News & Comment
Ready.mobi v2.1.1 is live
June 19, 2008, by Ruadhán O'Donoghue
You can probably guess by the version number 2.1.1 (from 2.1), there is nothing ground-breaking in this release. Just a few more bug fixes. In particular we have fixed a bug that caused the use of multiple tags in your markup to reduce your overall score... Read More
DeviceAtlas – TADA!
June 17, 2008, by daniel.hunt
The Test Application (or “test suite", as it is also known) for DeviceAtlas is a system that has been developed which provides you, the user, with the opportunity to input device specific data directly into our system. This simple process is demonstrated below in a step-by-step introduction to “My First Test Session" , so read on to find out more... Read More
Calling all mobile marketing professionals!
June 16, 2008, by James Pearce
I'm proud to announce that we have a new sibling!We're really pleased with how mobiForge has grown over the last year to become an independent authority for technical mobile professionals. And now we're launching mobiThinking: dotMobi's new resource site and blog designed for anyone interested in mobile marketing, branding, and advertising... Read More
The role of creative in mobile marketing
June 12, 2008, by mobiThinking
Mobile marketing calls for a different kind of creativity. Marching into your creative agency, showing them a tiny banner spec and saying, “Good luck” is not going to get you much. What seems to be emerging as we listen to some of the mobile pioneers at the Mobile Marketing Forum this week is that creativity lives in different places in the mobile marketing world. The challenges for any creative team looks more like these: “How do we engage with our consumers in new ways?”... Read More
The huge cost of the learning curve
June 12, 2008, by mobiThinking
A clear theme that emerged from the Mobile Marketing Forum in New York this week is that the entire marketing industry is pushing itself up a steep learning curve called mobile marketing. The cost is borne by every player in the value chain. Brand marketers must invest time, money and effort getting up to speed. Agencies must learn everything just to able to present a few things to their clients. They then have to spend an enormous amount of time educating the clients... Read More
