Tag Archives: Interviews
Video: What should brands develop first – mobile Web or mobile app? Chet Fenster, MEC Entertainment
November 15, 2011, by mobiThinking
MEC Entertainment is a division of MEC, one of the world's top media agency networks. MEC Entertainment produces branded video content for TV, online and mobile. Chet Fenster, managing partner, MEC Entertainment, answers the following questions: 0:15 Why is it essential that brands have a mobile strategy? 0:50 Why is mobile Web an essential part of a long-term mobile strategy?... Read More
Video: Your customers are mobile, are you? Mike Yonker, Rockfish
November 15, 2011, by mobiThinking
15 percent of Google searches are now conducted on a mobile device. Mobile Web is like a drive-up sales window – if you aren’t there when people come by on their mobile device, you won’t be doing business, you won’t be connecting with fans, you won’t be meeting whatever goals you want to achieve, points out Mike Yonker, vice president of mobile, Rockfish. Up-and-coming digital agency Rockfish was acquired by WPP in August 2011. It was OMMA's Agency of the Year 2010 and is on Ad Age's Agency A-List... Read More
New York, USA: ten excellent video interviews with ten mobile experts
November 15, 2011, by mobiThinking
In New York City, last week, mobiThinking interviewed ten leading mobile experts from an array of backgrounds, both brands and agencies, on camera. mobiThinking has been hunting for themes that unify them together, but apart from the obvious “your customers are mobile, if you’re not you are invisible”, it’s not been possible. Each interviewee shares different experiences, insights and foresights and different points of view… enough material for many blogs to come... Read More
Video: Insights into mobile advertising from a mobile ad exchange, John Phenix, Nexage
November 14, 2011, by mobiThinking
In this in-depth interview John Phenix, senior vice president of revenue, Nexage, answers the following questions: 0:10 What is Nexage? 0:35 Why do brands need to engage customers via mobile? 1:10 How can sites/apps be monetized through advertising? 2:05 What types of mobile advertising work well? 2:55 What business sectors attract the most mobile advertising?... Read More
What makes EMEA the worlds most exciting mobile market? Interview with Paul Berney, managing director, MMA EMEA
October 3, 2011, by mobiThinking
In the third in a series of Q&As with the Mobile Marketing Association regional bosses, mobiThinking catches up with the MMA’s EMEA managing director and chief marketing officer Paul Berney. • Also get the Asia Pacific perspective from Rohit Dadwal, MD Asia Pacific, MMA... Read More
