News & Comment
Offline Book – is it a mobile ad or a mobile utility? DDBs clever Web-based campaign wins Gold Mobile Lion at Cannes
June 18, 2014, by mobiThinking
When a mobile device goes offline, e.g. when a train enters a tunnel, instead of receiving an blank offline page, visitors to participating Websites were shown an extract from relevant books from publisher Math Paper Press. The campaign wanted to remind people that books didn’t go offline, like mobile devices. The technology uses a mobile Web app that mobile publishers could download and add to their site... Read More
Mobile events 2014: best mobile conferences, great discounts and free tickets – mobile marketing, mobile Web, m-commerce
June 17, 2014, by mobiThinking
Planning which mobile events to attend in 2014? You’ve come to the right place. This is our pick of mobile conferences from the North America, Latin America, Asia, Europe and Africa and we’ve also negotiated some great discounts and, from time-to-time, free tickets to give away. This is not your usual mobile events list. Great mobile events from mobiThinking partners: MLOVE ConFestival Europe... Read More
FIFA World Cup Mobile Site
June 16, 2014, by Martin Clancy
As World Cup fever begins to take hold (even for those of us from countries that didn't qualify), I've inevitably found myself drawn into the competition, multi-screen style. Having access to an array of fixtures, groups, stats, team line-ups and so on at my fingertips has definitely added to my experience of the event... Read More
Faulty redirects, Google, and you
June 5, 2014, by Ruadhán O'Donoghue
Google has, for some time now, recommended various guidelines that should be observed when redirecting visitors from a desktop site to a mobile site. One such recommendation is that visitors who request a specific page on the desktop site should be redirected to the corresponding page on the mobile site, and should not be redirected to the homepage of the mobile site... Read More
Mobile awards 2014 guide: winners at all major global mobile awards with video case studies; plus how and what to enter in 2014
June 5, 2014, by mobiThinking
Mobile awards play a very important role. They showcase best practice in mobile Web, marketing and services, bringing great kudos for the winners and inspiration for the rest of us. But with dozens of mobile awards around the globe, with vastly varying quality, coverage and price, where should you be entering your mobile site, app, campaign or service, and from which awards are we likely to learn the most?... Read More
