Research & Analysis
Google’s Mobile-Friendly Test: can a Spruce Goose really fly?
May 5, 2015, by Ruadhán O'Donoghue
There has been a lot written recently about Google's mobile-friendly search algorithm update, starting first with SEO expert blogs, and ending up being covered by mainstream media sites. The update promised to penalise sites for not being mobile-friendly... Read More
Understanding web page weight
April 16, 2015, by ronan
Page weight is the gravity of the web—a relentless downwards drag, ever present and utterly unavoidable. Understanding it is a critical aspect of a successful web strategy. We’ll be doing a series of articles on page weight covering background, measurement and reduction. In this article, part I of the series, we’ll talk about the importance of page weight... Read More
Webviews and User-Agent strings
April 13, 2015, by Ruadhán O'Donoghue
Much is made of the comparative times spent browsing the web vs engaging with native apps in the apps vs web debate. An often overlooked part of the discussion is that when engaged with a native app some portion of this time is spent actually on the web, via a webview. We'll get to what a webview is in a minute, but for now, what this means is that although the user is in an app, he or she is effectively browsing the web... Read More
Mobile Web Traffic Report Q4 2014
March 13, 2015, by Pawel Piejko
Getting hard data on the fast-changing, complex mobile landscape can play a key roles in your mobile strategy, and we have a report that can help you with just that. This paper gives you all the need-to-know information on mobile web traffic today so that you can maximize your results for your target market. Traffic stats help you understand mobile user behaviour... Read More
36 must-know mobile market statistics for 2014
January 6, 2015, by Pawel Piejko
Getting to know the ins and outs of today’s mobile landscape is crucial for every business. Mobile web search was predicted to surpass desktop, while the number of smartphones worldwide was expected to hit over 1.3 billion during 2014. These are just two mind-blowing mobile-related statistics which prove that today no business should ignore mobile users. Continue reading to discover 36 up-to-date mobile stats giving you an overview of the mobile market in 2014... Read More
