News & Comment
Video: What mobile customers want from hotels; how HTML5 helps hotels meet those requirements. Stephen Gates, Starwood Hotels
November 15, 2011, by mobiThinking
Starwood Hotels and Resorts is one of the world’s largest hotel groups focused on luxury brands. Each of the chains, including Sheraton, Westin, Le Méridien, W Hotels and St Regis, has its own unique personality. HTML5 allows Starwood to use a single technology to deliver a similar brand experience across, but tailored to each platform, whether the customer is accessing the site via PC, tablet, smartphone or feature phone... Read More
Video: How device detection helps Smart AdServer deliver targeted ads to mobile devices. Sandrine Cardi, Smart AdServer
November 15, 2011, by mobiThinking
Smart AdServer is a premium ad-serving technology that allows publishers and agencies to display ads on Websites and apps on PCs, mobile phones and tablets. Tens of billions of ad impressions are served through Smart AdServer per month. Smart AdServer uses dotMobi’s DeviceAtlas to detect what device each and every customer is using, to ensure a relevant and right-sized ad is served to each mobile device... Read More
Video: The dos and donts of mobile marketing to minority groups. Professor Neal M. Burns, University of Texas
November 15, 2011, by mobiThinking
In this interview Professor Neal M. Burns, director, Center for Brand Research, Department of Advertising, University of Texas at Austin, answers the following questions: 0:15 What makes mobile a great platform for engaging minority groups? 2:00 Do different ethnic groups respond to mobile campaigns differently? 3:30 Does targeting campaigns towards each group deliver better results?... Read More
Video: What should brands develop first – mobile Web or mobile app? Chet Fenster, MEC Entertainment
November 15, 2011, by mobiThinking
MEC Entertainment is a division of MEC, one of the world's top media agency networks. MEC Entertainment produces branded video content for TV, online and mobile. Chet Fenster, managing partner, MEC Entertainment, answers the following questions: 0:15 Why is it essential that brands have a mobile strategy? 0:50 Why is mobile Web an essential part of a long-term mobile strategy?... Read More
Video: Your customers are mobile, are you? Mike Yonker, Rockfish
November 15, 2011, by mobiThinking
15 percent of Google searches are now conducted on a mobile device. Mobile Web is like a drive-up sales window – if you aren’t there when people come by on their mobile device, you won’t be doing business, you won’t be connecting with fans, you won’t be meeting whatever goals you want to achieve, points out Mike Yonker, vice president of mobile, Rockfish. Up-and-coming digital agency Rockfish was acquired by WPP in August 2011. It was OMMA's Agency of the Year 2010 and is on Ad Age's Agency A-List... Read More
