Research & Analysis

Engaging video on mobile in China, packed with stats, from Group M

This excellent video was created for Group M, the parent of Maxus, MEC, MediaCom, Mindshare and Xaxis, by Seen Vision, using data from the Group M Interaction survey (July 2013) and various third-party stats...

Global mobile statistics 2013 Section E: Mobile apps, app stores, pricing and failure rates

FINDING YOUR WAY AROUND THE MOBILE STATS COMPENDIUM:...

Tracking mobile with Google Analytics

Mobile is becoming more important by the day and the figures speak for themselves: about 1 page out of every 8 was viewed using a mobile device (including tablets and phones) according to recent comScore research and last month Google released a study which showed that 77% of mobile searches were performed at home or at work even if a desktop PC was available...

Global reach and dynamic page weight – is there a correlation?

Many reports on web page sizes issued in recent years point to the same conclusion: the web has a weight problem. The web seems to be gaining weight each year despite the fact that study after study has shown a strongly negative reaction from users to heavy web pages and resulting loading times...

Why Responsive Web Design is not always the best option for a mobile SEO strategy

There are a lot of misconceptions about what Google is saying about mobile SEO. First and foremost, Google doesn't mandate the use of Responsive Web Design (RWD) as best practice for SEO. Google [url=https://developers.google.com/webmasters/smartphone-sites/details]expressly says[/url] [i]"Google does not favor any particular URL format as long as they are all accessible to both Googlebot and Googlebot-Mobile”[/i] the bots Google uses to crawl desktop and Smartphone specific content. And it’s worth noting here that Google is crawling desktop and mobile content separately...

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