Free eBook: Marketing your small business on the mobile Web
February 11, 2009, by mobiThinking
Free eBook: Mobile Marketing Campaigns for Your Small Business. The following is a brief synopsis of the complete mobile marketing campaigns e-book, which you can download as a PDF here... Read More
Free best practice paper: Spread the mobile love
February 11, 2009, by mobiThinking
Spread the mobile love... A guide to running seasonal mobile promotions. Every event, festival and holiday in the calendar presents an opportunity for mobile promotions. Here’s how to plan and execute yours successfully... Read More
Sender pays: the first taste of the future of mobile content.
February 4, 2009, by mobiThinking
Do you want to provide rich mobile content – animation, video, games etc. – either as part of subscription or as part of a marketing campaign, without consumers being slapped with indeterminate download fees? Then rejoice, because change is afoot. Whatever you call it the ‘sender-pays’ or ‘zero-rated-data’ model, it’s here and the British made-for-mobile drama THMBNLS, proves it works. And changes on the cards over the next few months will make it easier, and maybe cheaper, to pull it off... Read More
DeviceAtlas 2.3 Release
The 2.3 release of DeviceAtlas brings with it the next major release of our API. Version 2.3 is being released as a Beta to allow users to familiarise themselves with the new features and adapt their implementations to take advantage of these... Read More
Great offer for mobiThinkings London readers: £100 off mobile-marketing training course.
January 28, 2009, by mobiThinking
mobiThinking readers in London can get a £100 discount – almost 20 percent – off this excellent mobile-marketing course on February 3, 2009 9:30am – 4:30pm... Read More
If Id had just five minutes with Hillary
January 27, 2009, by mobiThinking
“If I’d had just five minutes with Hillary, it could all have been different,” said an exasperated Cal Morton, vice president, Interlinked Media, the agency that ran Hillary Clinton’s mobile campaign (such as it was). We were discussing the campaign ran by Barak Obama, President of the United States and mobile-marketing pin-up of the year. It touched a nerve. Interlinked had wanted to take Hillary’s mobile campaign way beyond basic SMS alerts... Read More
A Simple Mobile Site with CodeIgniter
January 26, 2009, by atrasatti
In the words of the developers "CodeIgniter is an Application Development Framework - a toolkit - for people who build web sites using PHP. Its goal is to enable you to develop projects much faster than you could if you were writing code from scratch, by providing a rich set of libraries for commonly needed tasks, as well as a simple interface and logical structure to access these libraries. CodeIgniter lets you creatively focus on your project by minimizing the amount of code needed for a given task."While CodeIgniter can be considered a small framework compared to competitors such as Zend Framework, it comes with all the basic libraries that we are all using in every single project we develop... Read More
Drupal 5 – Progressive downloads in “private” mode
January 20, 2009, by daniel.hunt
Just a quick one to let anyone using Drupal know that it *is* possible to serve files using HTTP_RANGE! After a little bit of digging around, Andrea and I found this patch file (attached to this post), which allows Drupal 5 to serve files to range-supporting clients. Why bother with this post? Well, the iPhone doesn't support file-downloading, nor does it support multimedia file-streaming, but it does support progressive download via http!... Read More
Five-minute interview: Alexandre Mars, Phonevalley, Publicis
January 20, 2009, by mobiThinking
As a seasoned Internet entrepreneur and venture capitalist, Alexandre Mars was in a prime position to spot the potential of mobile marketing. He founded Phonevalley in France in 2001, focusing on mobile Internet and messaging campaigns. By the time the company was purchased by marketing-giant Publicis Groupe in 2007 (for an undisclosed sum), it had offices in five European countries, boasting 200 clients (including Virgin, Air France, Sony and Universal) and 1,000 mobile-marketing campaigns per annum... Read More
Audio/Video Playback & Streaming Support on Mobile Devices
January 19, 2009, by daniel.hunt
Audio and video are very important tools in the arsenal available to web-developers, marketing/sales types and content providers (to name but a few). Few are likely to remember the internet before YouTube, before on-demand playback of your favourite tv shows or even before Google for that matter, which means that the ability to embed movies and rich content in a webpage is almost certainly taken for granted in today's always-on world... Read More
