• Part 1: Grand Prix and Gold winners – descriptions and video case studies from Cannes Mobile Lions and mobile winners in other categories (13 video case studies).
• Part 2: Mobile Lions winners and shortlist by category (this page) – including video case studies from Silver and Bronze Lions winners, both Mobile Lions and other categories (21 video case studies).
• Part 3: Mobile winners in other Lions categories (this page) – from Cyber, Media, Direct, Promo, Outdoor, PR Lions, Film, Branded, Creative Effectiveness and Innovation Lions (8 video case studies).
• Please wait a few moments for all the videos to load.
• Congratulations winners, if you would like to see your video case study featured here, or if we’ve have missed any award-winning mobile campaigns at Cannes, please contact: editor (at) mobiThinking.com.
• Guide to mobile awards • World Summit Mobile Awards • EMMAs • Smarties (MMA Awards) • Global Mobile Awards • Cannes Lions • Meffys • Webby Awards •
Cannes Mobile Lions winners and shortlist by category
A. Creative use of technology
A01 Activation by Location or Proximity
Gold: Protection Ad (Brazil) – Nivea/FCB (• video case study/description in Part 1).
Silver: Catch a Plane (Russia) – S7 Airlines/Leo Burnett Moscow.
Bronze: Rip Curl Search GPS (Australia) – Rip Curl/VML Sydney (• video case study below).
Shortlist:
• Qixxit (Germany) – Deutsche Bahn/Cheil.
• Guide Dots (Singapore/USA) – Guide Dogs Association for the Blind/VML Kansas City.
• Tree of Letters (Colombia) – EPM Library/McCann Bogotá.
Video case study: Catch a Plane (Russia).
A02 Augmented Mobile Experience
Gold: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).
Bronze: Video Stamp (Australia) – Australia Post/Clemenger BBDO Melbourne.
Bronze: Glasses.Com for iPad (USA) – Glasses.Com/Draper.
A03 Networked Mobile Technology
Gold: Alvio (USA) – QOL/R/GA New York (• video case study/description in Part 1).
Bronze: Connected With Peru (Peru) – Movistar/Y&R Lima (see video case study below).
Shortlist: The World’s First Really Live Feed (United Kingdom) – Compassion in World Farming/Elvis London.
Video case study: Connected With Peru (Peru).
A04 Innovative Technology for Mobile
Gold: Racer (USA) – Google Creative Lab (• video case study/description in Part 1).
Silver: The Guardian Angel (Singapore) – AWARE/JWT.
Silver: Wake Up & Smell The Bacon (USA) – Kraft Foods/360i New York.
Silver: Babolat Play (France) – Babolat/Ogilvy Paris.
Silver: Easy Way Lyrics (Brazil) – Easy Way Language Center/Loducca São Paulo (• video case study below).
Bronze: Smart Toys (Spain) – Samsung Spain/Cheil Madrid.
Shortlist: Gumulon (United Kingdom) – Stride Chewing Gum/Wieden+Kennedy London.
Video case study: The Guardian Angel (Singapore) .
Video case study: Babolat Play (France) .
B. Mobile Websites and Web apps
B01. Mobile websites and web apps: Products
Shortlist: A Trip Out To Sea (France) – Guy Cotton Lifejackets/CLM BBDO (• video case study/description in Part 1).
B02. Mobile websites and web apps: Services
Shortlist:
• Avoid Humans (USA) – GSD&M Austin.
• Written in the Stars (USA) – AKQA New York.
• Moon (Spain) – ING Direct/Ogilvyone Madrid (• video case study below).
Video case study: Avoid Humans (USA).
B03. Mobile websites and web apps: Media, Entertainment and Leisure
Gold: Offline Book (Singapore) – Math Paper Press/DDB Group Singapore (• video case study/description in Part 1).
B04. Mobile websites and web apps: Charities, Not for Profit and Public Information
Shortlist: Food Photos Save Lives (New Zealand) – Unicef/FCB Auckland (• video case study below).
C. Mobile applications
C01. Mobile applications: Products
Bronze: Protection Ad (Brazil) – Nivea/FCB (• video case study/description in Part 1).
Bronze: The Nike SB App (USA) – Nike/R/GA New York.
Shortlist:
• Perfect Pop By Pop Secret (USA) – Diamond Foods/Deutsch Los Angeles.
• Radar For Good (Romania) – Coca-Cola/McCann Erickson Bucharest.
• Babolat Play (France) – Babolat/Ogilvy Paris (• video case study above).
C02. Mobile applications: Services
Silver: Unlock Lessons (Brazil) – Vivo/Telefonica/Y&R São Paulo.
Shortlist:
• Video Stamp (Australia) – Australia Post/Clemenger BBDO Melbourne.
• Get Well Kit (Russia) – Sanofi-Aventis/Geometry Global Moscow.
Video case study: Unlock Lessons (Brazil).
C03. Mobile applications: Media, entertainment and leisure.
Gold: SAT-JF14 (Brazil) – Record Collection/John Frusciante/Loducca (• video case study/description in Part 1).
Bronze: Beats Music (United Kingdom) – Beats Music /R/GA London.
C04. Mobile applications: Charities, not for profit and public information
Shortlist:
• Kringl (Canada) – Make-A-Wish Canada/Zulu Alpha Kilo Toronto.
• Blood Of Hope (Thailand) – Advanced Info Service/CJ Worx Bangkok.
D. Tablets and other devices
D01. Tablets and other devices: Products
Bronze: Alvio (USA) – QOL/R/GA New York (• video case study/description in Part 1).
D01. Tablets and other devices: Media, entertainment and leisure
Shortlist: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).
D04. Tablets and other devices: Charities, not for profit and public information.
Silver: Penny The Pirate (Australia) – Luxottica/Saatchi & Saatchi Sydney.
E. Mobile games
E01. Mobile games: Products
Shortlist:
• Alvio (USA) – QOL/R/GA New York (• video case study/description in Part 1).
• Poptopia & The Pop Dongle (USA) – Diamond Foods/Deutsch Los Angeles.
• GT Ride (Germany) – Kia Motors Europe/LA Red Hamburg.
E02. Mobile games: Services
Silver: The Goal Screen (Brazil) – BRAND/MOODTBWA São Paulo.
Bronze: Racer (USA) – Google Creative Lab (• video case study/description in Part 1).
Shortlist: The Scarecrow (USA) – Chipotle/Creative Artists Agency LA (• video case study/description in Part 1).
Video case study: The Goal Screen (Brazil) .
E03. Mobile games: Media, entertainment and leisure
Shortlist:
• Watch_Dogs Live (Canada) – Ubisoft/Publicis Montreal.
• Sherlock: The Network (United Kingdom) – Hartswood Films/The Project Factory.
E04. Mobile games: Charities, not for profit and public information
Bronze: Dumb Ways To Die: The Game (Australia) – Metro Trains/McCann Melbourne.
Video case study: Dumb Ways To Die: The Game (Australia).
F. Rich media advertising for mobile devices
Bronze: Strip Commerce (Brazil) – Marisa Lingerie/AlmapBBDO São Paulo.
Shortlist: Rubberband Ad (Austria) – Henkel, Pattex/DDB Tribal Wien.
F04. Rich media advertising: Charities, not for profit and public information
Shortlist: The Follower Dog (Brazil) – Adote Um Vira-Lata/Dim & Canzian São Paulo.
G01. Messaging campaigns, including SMS, MMS and mobile email
G01 Messaging Campaigns, including SMS, MMS and Mobile Email
Gold: ELO Teddy Bear (Brazil) – Amaral Carvalho Hospital/DM9DDB São Paulo (• video case study/description in Part 1).
Silver: Movie Emoji (Singapore) – Singtel/Ogilvy & Mather.
Shortlist: Home Invasion (Sweden) – Elmsta 3000 Horror Fest/Saatchi & Saatchi Stockholm.
Video case study: Movie Emoji (Singapore).
H. Best Integrated Campaign Led by Mobile
H01 Integrated Mobile Campaign
Grand Prix: Protection Ad (Brazil) – Nivea/FCB (• video case study/description in Part 1).
Gold: Minute of Silence (Australia) – RSL Anzac Appeal/DDB Melbourne (• video case study/description in Part 1).
Gold: Bloody Tube (Japan) – Bascule Tokyo (• video case study/description in Part 1).
Bronze: Android Kit Kat (United Kingdom) – Nestlé Kit Kat/JWT London.
Shortlist:
• The Guardian Angel (Singapore) – AWARE/JWT (• video case study above).
• Moon (Spain) – ING Direct/Ogilvyone Madrid (• video case study below).
• The Next Big Thing Is Here With Samsung + Jay Z (USA) – Samsung/72andSunny Los Angeles.
Video case study: Android Kit Kat (United Kingdom).
I. Craft
I01 Craft: Interface & navigation
Silver: Moon (Spain) – ING Direct/Ogilvyone Madrid.
Silver: Written in the Stars (USA) – AKQA New York.
Shortlist:
• GT Ride (Germany) – Kia Motors Europe/LA Red Hamburg.
• Get Well Kit (Russia) – Sanofi-Aventis/Geometry Global Moscow.
• Visa 360 Cam (USA) – Visa/Atmosphere Proximity New York.
• The Nike SB App (USA) – Nike/R/GA New York.
• Beats Music (United Kingdom) – Beats Music /R/GA London.
• Babolat Play (France) – Babolat/Ogilvy Paris (• video case study above).
• Fashion For All Kind (Denmark) – Stylepit/Uncle Grey Copenhagen.
Video case study: Moon (Spain).
I02 Craft: Visual design/aesthetic
Bronze: Killing Kennedy (USA) – National Geographic Channel/Mullen Boston.
Bronze: The Rolex Daytona Experience (USA) – Rolex/Firstborn New York City.
Shortlist:
• GT Ride (Germany) – Kia Motors Europe/LA Red Hamburg.
• Get Well Kit (Russia) – Sanofi-Aventis/Geometry Global Moscow.
I03 Craft: User experience
Gold: A Trip Out To Sea (France) – Guy Cotton Lifejackets/CLM BBDO (• video case study/description in Part 1).
Silver: The Life-Saving Cable (Russia) – Azerfon/Y&R Moscow.
Bronze: Get Well Kit (Russia) – Sanofi-Aventis/Geometry Global Moscow.
Bronze: Safe Driving Program (Australia) – Samsung/Leo Burnett Sydney.
Shortlist:
• Visa 360 Cam (USA) – Visa/Atmosphere Proximity New York.
• Babolat Play (France) – Babolat/Ogilvy Paris (• video case study above).
• Zeiss Lens Test Drive (Germany) – Carl Zeiss/Ogilvy Frankfurt.
• Best Day Ever Second Screen Experience (USA) – Filip Technologies/Leo Burnett New York.
• Beats Music (United Kingdom) – Beats Music /R/GA London.
Video case study: The Life-Saving Cable (Russia).
Video case study: Samsung S-Drive.
I04 Craft: Content created for mobile
Bronze: Easy Way Lyrics (Brazil) – Easy Way Language Center/Loducca São Paulo.
Bronze: Not A Stupid Cover (Brazil) – Livraria Cultura/DM9DDB São Paulo.
Shortlist:
• Kringl (Canada) – Make-A-Wish Canada/Zulu Alpha Kilo Toronto.
• Penny The Pirate (Australia) – Luxottica/Saatchi & Saatchi Sydney.
• Glasses.Com for iPad (USA) – Glasses.Com/Draper.
• The Scarecrow (USA) – Chipotle/Creative Artists Agency LA (• video case study/description in Part 1).
Video case study: Not A Stupid Cover (Brazil).
Video case study: Easy Way Lyrics (Brazil).
I05 Craft: Use of data/insight
Silver: Rip Curl Search GPS (Australia) – Rip Curl/VML Sydney.
Silver: Babolat Play (France) – Babolat/Ogilvy Paris (• video case study above).
Bronze: Game Of Phones (Australia) – Virgin Mobile/Havas Worldwide Sydney.
Shortlist:
• Avoid Humans (USA) – GSD&M Austin (• video case study above).
• Beats Music (United Kingdom) – Beats Music /R/GA London.
Video case study: Rip Curl Search GPS (Australia).
J. Social for Mobile
J01 Social for mobile: Community building/management
Shortlist: Jay Z Magna Carta Holy Grail App (USA) – Samsung/R/GA New York.
J02 Social for mobile: Response/real-time activity (including crowdsourcing)
Gold: The Kan Khajura Station (India) – Unilever/Lowe Mumbai (• video case study/description in Part 1).
Silver: Food Photos Save Lives (New Zealand) – Unicef/FCB Auckland.
Shortlist:
• Superbowl Vines (USA) – Procter & Gamble/Saatchi & Saatchi New York.
• Replay (Brazil) – Heineken/Wieden + Kennedy São Paulo.
Video case study: Food Photos Save Lives (New Zealand).
J03 Social for mobile: Use of co-creation & user-generated content
Silver: Universal Typeface (Germany) – Bic Deutschland/DDBTribal Düsseldorf.
Bronze: Unselfie (The Philippines) – Typhoon Yolanda Appeal/BBDO Guerrero (• video case study below).
Bronze: The Samba Table (Brazil) – Ambev/AlmapBBDO.
Bronze: GT Ride (Germany) – Kia Motors Europe/LA Red Hamburg.
Shortlist:
• KMS Shags (Australia) – KMS/Bashful Sydney.
• I See Fries (Australia) – McDonalds/DDB Sydney.
• WhatsApp Storytellers (Brazil) – Casa Da Criança Santo Amaro/MoodTBWA São Paulo.
• The Nike SB App (USA) – Nike/R/GA New York.
Video case study: Universal Typeface (Germany).
Video case study: The Samba Table (Brazil).
J04 Social for mobile: Innovative use of social for mobile
Silver: Friend Compass (United Kingdom) – Momondo Group/McCann London.
Silver: HairTag Project (Thailand) – The Lounge Hair Salon/BBDO Proximity Bangkok.
Shortlist:
• #HappyBeerTime (Denmark) – Carlsberg Group/Konstellation Copenhagen.
• MuttBombing (USA) – DPA/Dieste Dallas.
• #Lastselfie (Turkey) – WWF/41?29! Istanbul.
• Crack the US Open (USA) – Heineken/Wieden+Kennedy New York.
• Avoid Humans (USA) – GSD&M Austin (• video case study above).
Video case study: HairTag Project (Thailand).
Video case study: Friend Compass (United Kingdom).
Cannes Cyber Lions (mobile winners)
Cyber Lions: Various categories
Grand Prix: The Scarecrow (USA) – Chipotle/Creative Artists Agency LA (• video case study/description in Part 1).
2x Gold: The Scarecrow (USA).
4x Silver: Killing Kennedy (USA) – National Geographic Channel/Mullen Boston.
Silver: Universal Typeface (Germany) – Bic Deutschland/DDBTribal Düsseldorf (• video case study above).
2x Silver: The Most Serious Game Ever (France) – SNCF/TBWA/Dan Paris.
3x Silver: Beats Music (United Kingdom) – Beats Music/R/GA London.
Bronze: A Trip Out To Sea (France) – Guy Cotton Lifejackets/CLM BBDO (• video case study above).
Bronze: Moon (Spain) – ING Direct/Ogilvyone Madrid. (• video case study above).
Bronze: Rip Curl Search GPS (Australia) – Rip Curl/VML Sydney (• video case study above).
Bronze: Levi’s Tools (USA) – Levi Strauss/Akqa New York.
Bronze: The Scarecrow (USA).
Bronze: Universal Typeface (Germany)
Video case study: The Most Serious Game Ever (France).
Cannes Direct Lions (mobile winners)
Direct Lions: Various categories (not including mobile marketing)
Silver: Penny the Pirate (Australia) – Luxottica/Saatchi & Saatchi Sydney.
3x Bronze: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).
Bronze: Unselfie (The Philippines) – Typhoon Yolanda Appeal/BBDO Guerrero Makati City.
Bronze: A Trip out to Sea (France) – Guy Cotton Lifejackets/CLM BBDO (• video case study/description in Part 1).
Bronze: Penny the Pirate (Australia)
Video case study: Unselfie (The Philippines).
Direct Lions: B03 Use of mobile marketing
Bronze: Minute of Silence (Australia) – RSL Anzac Appeal/DDB Melbourne (• video case study/description in Part 1).
Shortlist:
• Please Take Me Home (China) – Soargon/Cheil Opentide Beijing.
• KFC Phone Stack (Malaysia) – KFC/BBDO Proximity.
• Pay Pig (Australia) – Westpac/Lavender Sydney.
• Audiotrees (Czech Republic) – Czech Radio/Ogilvy & Mather Prague.
• Power Sleep (Samsung) – BRAND/Cheil Vienna.
• Safe Driving Program (Australia) – Samsung/Leo Burnett Sydney (• video case study above).
• SAT-JF14 (Brazil) – Record Collection/John Frusciante/Loducca (• video case study/description in Part 1).
• Offline Book (Singapore) – Math Paper Press/DDB Group Singapore (• video case study/description in Part 1).
Cannes Design Lions (mobile winners)
Design Lions: Various categories
Gold: :{To:) CleftToSmile (India) – Operation Smile/Ogilvy & Mather Mumbai (• campaign video below).
Gold: Penguin Navi (Japan) – Sunshine Aquarium/Hakuhodo Tokyo.
Silver: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).
Silver: Massey Lectures iPad App (Canada) – House Of Anansi Press/Critical Mass Calgary.
Campaign video: :{To:) CleftToSmile (India).
Cannes Media Lions (mobile winners)
Media Lions: Various categories (excluding Best use of mobile devices
Gold: The Kan Khajura Station (India) – Unilever/Lowe Mumbai (• video case study/description in Part 1).
Gold: Protection Ad (Brazil) – Nivea/FCB (• video case study/description in Part 1).
Silver: Protection Ad (Brazil).
Silver: The Smart Phone Line (New Zealand) – Samsung Galaxy S4/Colenso Bbdo Auckland.
Bronze: Rice-Code (Japan) – Inakadate Village/Hakuhodo Tokyo. (• video case study/description in Part 1).
Bronze: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).
2x Bronze: Travel Your Tweet Interesting (United Kingdom) – BRAND/Ogilvy & Mather London.
Bronze: Movie Emoji (Singapore) – Singtel/Ogilvy & Mather. (• video case study above).
Bronze: I See Fries (Australia/China) – McDonalds/DDB Sydney.
Bronze: The Smart Phone Line (New Zealand).
Video case study: The Smart Phone Line (New Zealand).
Video case study: I See Fries (Australia/China).
Cannes Media Lions: B03. Best use of mobile devices
Gold: The Kan Khajura Station (India) – Unilever/Lowe Mumbai (• video case study/description in Part 1).
Silver: Protection Ad (Brazil) – Nivea/FCB (• video case study/description in Part 1).
Bronze: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).
Bronze: Safe Driving Program (Australia) – Samsung/Leo Burnett Sydney (• video case study above).
Bronze: Pass The Ball (Spain) – OMD Madrid /Sra. Rushmore Madrid.
Shortlist:
• KFC Phone Stack (Malaysia) – KFC/BBDO Proximity.
• Mobile Breathmills (India) – Cadbury/Madison Media – Pinnacle Mumbai.
• Taikang Moment (China) – Taikang Insurance/Cheil Opentide Beijing.
• Dial A Home (China) – Animal Rescue Association/Kid Dynamite Shanghai.
• Say It With Signs (Singapore) – The Singapore Association For The Deaf/Grey Group Singapore.
• Eyes On Road (China) – Volkswagen/Ogilvy Beijing.
• ELO Teddy Bear (Brazil) – Amaral Carvalho Hospital/DM9DDB São Paulo (• video case study/description in Part 1).
Video case study: Pass the Ball (Spain).
Cannes Outdoor Lions (mobile winners)
Outdoor Lions: Various categories
Gold: Rice-Code (Japan) – Inakadate Village/Hakuhodo Tokyo. (• video case study/description in Part 1).
Bronze: The Smart Phone Line (New Zealand) – Samsung Galaxy S4/Colenso Bbdo Auckland (• video case study above).
Cannes PR Lions Winners (mobile winners)
PR Lions: Various categories
Grand Prix: The Scarecrow (USA) – Chipotle/Creative Artists Agency LA (• video case study/description in Part 1).
2x Gold: The Scarecrow (USA).
Gold: Rice-Code (Japan) – Inakadate Village/Hakuhodo Tokyo. (• video case study/description in Part 1).
Silver: Rice-Code (Japan).
Silver: Android Kit Kat (United Kingdom) – Nestlé Kit Kat/JWT London. (• video case study above).
Silver: SAT-JF14 (Brazil) – Record Collection/John Frusciante/Loducca (• video case study/description in Part 1).
Cannes Promo and Activation Lions (mobile winners)
Promo and Activation Lions: Various categories
Bronze: The Emography Project (Switzerland) – MTV Mobile/FCB Zurich.
Bronze: Protection Ad (Brazil) – Nivea/FCB (• video case study/description in Part 1).
Bronze: A Trip Out To Sea (France) – Guy Cotton Lifejackets/CLM BBDO (• video case study/description in Part 1).
Bronze: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).
Bronze: SAT-JF14 (Brazil) – Record Collection/John Frusciante/Loducca (• video case study/description in Part 1).
Video case study: The Emography Project (Switzerland).
Other random Lions (mobile-related winners)
Creative Effectiveness Lion: Travel Your Tweet Interesting (United Kingdom) – Expedia/Ogilvy & Mather London.
Innovation Lion: Points (USA) – Breakfast New York .
Innovation Lion: Fiat Live Store (Brazil) – Fiat/Agênciaclick Isobar São Paulo.
Innovation Lion: Babolat Play (France) – Babolat/Ogilvy Paris (• video case study above).
Product Design Lion: Nest Learning Thermostat for the UK (USA) – Nest/Bould Design.
Bronze Titanium and Integrated Lion: The Scarecrow (USA) – Chipotle/Creative Artists Agency LA (• video case study/description in Part 1).
Bronze Film Lion: Scarecrow (USA).
Bronze Branded Lion: The Kan Khajura Station (India) – Unilever/Lowe Mumbai (• video case study/description in Part 1).
Video case study: Fiat Live Store (Brazil).
• Guide to mobile awards • World Summit Mobile Awards • EMMAs • Smarties (MMA Awards) • Global Mobile Awards • Cannes Lions • Meffys • Webby Awards •
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