News & Comment
Mobile Web has now overtaken PC in 40 nations, including India, Nigeria and Bangladesh
September 19, 2014, by mobiThinking
In 40 countries Webpage views from a mobile phone now outnumber those from a PC, according to StatCounter (August 2014). That’s just browsing with mobile phones; if you consider tablet computers to be mobile, then that number increases to 48 countries... Read More
Competition: win a free ticket for World Class Mobile Collaboration in Frankfurt December 3-4, 2014
September 12, 2014, by mobiThinking
mobiThinking has a free ticket to give away for December’s Mobile Collaboration conference in Frankfurt, Germany. There’s just one easy question to answer… Win a Ticket worth €990 for the World Class Mobile Collaboration 2014 in Frankfurt... Read More
What is m-commerce? How big is it really? And why any company who sells anything needs it, now
August 11, 2014, by mobiThinking
The stats tell us that mobile commerce (m-commerce) is big and growing fast. It all sounds very impressive when included in conference slides or presentations to clients/bosses. But closer analysis shows that analyst estimates vary massively and m-commerce is actually still only a small proportion of commerce generally, though is a fast-growing proportion of e-commerce. It isn’t the consumers that are the issue – research shows that they are keen to shop using their mobile device... Read More
Will Chinese device manufacturers usher in global smartphone era?
July 30, 2014, by Martin Clancy
New figures from industry analyst IDC show huge growth from Chinese handset manufacturers. According to IDC's report, better build quality and cheaper price points will hasten the decline of the feature phone market and usher in a global era of smartphone ownership... Read More
Mobile has the ability to take big brands from mass marketing to mass personalization: Matt Biespiel, McDonalds, Q&A
July 18, 2014, by mobiThinking
McDonald’s is the world’s largest fast-food restaurant chain and one of the biggest advertisers on the planet with global and local campaigns spanning all imaginable media channels. Its digital and mobile campaigns often win acclaim (see this round-up of digital/mobile excellence here from Econsultancy). It has numerous mobile sites e.g... Read More
