The Cannes Mobile Lions winners 2014 – winners and shortlist by category: with videos from Silver and Bronze winners

• Part 1: Grand Prix and Gold winners – descriptions and video case studies from Cannes Mobile Lions and mobile winners in other categories (13 video case studies).
• Part 2: Mobile Lions winners and shortlist by category (this page) – including video case studies from Silver and Bronze Lions winners, both Mobile Lions and other categories (21 video case studies).
• Part 3: Mobile winners in other Lions categories (this page) – from Cyber, Media, Direct, Promo, Outdoor, PR Lions, Film, Branded, Creative Effectiveness and Innovation Lions (8 video case studies).
• Please wait a few moments for all the videos to load.

• Congratulations winners, if you would like to see your video case study featured here, or if we’ve have missed any award-winning mobile campaigns at Cannes, please contact: editor (at) mobiThinking.com.
Guide to mobile awardsWorld Summit Mobile AwardsEMMAsSmarties (MMA Awards)Global Mobile AwardsCannes LionsMeffysWebby Awards

Cannes Mobile Lions winners and shortlist by category

A. Creative use of technology

A01 Activation by Location or Proximity
Gold: Protection Ad (Brazil) – Nivea/FCB (• video case study/description in Part 1).
Silver: Catch a Plane (Russia) – S7 Airlines/Leo Burnett Moscow.
Bronze: Rip Curl Search GPS (Australia) – Rip Curl/VML Sydney (• video case study below).
Shortlist:
Qixxit (Germany) – Deutsche Bahn/Cheil.
Guide Dots (Singapore/USA) – Guide Dogs Association for the Blind/VML Kansas City.
Tree of Letters (Colombia) – EPM Library/McCann Bogotá.

Video case study: Catch a Plane (Russia).

A02 Augmented Mobile Experience
Gold: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).
Bronze: Video Stamp (Australia) – Australia Post/Clemenger BBDO Melbourne.
Bronze: Glasses.Com for iPad (USA) – Glasses.Com/Draper.

A03 Networked Mobile Technology
Gold: Alvio (USA) – QOL/R/GA New York (• video case study/description in Part 1).
Bronze: Connected With Peru (Peru) – Movistar/Y&R Lima (see video case study below).
Shortlist: The World’s First Really Live Feed (United Kingdom) – Compassion in World Farming/Elvis London.

Video case study: Connected With Peru (Peru).

A04 Innovative Technology for Mobile
Gold: Racer (USA) – Google Creative Lab (• video case study/description in Part 1).
Silver: The Guardian Angel (Singapore) – AWARE/JWT.
Silver: Wake Up & Smell The Bacon (USA) – Kraft Foods/360i New York.
Silver: Babolat Play (France) – Babolat/Ogilvy Paris.
Silver: Easy Way Lyrics (Brazil) – Easy Way Language Center/Loducca São Paulo (• video case study below).
Bronze: Smart Toys (Spain) – Samsung Spain/Cheil Madrid.
Shortlist: Gumulon (United Kingdom) – Stride Chewing Gum/Wieden+Kennedy London.

Video case study: The Guardian Angel (Singapore) .

Video case study: Babolat Play (France) .


B. Mobile Websites and Web apps

B01. Mobile websites and web apps: Products
Shortlist: A Trip Out To Sea (France) – Guy Cotton Lifejackets/CLM BBDO (• video case study/description in Part 1).

B02. Mobile websites and web apps: Services
Shortlist:
Avoid Humans (USA) – GSD&M Austin.
Written in the Stars (USA) – AKQA New York.
Moon (Spain) – ING Direct/Ogilvyone Madrid (• video case study below).

Video case study: Avoid Humans (USA).

B03. Mobile websites and web apps: Media, Entertainment and Leisure
Gold: Offline Book (Singapore) – Math Paper Press/DDB Group Singapore (• video case study/description in Part 1).

B04. Mobile websites and web apps: Charities, Not for Profit and Public Information
Shortlist: Food Photos Save Lives (New Zealand) – Unicef/FCB Auckland (• video case study below).


C. Mobile applications

C01. Mobile applications: Products
Bronze: Protection Ad (Brazil) – Nivea/FCB (• video case study/description in Part 1).
Bronze: The Nike SB App (USA) – Nike/R/GA New York.
Shortlist:
Perfect Pop By Pop Secret (USA) – Diamond Foods/Deutsch Los Angeles.
Radar For Good (Romania) – Coca-Cola/McCann Erickson Bucharest.
Babolat Play (France) – Babolat/Ogilvy Paris (• video case study above).

C02. Mobile applications: Services
Silver: Unlock Lessons (Brazil) – Vivo/Telefonica/Y&R São Paulo.
Shortlist:
Video Stamp (Australia) – Australia Post/Clemenger BBDO Melbourne.
Get Well Kit (Russia) – Sanofi-Aventis/Geometry Global Moscow.

Video case study: Unlock Lessons (Brazil).

C03. Mobile applications: Media, entertainment and leisure.
Gold: SAT-JF14 (Brazil) – Record Collection/John Frusciante/Loducca (• video case study/description in Part 1).
Bronze: Beats Music (United Kingdom) – Beats Music /R/GA London.

C04. Mobile applications: Charities, not for profit and public information
Shortlist:
Kringl (Canada) – Make-A-Wish Canada/Zulu Alpha Kilo Toronto.
Blood Of Hope (Thailand) – Advanced Info Service/CJ Worx Bangkok.


D. Tablets and other devices

D01. Tablets and other devices: Products
Bronze: Alvio (USA) – QOL/R/GA New York (• video case study/description in Part 1).

D01. Tablets and other devices: Media, entertainment and leisure
Shortlist: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).

D04. Tablets and other devices: Charities, not for profit and public information.
Silver: Penny The Pirate (Australia) – Luxottica/Saatchi & Saatchi Sydney.


E. Mobile games

E01. Mobile games: Products
Shortlist:
Alvio (USA) – QOL/R/GA New York (• video case study/description in Part 1).
Poptopia & The Pop Dongle (USA) – Diamond Foods/Deutsch Los Angeles.
GT Ride (Germany) – Kia Motors Europe/LA Red Hamburg.

E02. Mobile games: Services
Silver: The Goal Screen (Brazil) – BRAND/MOODTBWA São Paulo.
Bronze: Racer (USA) – Google Creative Lab (• video case study/description in Part 1).
Shortlist: The Scarecrow (USA) – Chipotle/Creative Artists Agency LA (• video case study/description in Part 1).

Video case study: The Goal Screen (Brazil) .

E03. Mobile games: Media, entertainment and leisure
Shortlist:
Watch_Dogs Live (Canada) – Ubisoft/Publicis Montreal.
Sherlock: The Network (United Kingdom) – Hartswood Films/The Project Factory.

E04. Mobile games: Charities, not for profit and public information
Bronze: Dumb Ways To Die: The Game (Australia) – Metro Trains/McCann Melbourne.

Video case study: Dumb Ways To Die: The Game (Australia).


F. Rich media advertising for mobile devices

Bronze: Strip Commerce (Brazil) – Marisa Lingerie/AlmapBBDO São Paulo.
Shortlist: Rubberband Ad (Austria) – Henkel, Pattex/DDB Tribal Wien.

F04. Rich media advertising: Charities, not for profit and public information
Shortlist: The Follower Dog (Brazil) – Adote Um Vira-Lata/Dim & Canzian São Paulo.


G01. Messaging campaigns, including SMS, MMS and mobile email

G01 Messaging Campaigns, including SMS, MMS and Mobile Email
Gold: ELO Teddy Bear (Brazil) – Amaral Carvalho Hospital/DM9DDB São Paulo (• video case study/description in Part 1).
Silver: Movie Emoji (Singapore) – Singtel/Ogilvy & Mather.
Shortlist: Home Invasion (Sweden) – Elmsta 3000 Horror Fest/Saatchi & Saatchi Stockholm.

Video case study: Movie Emoji (Singapore).


H. Best Integrated Campaign Led by Mobile

H01 Integrated Mobile Campaign
Grand Prix: Protection Ad (Brazil) – Nivea/FCB (• video case study/description in Part 1).
Gold: Minute of Silence (Australia) – RSL Anzac Appeal/DDB Melbourne (• video case study/description in Part 1).
Gold: Bloody Tube (Japan) – Bascule Tokyo (• video case study/description in Part 1).
Bronze: Android Kit Kat (United Kingdom) – Nestlé Kit Kat/JWT London.
Shortlist:
The Guardian Angel (Singapore) – AWARE/JWT (• video case study above).
Moon (Spain) – ING Direct/Ogilvyone Madrid (• video case study below).
The Next Big Thing Is Here With Samsung + Jay Z (USA) – Samsung/72andSunny Los Angeles.

Video case study: Android Kit Kat (United Kingdom).


I. Craft

I01 Craft: Interface & navigation
Silver: Moon (Spain) – ING Direct/Ogilvyone Madrid.
Silver: Written in the Stars (USA) – AKQA New York.
Shortlist:
GT Ride (Germany) – Kia Motors Europe/LA Red Hamburg.
Get Well Kit (Russia) – Sanofi-Aventis/Geometry Global Moscow.
Visa 360 Cam (USA) – Visa/Atmosphere Proximity New York.
The Nike SB App (USA) – Nike/R/GA New York.
Beats Music (United Kingdom) – Beats Music /R/GA London.
Babolat Play (France) – Babolat/Ogilvy Paris (• video case study above).
Fashion For All Kind (Denmark) – Stylepit/Uncle Grey Copenhagen.

Video case study: Moon (Spain).

I02 Craft: Visual design/aesthetic
Bronze: Killing Kennedy (USA) – National Geographic Channel/Mullen Boston.
Bronze: The Rolex Daytona Experience (USA) – Rolex/Firstborn New York City.
Shortlist:
GT Ride (Germany) – Kia Motors Europe/LA Red Hamburg.
Get Well Kit (Russia) – Sanofi-Aventis/Geometry Global Moscow.

I03 Craft: User experience
Gold: A Trip Out To Sea (France) – Guy Cotton Lifejackets/CLM BBDO (• video case study/description in Part 1).
Silver: The Life-Saving Cable (Russia) – Azerfon/Y&R Moscow.
Bronze: Get Well Kit (Russia) – Sanofi-Aventis/Geometry Global Moscow.
Bronze: Safe Driving Program (Australia) – Samsung/Leo Burnett Sydney.
Shortlist:
Visa 360 Cam (USA) – Visa/Atmosphere Proximity New York.
Babolat Play (France) – Babolat/Ogilvy Paris (• video case study above).
Zeiss Lens Test Drive (Germany) – Carl Zeiss/Ogilvy Frankfurt.
Best Day Ever Second Screen Experience (USA) – Filip Technologies/Leo Burnett New York.
Beats Music (United Kingdom) – Beats Music /R/GA London.

Video case study: The Life-Saving Cable (Russia).

Video case study: Samsung S-Drive.

I04 Craft: Content created for mobile
Bronze: Easy Way Lyrics (Brazil) – Easy Way Language Center/Loducca São Paulo.
Bronze: Not A Stupid Cover (Brazil) – Livraria Cultura/DM9DDB São Paulo.
Shortlist:
Kringl (Canada) – Make-A-Wish Canada/Zulu Alpha Kilo Toronto.
Penny The Pirate (Australia) – Luxottica/Saatchi & Saatchi Sydney.
Glasses.Com for iPad (USA) – Glasses.Com/Draper.
The Scarecrow (USA) – Chipotle/Creative Artists Agency LA (• video case study/description in Part 1).

Video case study: Not A Stupid Cover (Brazil).

Video case study: Easy Way Lyrics (Brazil).

I05 Craft: Use of data/insight
Silver: Rip Curl Search GPS (Australia) – Rip Curl/VML Sydney.
Silver: Babolat Play (France) – Babolat/Ogilvy Paris (• video case study above).
Bronze: Game Of Phones (Australia) – Virgin Mobile/Havas Worldwide Sydney.
Shortlist:
Avoid Humans (USA) – GSD&M Austin (• video case study above).
Beats Music (United Kingdom) – Beats Music /R/GA London.

Video case study: Rip Curl Search GPS (Australia).


J. Social for Mobile

J01 Social for mobile: Community building/management
Shortlist: Jay Z Magna Carta Holy Grail App (USA) – Samsung/R/GA New York.

J02 Social for mobile: Response/real-time activity (including crowdsourcing)

Gold: The Kan Khajura Station (India) – Unilever/Lowe Mumbai (• video case study/description in Part 1).
Silver: Food Photos Save Lives (New Zealand) – Unicef/FCB Auckland.
Shortlist:
Superbowl Vines (USA) – Procter & Gamble/Saatchi & Saatchi New York.
Replay (Brazil) – Heineken/Wieden + Kennedy São Paulo.

Video case study: Food Photos Save Lives (New Zealand).

J03 Social for mobile: Use of co-creation & user-generated content
Silver: Universal Typeface (Germany) – Bic Deutschland/DDBTribal Düsseldorf.
Bronze: Unselfie (The Philippines) – Typhoon Yolanda Appeal/BBDO Guerrero (• video case study below).
Bronze: The Samba Table (Brazil) – Ambev/AlmapBBDO.
Bronze: GT Ride (Germany) – Kia Motors Europe/LA Red Hamburg.
Shortlist:
KMS Shags (Australia) – KMS/Bashful Sydney.
I See Fries (Australia) – McDonalds/DDB Sydney.
WhatsApp Storytellers (Brazil) – Casa Da Criança Santo Amaro/MoodTBWA São Paulo.
The Nike SB App (USA) – Nike/R/GA New York.

Video case study: Universal Typeface (Germany).

Video case study: The Samba Table (Brazil).

J04 Social for mobile: Innovative use of social for mobile
Silver: Friend Compass (United Kingdom) – Momondo Group/McCann London.
Silver: HairTag Project (Thailand) – The Lounge Hair Salon/BBDO Proximity Bangkok.
Shortlist:
#HappyBeerTime (Denmark) – Carlsberg Group/Konstellation Copenhagen.
MuttBombing (USA) – DPA/Dieste Dallas.
#Lastselfie (Turkey) – WWF/41?29! Istanbul.
Crack the US Open (USA) – Heineken/Wieden+Kennedy New York.
Avoid Humans (USA) – GSD&M Austin (• video case study above).

Video case study: HairTag Project (Thailand).

Video case study: Friend Compass (United Kingdom).


Cannes Cyber Lions (mobile winners)


Cyber Lions: Various categories

Grand Prix: The Scarecrow (USA) – Chipotle/Creative Artists Agency LA (• video case study/description in Part 1).
2x Gold: The Scarecrow (USA).
4x Silver: Killing Kennedy (USA) – National Geographic Channel/Mullen Boston.
Silver: Universal Typeface (Germany) – Bic Deutschland/DDBTribal Düsseldorf (• video case study above).
2x Silver: The Most Serious Game Ever (France) – SNCF/TBWA/Dan Paris.
3x Silver: Beats Music (United Kingdom) – Beats Music/R/GA London.
Bronze: A Trip Out To Sea (France) – Guy Cotton Lifejackets/CLM BBDO (• video case study above).
Bronze: Moon (Spain) – ING Direct/Ogilvyone Madrid. (• video case study above).
Bronze: Rip Curl Search GPS (Australia) – Rip Curl/VML Sydney (• video case study above).
Bronze: Levi’s Tools (USA) – Levi Strauss/Akqa New York.
Bronze: The Scarecrow (USA).
Bronze: Universal Typeface (Germany)

Video case study: The Most Serious Game Ever (France).


Cannes Direct Lions (mobile winners)


Direct Lions: Various categories (not including mobile marketing)

Silver: Penny the Pirate (Australia) – Luxottica/Saatchi & Saatchi Sydney.
3x Bronze: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).
Bronze: Unselfie (The Philippines) – Typhoon Yolanda Appeal/BBDO Guerrero Makati City.
Bronze: A Trip out to Sea (France) – Guy Cotton Lifejackets/CLM BBDO (• video case study/description in Part 1).
Bronze: Penny the Pirate (Australia)

Video case study: Unselfie (The Philippines).

Direct Lions: B03 Use of mobile marketing

Bronze: Minute of Silence (Australia) – RSL Anzac Appeal/DDB Melbourne (• video case study/description in Part 1).
Shortlist:
Please Take Me Home (China) – Soargon/Cheil Opentide Beijing.
KFC Phone Stack (Malaysia) – KFC/BBDO Proximity.
Pay Pig (Australia) – Westpac/Lavender Sydney.
Audiotrees (Czech Republic) – Czech Radio/Ogilvy & Mather Prague.
Power Sleep (Samsung) – BRAND/Cheil Vienna.
Safe Driving Program (Australia) – Samsung/Leo Burnett Sydney (• video case study above).
SAT-JF14 (Brazil) – Record Collection/John Frusciante/Loducca (• video case study/description in Part 1).
Offline Book (Singapore) – Math Paper Press/DDB Group Singapore (• video case study/description in Part 1).


Cannes Design Lions (mobile winners)


Design Lions: Various categories

Gold: :{To:) CleftToSmile (India) – Operation Smile/Ogilvy & Mather Mumbai (• campaign video below).
Gold: Penguin Navi (Japan) – Sunshine Aquarium/Hakuhodo Tokyo.
Silver: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).
Silver: Massey Lectures iPad App (Canada) – House Of Anansi Press/Critical Mass Calgary.

Campaign video: :{To:) CleftToSmile (India).


Cannes Media Lions (mobile winners)


Media Lions: Various categories (excluding Best use of mobile devices

Gold: The Kan Khajura Station (India) – Unilever/Lowe Mumbai (• video case study/description in Part 1).
Gold: Protection Ad (Brazil) – Nivea/FCB (• video case study/description in Part 1).
Silver: Protection Ad (Brazil).
Silver: The Smart Phone Line (New Zealand) – Samsung Galaxy S4/Colenso Bbdo Auckland.
Bronze: Rice-Code (Japan) – Inakadate Village/Hakuhodo Tokyo. (• video case study/description in Part 1).
Bronze: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).
2x Bronze: Travel Your Tweet Interesting (United Kingdom) – BRAND/Ogilvy & Mather London.
Bronze: Movie Emoji (Singapore) – Singtel/Ogilvy & Mather. (• video case study above).
Bronze: I See Fries (Australia/China) – McDonalds/DDB Sydney.
Bronze: The Smart Phone Line (New Zealand).

Video case study: The Smart Phone Line (New Zealand).

Video case study: I See Fries (Australia/China).

Cannes Media Lions: B03. Best use of mobile devices

Gold: The Kan Khajura Station (India) – Unilever/Lowe Mumbai (• video case study/description in Part 1).
Silver: Protection Ad (Brazil) – Nivea/FCB (• video case study/description in Part 1).
Bronze: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).
Bronze: Safe Driving Program (Australia) – Samsung/Leo Burnett Sydney (• video case study above).
Bronze: Pass The Ball (Spain) – OMD Madrid /Sra. Rushmore Madrid.
Shortlist:
KFC Phone Stack (Malaysia) – KFC/BBDO Proximity.
Mobile Breathmills (India) – Cadbury/Madison Media – Pinnacle Mumbai.
Taikang Moment (China) – Taikang Insurance/Cheil Opentide Beijing.
Dial A Home (China) – Animal Rescue Association/Kid Dynamite Shanghai.
Say It With Signs (Singapore) – The Singapore Association For The Deaf/Grey Group Singapore.
Eyes On Road (China) – Volkswagen/Ogilvy Beijing.
ELO Teddy Bear (Brazil) – Amaral Carvalho Hospital/DM9DDB São Paulo (• video case study/description in Part 1).

Video case study: Pass the Ball (Spain).


Cannes Outdoor Lions (mobile winners)


Outdoor Lions: Various categories

Gold: Rice-Code (Japan) – Inakadate Village/Hakuhodo Tokyo. (• video case study/description in Part 1).
Bronze: The Smart Phone Line (New Zealand) – Samsung Galaxy S4/Colenso Bbdo Auckland (• video case study above).


Cannes PR Lions Winners (mobile winners)


PR Lions: Various categories

Grand Prix: The Scarecrow (USA) – Chipotle/Creative Artists Agency LA (• video case study/description in Part 1).
2x Gold: The Scarecrow (USA).
Gold: Rice-Code (Japan) – Inakadate Village/Hakuhodo Tokyo. (• video case study/description in Part 1).
Silver: Rice-Code (Japan).
Silver: Android Kit Kat (United Kingdom) – Nestlé Kit Kat/JWT London. (• video case study above).
Silver: SAT-JF14 (Brazil) – Record Collection/John Frusciante/Loducca (• video case study/description in Part 1).


Cannes Promo and Activation Lions (mobile winners)


Promo and Activation Lions: Various categories

Bronze: The Emography Project (Switzerland) – MTV Mobile/FCB Zurich.
Bronze: Protection Ad (Brazil) – Nivea/FCB (• video case study/description in Part 1).
Bronze: A Trip Out To Sea (France) – Guy Cotton Lifejackets/CLM BBDO (• video case study/description in Part 1).
Bronze: Pay Per Laugh (Spain) – Teatre Neu/Cyranos/McCann (• video case study/description in Part 1).
Bronze: SAT-JF14 (Brazil) – Record Collection/John Frusciante/Loducca (• video case study/description in Part 1).

Video case study: The Emography Project (Switzerland).


Other random Lions (mobile-related winners)


Creative Effectiveness Lion: Travel Your Tweet Interesting (United Kingdom) – Expedia/Ogilvy & Mather London.
Innovation Lion: Points (USA) – Breakfast New York .
Innovation Lion: Fiat Live Store (Brazil) – Fiat/Agênciaclick Isobar São Paulo.
Innovation Lion: Babolat Play (France) – Babolat/Ogilvy Paris (• video case study above).
Product Design Lion: Nest Learning Thermostat for the UK (USA) – Nest/Bould Design.
Bronze Titanium and Integrated Lion: The Scarecrow (USA) – Chipotle/Creative Artists Agency LA (• video case study/description in Part 1).
Bronze Film Lion: Scarecrow (USA).
Bronze Branded Lion: The Kan Khajura Station (India) – Unilever/Lowe Mumbai (• video case study/description in Part 1).

Video case study: Fiat Live Store (Brazil).


Guide to mobile awardsWorld Summit Mobile AwardsEMMAsSmarties (MMA Awards)Global Mobile AwardsCannes LionsMeffysWebby Awards

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