mobiThinking
Latest Articles by mobiThinking
Video: How device detection helps Smart AdServer deliver targeted ads to mobile devices. Sandrine Cardi, Smart AdServer
November 15, 2011, by mobiThinking
Smart AdServer is a premium ad-serving technology that allows publishers and agencies to display ads on Websites and apps on PCs, mobile phones and tablets. Tens of billions of ad impressions are served through Smart AdServer per month. Smart AdServer uses dotMobi’s DeviceAtlas to detect what device each and every customer is using, to ensure a relevant and right-sized ad is served to each mobile device... Read More
Video: The dos and donts of mobile marketing to minority groups. Professor Neal M. Burns, University of Texas
November 15, 2011, by mobiThinking
In this interview Professor Neal M. Burns, director, Center for Brand Research, Department of Advertising, University of Texas at Austin, answers the following questions: 0:15 What makes mobile a great platform for engaging minority groups? 2:00 Do different ethnic groups respond to mobile campaigns differently? 3:30 Does targeting campaigns towards each group deliver better results?... Read More
Video: What should brands develop first – mobile Web or mobile app? Chet Fenster, MEC Entertainment
November 15, 2011, by mobiThinking
MEC Entertainment is a division of MEC, one of the world's top media agency networks. MEC Entertainment produces branded video content for TV, online and mobile. Chet Fenster, managing partner, MEC Entertainment, answers the following questions: 0:15 Why is it essential that brands have a mobile strategy? 0:50 Why is mobile Web an essential part of a long-term mobile strategy?... Read More
Video: Your customers are mobile, are you? Mike Yonker, Rockfish
November 15, 2011, by mobiThinking
15 percent of Google searches are now conducted on a mobile device. Mobile Web is like a drive-up sales window – if you aren’t there when people come by on their mobile device, you won’t be doing business, you won’t be connecting with fans, you won’t be meeting whatever goals you want to achieve, points out Mike Yonker, vice president of mobile, Rockfish. Up-and-coming digital agency Rockfish was acquired by WPP in August 2011. It was OMMA's Agency of the Year 2010 and is on Ad Age's Agency A-List... Read More
New York, USA: ten excellent video interviews with ten mobile experts
November 15, 2011, by mobiThinking
In New York City, last week, mobiThinking interviewed ten leading mobile experts from an array of backgrounds, both brands and agencies, on camera. mobiThinking has been hunting for themes that unify them together, but apart from the obvious “your customers are mobile, if you’re not you are invisible”, it’s not been possible. Each interviewee shares different experiences, insights and foresights and different points of view… enough material for many blogs to come... Read More
Video: Insights into mobile advertising from a mobile ad exchange, John Phenix, Nexage
November 14, 2011, by mobiThinking
In this in-depth interview John Phenix, senior vice president of revenue, Nexage, answers the following questions: 0:10 What is Nexage? 0:35 Why do brands need to engage customers via mobile? 1:10 How can sites/apps be monetized through advertising? 2:05 What types of mobile advertising work well? 2:55 What business sectors attract the most mobile advertising?... Read More
96 percent of smartphones and tablets lack necessary security software. Why it matters to your business – a lot
November 2, 2011, by mobiThinking
Growth of mobile malware, blasé attitudes to downloading apps and user ignorance to security is putting consumer handsets at risk. If those consumer handsets are also used for work by an employee or belong to a customer, then this puts the business at risk also. Businesses that recognize the risks not only need to secure employee handsets and the networks/systems accessed, but should also rethink their mobile app strategy. If employees and customers require download apps, then an enterprise (or private) app store is a good way to control distribution of apps... Read More
Mobile device security: the insiders guide. Opinions and tips from the world-leading experts
October 21, 2011, by mobiThinking
Ten years ago CTOs wanted company phones locked down, camera phones and iPods banned from the office. Now they are being forced to contemplate bring-your-own-device, whether that’s a smartphone or a tablet – that has to be a CTO’s worst nightmare. Meanwhile consumers and business people alike are adopting a laissez-faire attitude to downloading mobile apps – powerful computer programs that could potentially contain malicious code – from unknown authors, something few people would do on their PC... Read More
Three basic rules for mobile user experience: 1. test, 2. test, 3. test again
October 18, 2011, by mobiThinking
Too many mobile sites, apps and campaigns are ruined by the smallest things, things that are easy to spot and are probably easy and cheap to fix. These little things are a big turn off to your customer, making them feel unwelcome and making it unnecessarily difficult for them to buy your product. So why is this? Are companies not test-driving their new shiny mobile initiative or do they just not care if it works properly?... Read More
