mobiThinking
Latest Articles by mobiThinking
Content theft: how mobiThinking dealt with a site that reprinted scores of original articles without permission
December 19, 2011, by mobiThinking
Recently mobiThinking discovered that a mobile and internet marketing consulting company in North Carolina, USA, had been reposting original content from mobiThinking.com on its own Website without permission. There were at least 70 original mobiThinking articles reposted in their entirety, including the most popular content and in-depth content such as the mobile stats compendium, guide to ad networks, guide to mobile awards etc... Read More
mobiThinking guide to mobile agencies: Pontomobi
December 12, 2011, by mobiThinking
• Next agency profile: Golden Gekko • All profiled agencies: Guide home Pontomobi: in brief Type of agency: full service mobile agency. Founded: October 2007... Read More
mobiThinking guide to mobile agencies: Mobiento
December 7, 2011, by mobiThinking
• Next agency profile: Mobile Dreams Factory • All profiled agencies: Guide home Mobiento: in brief Type of agency: Full service mobile agency. Founded: 2001. Acquisitions: N/A. Main offices: Stockholm, Sweden (HQ); New York, USA; Oslo, Norway; Copenhagen, Denmark... Read More
mobiThinking guide to mobile agencies: Golden Gekko
December 6, 2011, by mobiThinking
• Next agency profile: Mobiento • All profiled agencies: Guide home Golden Gekko: in brief Type of agency: Developer of mobile: Web; apps; content; games and services. Founded: 2005. Acquisitions: N/A... Read More
Winners of the Effective Mobile Marketing Awards (EMMAs) 2011, with videos and case studies
November 20, 2011, by mobiThinking
Update (December 2012): The 2012 winners of the EMMAs are here. The Effective Mobile Marketing Awards (EMMAs) • Founded: 2010. • Organized by: Mobile Marketing Magazine. • Deadline for entries: September, each year. • Entry fee: free (though originally there was a fee)... Read More
Video: What marketers need to know about mobile in China. Jia Zheng, AKQA
November 15, 2011, by mobiThinking
In this interview Jia Zheng, associate strategist, AKQA answers the following questions: 0:15 Tell us about your research into mobile use in China and the US? 0:45 What challenges and opportunities do mobile marketers face in China? 2:05 What characteristics make the Chinese mobile market unique? 2:95 How do Chinese people use mobile phones differently to westerners?... Read More
Video: US warehouse chain fosters member loyalty with mobile; shares tips on mobile retail. Matt Martin, Sams Club
November 15, 2011, by mobiThinking
Members pay a fee to shop at Sam’s Club’s 600 warehouse stores. Introduced in 2010, and used by a million members, mobile is intended to be the bridge between the store experience and the Web experience. In this interview Matt Martin, senior manager, mobile strategy and emerging media, Sam’s Club, answers the following questions: 0:12 What is Sam’s Club?... Read More
Video: Using mobile to tap into millions of Live Nation concert-goers. Russell Wallach, Live Nation Network
November 15, 2011, by mobiThinking
Live Nation is riding the mobile wave; each month it sees over 8 million music lovers visit its mobile sites, while the app delivers US $10s of millions in m-commerce revenues. At Live Nation shows mobile provides a whole host of opportunities for fans and sponsors alike. Fans can purchase snacks and beverages via mobile and can opt in to receive discounts for concessions. Text-led promotions give fans the chance to win a meeting with the band backstage or vote for what the encore should be, even to chat with the band via instant messenger... Read More
Video: The Weather Channels guide to targeted mobile advertising. Scott Jensen, Weather Channel
November 15, 2011, by mobiThinking
With 33 million unique monthly users on Weather.mobi and 20 million app downloads on both Android and iPhone, The Weather Channel is one of the top mobile destinations in the US and, increasingly, worldwide as it expands abroad. The need to monetize its vast mobile readership has propelled it into developing a highly innovative mobile ad business, developing custom campaigns for top advertisers... Read More
Video: What mobile customers want from hotels; how HTML5 helps hotels meet those requirements. Stephen Gates, Starwood Hotels
November 15, 2011, by mobiThinking
Starwood Hotels and Resorts is one of the world’s largest hotel groups focused on luxury brands. Each of the chains, including Sheraton, Westin, Le Méridien, W Hotels and St Regis, has its own unique personality. HTML5 allows Starwood to use a single technology to deliver a similar brand experience across, but tailored to each platform, whether the customer is accessing the site via PC, tablet, smartphone or feature phone... Read More
