Tag Archives: Advertising
Mobile ad expenditure expected to quadruple by 2016: eMarketer
August 2, 2012, by mobiThinking
US marketers are expected to spend more on mobile advertising in 2012 than those in Japan, according to predictions by eMarketer. In 2012, the big spenders in mobile advertising are expected to US, Japan, UK, South Korea and Germany. Most astonishing forecast is that that by 2016 US marketers are expected to spend more on mobile ads than all of Asia Pacific or Western Europe put together. Estimates include both mobile display and mobile search – unfortunately these are not split out... Read More
The Cannes Lions International Advertising Festival 2011: the award-winning mobile campaigns with case studies and videos
June 21, 2012, by mobiThinking
Awards: Cannes Lions International Festival of Creativity • Founded: 1954. • Deadline for entries: 20 April 2012. • Entry fee (for Mobile Lions): €399 (US $528.65) for international entries €478.80 (US $634.37) for UK entries • Winners announced: 19 June 2012. Prize: (much coveted) Lion trophy... Read More
Global mobile statistics 2012 Part C: Mobile marketing, advertising and messaging
June 7, 2012, by mobiThinking
FINDING YOUR WAY AROUND THE MOBILE STATS COMPENDIUM:... Read More
Millennial Media, the first mobile ad network to IPO; and thus to reveal revenues and the long road to profitability – analysis
January 9, 2012, by mobiThinking
The announcement of the planned floatation of six-year-old Millennial Media – believed to be one of the largest mobile ad networks in the US – on the stock exchange is interesting for two reasons... Read More
US mobile ad expenditure more than doubles to $2.1 billion in 2011, Google dominates, according to IDC
December 20, 2011, by mobiThinking
According to estimates by IDC, US $2.1 billion was spent on mobile advertising in the US in 2011. That’s more than double the expenditure in 2010. The split between mobile search and mobile display advertising spend is roughly 70:30. This is part of the reason that IDC attributes a massive 70 percent market share to Google (IDC describes Google as a “near monopoly” in search), but IDC believes Google is the market leader in display advertising in the US also... Read More
