Tag Archives: Interviews
Video: Using mobile to tap into millions of Live Nation concert-goers. Russell Wallach, Live Nation Network
November 15, 2011, by mobiThinking
Live Nation is riding the mobile wave; each month it sees over 8 million music lovers visit its mobile sites, while the app delivers US $10s of millions in m-commerce revenues. At Live Nation shows mobile provides a whole host of opportunities for fans and sponsors alike. Fans can purchase snacks and beverages via mobile and can opt in to receive discounts for concessions. Text-led promotions give fans the chance to win a meeting with the band backstage or vote for what the encore should be, even to chat with the band via instant messenger... Read More
Video: The Weather Channels guide to targeted mobile advertising. Scott Jensen, Weather Channel
November 15, 2011, by mobiThinking
With 33 million unique monthly users on Weather.mobi and 20 million app downloads on both Android and iPhone, The Weather Channel is one of the top mobile destinations in the US and, increasingly, worldwide as it expands abroad. The need to monetize its vast mobile readership has propelled it into developing a highly innovative mobile ad business, developing custom campaigns for top advertisers... Read More
Video: What mobile customers want from hotels; how HTML5 helps hotels meet those requirements. Stephen Gates, Starwood Hotels
November 15, 2011, by mobiThinking
Starwood Hotels and Resorts is one of the world’s largest hotel groups focused on luxury brands. Each of the chains, including Sheraton, Westin, Le Méridien, W Hotels and St Regis, has its own unique personality. HTML5 allows Starwood to use a single technology to deliver a similar brand experience across, but tailored to each platform, whether the customer is accessing the site via PC, tablet, smartphone or feature phone... Read More
Video: How device detection helps Smart AdServer deliver targeted ads to mobile devices. Sandrine Cardi, Smart AdServer
November 15, 2011, by mobiThinking
Smart AdServer is a premium ad-serving technology that allows publishers and agencies to display ads on Websites and apps on PCs, mobile phones and tablets. Tens of billions of ad impressions are served through Smart AdServer per month. Smart AdServer uses dotMobi’s DeviceAtlas to detect what device each and every customer is using, to ensure a relevant and right-sized ad is served to each mobile device... Read More
Video: The dos and donts of mobile marketing to minority groups. Professor Neal M. Burns, University of Texas
November 15, 2011, by mobiThinking
In this interview Professor Neal M. Burns, director, Center for Brand Research, Department of Advertising, University of Texas at Austin, answers the following questions: 0:15 What makes mobile a great platform for engaging minority groups? 2:00 Do different ethnic groups respond to mobile campaigns differently? 3:30 Does targeting campaigns towards each group deliver better results?... Read More
