The Physical Web is dead, long live the physical web
iPhone X notch advice for web developers
The role of creative in mobile marketing
June 12, 2008, by mobiThinking
Mobile marketing calls for a different kind of creativity. Marching into your creative agency, showing them a tiny banner spec and saying, “Good luck” is not going to get you much. What seems to be emerging as we listen to some of the mobile pioneers at the Mobile Marketing Forum this week is that creativity lives in different places in the mobile marketing world. The challenges for any creative team looks more like these: “How do we engage with our consumers in new ways?”... Read More
The huge cost of the learning curve
June 12, 2008, by mobiThinking
A clear theme that emerged from the Mobile Marketing Forum in New York this week is that the entire marketing industry is pushing itself up a steep learning curve called mobile marketing. The cost is borne by every player in the value chain. Brand marketers must invest time, money and effort getting up to speed. Agencies must learn everything just to able to present a few things to their clients. They then have to spend an enormous amount of time educating the clients... Read More
RIP Openwave Mobile Browser
June 12, 2008, by Ronan_Mandel
So as we all get spun up in the excitement and wonder over iPhone 2.0, and as Apple appears to continue its ascendancy in the mobile space, I feel compelled to share about a company that’s gone in the other direction. I don’t know if folks don’t care, or there really isn’t any impact as a result of it, but either way I feel inclined to spend some pixels on a recent development... Read More
Smirnoff mobilizes the brand
June 11, 2008, by mobiThinking
Daniel Rosen, Managing Director of AKQA Digital, talks to mobiThinking about Smirnoff.mobi, the enormously influential mobile experience. On the way, he shares his views about the brave new world of mobile marketing – and how we’ve only just started to scratch the surface of this powerful new medium... Read More
Mobile Marketing Forum Report – Day 1
June 10, 2008, by mobiThinking
Here are our mobiThinking impressions as day one of the Mobile Marketing Forum in New York draws to a close: This joint is jumping 800 people. The networking area is packed non-stop. People doing real business. Badge-watch: some of the world’s biggest brands. In media, travel, entertainment, consumer brands… We’re not in Kansas any more... Read More
Mobile Marketing Forum Foreplay
June 10, 2008, by mobiThinking
It’s 96 degrees F in New York. The dotMobi team is out in force for the Mobile Marketing Forum starting later this morning. Your jet-lagged correspondent was up bright and ridiculously early with a complimentary copy of USA Today. The cover story: “Are Google and Yahoo Dinosaurs? Many on the hunt for a way to cash in on wireless search.”... Read More
Everything You Wanted to Know About Mobile SEO But Were Afraid to Ask.
June 10, 2008, by mobiThinking
That’s right, we’ve just published the latest in our series of ‘best practice’ papers and this time it’s on the thorny issue of mobile SEO. Go get it now. It’s jam-packed with 20 or so pages on the following things: The different requirements of mobile users and how this effects your mobile SEO effort. The different ways in which mobile search engines are working, and how this impacts the way you need to build your mobile sites... Read More
10 Mistakes in Mobile Marketing
June 9, 2008, by mobiThinking
These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. They’re wrong. It’s much, much bigger than that. For starters, there are far more mobile devices than PCs (2.8 billion handsets were in circulation by mid-2006). In Europe alone, there are four times more handsets than PCs (in some countries, there are more handsets than people.)... Read More
Predicting the Predictive Mobile Search Keywords
June 8, 2008, by mobiThinking
According to Google's research, the average query on it’s Mobile Search is 15 characters long, but takes roughly 30 key presses and approximately 40 seconds to enter. This means that search engines don't have a lot to work with when tasked with providing the user with an experience that roughly equates to the quality of desktop search... Read More
Make your mobile campaigns reach every user. Are your campaigns device-aware?
June 6, 2008, by mobiThinking
Mobile marketing isn’t rocket science. But there’s one thing you probably ought to know about: mobile websites and pages that look great on one device might crash and look awful on another. It’s a fact of life for mobile marketers but, as you’re about to see, there’s no need to panic. Device diversity: a marketing challenge... Read More
