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Latest Articles by mobiThinking

Competition: win a free ticket for World Class Mobile Collaboration in Frankfurt December 3-4, 2014

mobiThinking has a free ticket to give away for December’s Mobile Collaboration conference in Frankfurt, Germany. There’s just one easy question to answer… Win a Ticket worth €990 for the World Class Mobile Collaboration 2014 in Frankfurt...

What is m-commerce? How big is it really? And why any company who sells anything needs it, now

The stats tell us that mobile commerce (m-commerce) is big and growing fast. It all sounds very impressive when included in conference slides or presentations to clients/bosses. But closer analysis shows that analyst estimates vary massively and m-commerce is actually still only a small proportion of commerce generally, though is a fast-growing proportion of e-commerce. It isn’t the consumers that are the issue – research shows that they are keen to shop using their mobile device...

Mobile has the ability to take big brands from mass marketing to mass personalization: Matt Biespiel, McDonalds, Q&A

McDonald’s is the world’s largest fast-food restaurant chain and one of the biggest advertisers on the planet with global and local campaigns spanning all imaginable media channels. Its digital and mobile campaigns often win acclaim (see this round-up of digital/mobile excellence here from Econsultancy). It has numerous mobile sites e.g...

What do brands need from mobile and what sort of agency is best to deliver this for them?

“Very few companies are spending enough in mobile – perhaps one in 10 are spending enough. They need to be rethinking their products and services using the mobile channel, building apps and sites and then spend money promoting them so consumers will use them. But first, they need to make the mobile experience better,” – Mark Read, CEO, WPP Digital...

The Cannes Mobile Lions winners 2014 – winners and shortlist by category: with videos from Silver and Bronze winners

• Part 1: Grand Prix and Gold winners – descriptions and video case studies from Cannes Mobile Lions and mobile winners in other categories (13 video case studies). • Part 2: Mobile Lions winners and shortlist by category (this page) – including video case studies from Silver and Bronze Lions winners, both Mobile Lions and other categories (21 video case studies)...

The Cannes Mobile Lions winners 2014: the award-winning mobile campaigns with case studies and videos

Awards: Cannes Lions International Festival of Creativity Founded: 1954; Mobile Lions launched 2012. Deadline for entries: March. Entry fee (for Mobile Lions): €399 (US $528.65) for international entries €478.80 (US $634.37) for UK entries. Number of entries: 1,061. Winners announced: June. Prize: (much coveted) Lion trophy...

Why increasing device fragmentation is having a positive impact on mobile ad targeting

Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. IHS (February 2014) predicts there will be 6 billion new connected devices sold in 2014...

Offline Book – is it a mobile ad or a mobile utility? DDBs clever Web-based campaign wins Gold Mobile Lion at Cannes

When a mobile device goes offline, e.g. when a train enters a tunnel, instead of receiving an blank offline page, visitors to participating Websites were shown an extract from relevant books from publisher Math Paper Press. The campaign wanted to remind people that books didn’t go offline, like mobile devices. The technology uses a mobile Web app that mobile publishers could download and add to their site...

Mobile events 2014: best mobile conferences, great discounts and free tickets – mobile marketing, mobile Web, m-commerce

Planning which mobile events to attend in 2014? You’ve come to the right place. This is our pick of mobile conferences from the North America, Latin America, Asia, Europe and Africa and we’ve also negotiated some great discounts and, from time-to-time, free tickets to give away. This is not your usual mobile events list. Great mobile events from mobiThinking partners: MLOVE ConFestival Europe...

Global mobile statistics 2014 Home: all the latest stats on mobile Web, apps, marketing, advertising, subscribers, and trends…

The mobiThinking compendium of mobile statistics and research The stats, all the stats and nothing but the stats In the past three years, we have gone from a smattering of mobile statistics to an abundance of useful information. But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better...

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