News & Comment
What do brands need from mobile and what sort of agency is best to deliver this for them?
July 8, 2014, by mobiThinking
“Very few companies are spending enough in mobile – perhaps one in 10 are spending enough. They need to be rethinking their products and services using the mobile channel, building apps and sites and then spend money promoting them so consumers will use them. But first, they need to make the mobile experience better,” – Mark Read, CEO, WPP Digital... Read More
The Cannes Mobile Lions winners 2014 – winners and shortlist by category: with videos from Silver and Bronze winners
June 23, 2014, by mobiThinking
• Part 1: Grand Prix and Gold winners – descriptions and video case studies from Cannes Mobile Lions and mobile winners in other categories (13 video case studies). • Part 2: Mobile Lions winners and shortlist by category (this page) – including video case studies from Silver and Bronze Lions winners, both Mobile Lions and other categories (21 video case studies)... Read More
The Cannes Mobile Lions winners 2014: the award-winning mobile campaigns with case studies and videos
June 20, 2014, by mobiThinking
Awards: Cannes Lions International Festival of Creativity Founded: 1954; Mobile Lions launched 2012. Deadline for entries: March. Entry fee (for Mobile Lions): €399 (US $528.65) for international entries €478.80 (US $634.37) for UK entries. Number of entries: 1,061. Winners announced: June. Prize: (much coveted) Lion trophy... Read More
Ad targeting in a multi-screen world
June 20, 2014, by Ruadhán O'Donoghue
The latest whitepaper to be published by dotMobi takes an in-depth look at some of the technologies and issues involved in implementing real-time ad exchange networks in a multi-device environment. It takes us on a journey through the mobile ad service chain, highlighting where device-diversity and detection can be leveraged to get the most out of ad targeting in a multi-screen world... Read More
Why increasing device fragmentation is having a positive impact on mobile ad targeting
June 20, 2014, by mobiThinking
Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. IHS (February 2014) predicts there will be 6 billion new connected devices sold in 2014... Read More
