Smart AdServer is a premium ad-serving technology that allows publishers and agencies to display ads on Websites and apps on PCs, mobile phones and tablets. Tens of billions of ad impressions are served through Smart AdServer per month. Smart AdServer uses dotMobi’s DeviceAtlas to detect what device each and every customer is using, to ensure a relevant and right-sized ad is served to each mobile device.
In this in-depth interview Sandrine Cardi, mobile business development manager, Smart AdServer, answers the following questions:
0.16 What is Smart AdServer?
0.49 How much of your advertising business is mobile?
1.02 What mobile publishers and advertisers do you work with?
1.41 What is the key to making mobile advertising more effective and relevant to the mobile visitor?
2.30 Why is it essential to know what device the visitor is using?
3.15 How does DeviceAtlas help you to achieve this?
3.52 What difference does device detection make to mobile ad serving?
4.40 How does mobile enable more targeted advertising than PC?
N.B. dotMobi is also mobiThinking’s parent company. For more information on how Smart AdServer uses DeviceAtlas to detect mobile devices see this case study.
There are ten video interviews in the North America mobile experts series:
• Weather Channel’s guide to targeted mobile advertising – Scott Jensen, Weather Channel
• Using mobile to tap into millions of concert-goers – Russell Wallach, Live Nation Network
• What marketers need to know about mobile in China – Jia Zheng, AKQA
• Meeting the needs of mobile customers with mobile Web/HTML5 – Stephen Gates, Starwood Hotels
• What should brands develop first – mobile Web or mobile app? Chet Fenster, MEC Entertainment
• Fostering shopper loyalty with mobile retail – Matt Martin, Sam’s Club
• The dos and don’ts of mobile marketing to minority groups – Professor Neal Burns, University of Texas
• Your customers are mobile, are you? Mike Yonker, Rockfish
• Insights into mobile advertising from a mobile ad exchange – John Phenix, Nexage
For the European perspective see the European mobile experts series
• Be the first to know about mobiThinking guides, competitions etc… follow mobiThinking on Twitter: @mobithinking.
And don’t miss:
• The mobile city project – the blueprint of a truly mobilized city
• The insider’s guide to mobile device security.
• The insider’s guide to device detection
• The insiders’ guides to world’s greatest mobile markets
• Guide to mobile agencies
• Guide to mobile ad networks
• Guide to mobile industry awards
• The big compendium of global mobile stats
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