Adaptive web design dominates in the web’s top brands
Amazon Internet Browser: What is it?
The mobile glass is half full
June 6, 2008, by mobiThinking
The mobile glass is half full. The people who develop mobile applications and websites used to only think about the limitations of the mobile device. Small screen. No proper keyboard. No mouse. Today, mobile developers and marketers have woken up to the idea that the mobile handset is not a disabled device, it’s a differently-abled device... Read More
MMA Mobile Advertising Guidelines
June 6, 2008, by mobiThinking
Mobile campaigns often stand or fall on execution. With this in mind, we recommend the Mobile Marketing Association’s recent publication Mobile Advertising Guidelines... It’s a clear, practical guide to mobile ad formats and best practice for marketers who want to minimize creative versions while still giving a consistent user experience across as many devices as possible. Aspect ratios, banner dimensions, animation, design principles… it’s all covered in this short, handy, (free) guide... Read More
Gypsy Tea – Fun, fast & fit for purpose
June 6, 2008, by mobiThinking
Kerem Benli had a challenge on his hands... The Founder and VP of Product Design at Briabe Media has discovered an innovative mobile media buy for their client, Zhena’s Gypsy Tea; they quickly got the approval… then found themselves with a .mobi site to build in just three weeks to handle the click-throughs... Read More
240×320, the new standard screen resolution
June 5, 2008, by Cyril
I've had this theory for the last few months, and so I've decided to put it to the test. Today, most of the new phones you can buy have a screen resolution of at least 240x320 and are fully web xHTML (WAP 2.0) capable. When I see all the new models constantly coming to market, it's clear that the common screen width is definitely shifting to 240x320 pixels... Read More
Cookie Support, and Mobile Devices
June 4, 2008, by daniel.hunt
If you're a regular on the site, you'll have noticed that we have been hard at work creating a new Test Suite that will play nicely with DeviceAtlas. During its development, I've had to put up with a ridiculous amount of obscure problems, but there's one that continually rears its ugly, ugly head and makes life hell for me. Cookie support. Or lack of it... Read More
Is your mobi site really, really ready?
June 3, 2008, by mobiThinking
If your .mobi site has usability problems wouldn’t you like to know about them before your target audience does? Of course you would. That’s why we invented ready.mobi, the free testing tool that evaluates mobile-readiness according to industry best practices & standards. All you do is visit ready.mobi, put in your site’s URL, and (as our friends in the UK like to say) “Bob’s your uncle”... Read More
Device Testing is here, TA-DA!
June 3, 2008, by atrasatti
We all know how important accurate device profiles are, and this is proven by the success DeviceAtlas has already had in less than 4 month. In the initial months we have focused on consolidating existing "database silos" and we are still doing that, but we want to do more now and introduce real-time browser testing with TA-DA... Read More
Copywriting for mobile sites
June 1, 2008, by mobiThinking
If good web writing is good writing boiled for forty minutes on high, then good mobile web writing is leaving the copy on the stove overnight. That concentrated stuff on the bottom of the pot? That’s what mobile users want when they’re on the go. A few tips for writing better mobile web copy: Cut to the chase. If you can’t write the copy on your hand, rewrite it. Be goal-directed (your users are)... Read More
Creating mobile web sites using Google App Engine
May 29, 2008, by ronan
Just a quick note to say that we've just published an article on building mobile web applications with Google App Engine, complete with advanced device detection. Check it out on mobiForge. Advanced device detection, meet infinite scalability!... Read More
