Tag Archives: Accessibility

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How to use the Canonical tag

What is a canonical tag? A canonical tag is used as a signal to search engines that the nominated version of a URL is the version you want them to index and return in their results. A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the...

Eleven questions to better mobile SEO

Earlier this year I resolved to share more actionable information on mobile SEO in my Search Engine Land column, so it was nice to be invited to do that here on mobiForge. Mobile SEO best practices are so 2008. These days mobile search matters more than ever, and it’s important not only to have general guidelines, but to have a process for optimizing your site for mobile searchers. Today I’m going to go through an actual site example and optimize it...

The most common mistakes in smartphone sites according to Google

Google are paying ever more attention to the mobile market and so, developers pay attention when the Big G is making recommendations. Google recently published a [url=https://developers.google.com/webmasters/smartphone-sites/common-mistakes]document[/url] on the main mistakes people make when working on mobile websites for smartphones. If you look through the list you can definitely recognize a cornerstone of Google's approach: [b]focus on the end user[/b]. Or put another way, "adopt the approach you want but be aware of your audience"...

Why mobile Web accessibility matters – best practices to make your mobile site accessible

“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” Tim Berners-Lee, W3C Director and inventor of the World Wide Web. This mantra is as true for the mobile Web as it is for the desktop Web. Over a billion people worldwide live with some kind of disability, and 285 million have visual impairments (39 million are blind and 246 have low vision), according to World Health Organization (WHO). Given these numbers, what excuses are there for bad design practices that shut users out who are visually impaired and/or rely on assistive technologies?...

Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers

Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited...

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