Video: Insights into mobile advertising from a mobile ad exchange, John Phenix, Nexage

In this in-depth interview John Phenix, senior vice president of revenue, Nexage, answers the following questions:

0:10 What is Nexage?
0:35 Why do brands need to engage customers via mobile?
1:10 How can sites/apps be monetized through advertising?
2:05 What types of mobile advertising work well?
2:55 What business sectors attract the most mobile advertising?
3:35 Why is it important to detect what type of device the visitor is using?

There are ten video interviews in the North America mobile experts series:

• Weather Channel’s guide to targeted mobile advertising – Scott Jensen, Weather Channel
• Using mobile to tap into millions of concert-goers – Russell Wallach, Live Nation Network
• What marketers need to know about mobile in China – Jia Zheng, AKQA
• Meeting the needs of mobile customers with mobile Web/HTML5 – Stephen Gates, Starwood Hotels
• What should brands develop first – mobile Web or mobile app? Chet Fenster, MEC Entertainment
• Fostering shopper loyalty with mobile retail – Matt Martin, Sam’s Club
• The dos and don’ts of mobile marketing to minority groups – Professor Neal Burns, University of Texas
• How device detection helps Smart AdServer target ads at mobile devices – Sandrine Cardi, Smart AdServer
• Your customers are mobile, are you? Mike Yonker, Rockfish
• Insights into mobile advertising from a mobile ad exchange – John Phenix, Nexage

For the European perspective see the European mobile experts series

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And don’t miss:

• The mobile city project – the blueprint of a truly mobilized city
• The insider’s guide to mobile device security.
• The insider’s guide to device detection
• The insiders’ guides to world’s greatest mobile markets
• Guide to mobile agencies
• Guide to mobile ad networks
• Guide to mobile industry awards
• The big compendium of global mobile stats

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