how it looks on handsets, you should make sure the functionality of the site is working as you expect. This is not always straightforward, as you want to approximate the mobile environment as closely as possible. Fortunately, Mozilla Firefox supports some great extensions that can make testing your mobile sites a piece of cake. This article explains how to set Firefox up to act as a first pass test environment for your site... Read More
Five-minute interview: Edward Kershaw, Vice President Mobile Media, EMEA, Nielsen Online
August 4, 2009, by mobiThinking
When he joined Vodafone in 2001 to head up the music business, you can almost hear Edward Kershaw’s former record industry colleagues saying ‘”Ringtones… hmm, sounds great”. Back then mobile media wasn’t much to write home about. In eight swift years, however, it’s become big business, with mobile Web and download sites providing a cornucopia of audio, video, games, news, information and utilities... Read More
Do brands want better targeting than most mobile ad networks offer?
August 3, 2009, by mobiThinking
30 billion mobile advertisements – that’s how many mobile ads RingRing Media believes are delivered globally to mobiles each month, in terms of unique page impressions. That’s an estimate, of course, but as the biggest global purchaser [any arguments about this?] of mobile media at US$750,000 per month and rising, RingRing is going to have a better idea than anyone else... Read More
Upcoming conferences and events for mobile marketers diaries – August, September, October 2009 (including special offers)
July 31, 2009, by mobiThinking
From Shanghai to San Diego and Manila to Berlin, this is mobiThinking’s pick of mobile conferences from around the world in the next few months... Read More
