Fixit – Favicon
January 8, 2014, by mark.anderson
This test determines if your page has a Favicon which is a suitable size and is delivered with a far-future expiry header. All browsers will request a Favicon on page load and so it is recommended to have one, but also one which is small enough to transfer quickly and which can be cached properly... Read More
Fixit – Content Distribution Network
January 8, 2014, by mark.anderson
This test attempts to determine if your page makes use of a CDN, content distribution network. A CDN allows static content to be stored in multiple geographic locations, so that when the content is requested by a user's browser it can be retrieved from a location as close as possible to the user. This geographic proximity increases delivery speed and in turn page load speed... Read More
Four out of five global Internet users in 2014 will be a mobile Web user: eMarketer
January 6, 2014, by mobiThinking
The latest stats from analysts at eMarketer (January 2014) confirm what everyone in the know has been saying for years: the mobile Web is massive... Read More
What is a demand-side platform (DSP) and real-time bidding (RTB)?
December 19, 2013, by mobiThinking
Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about where or when the advertisements run are numbered, or so we’re told. Today advertising technology is so efficient and so fast that in the time it takes someone to open a mobile page on a site or app, advertisers can identify the opportunity, based on visitor/publisher profiling, bid for and buy the ad spot, and serve the ad. This all happens automatically in real time. Welcome to the brave new world of the demand-side platform (DSP) and real-time bidding (RTB) exchange... Read More
Does social messaging offer an exciting new opportunity or further headache for marketers?
December 12, 2013, by mobiThinking
New research from On Device Research suggests that WhatsApp is now more popular for social messaging for smartphone users than Facebook Messenger, WeChat, BBM, Line etc. The initial reaction is: so what? Clearly this is of interest to: a) a provider of social messaging; b) a user of social messaging; or c) a network operator that sees these applications as a threat to SMS revenues, but what about marketers? Should social messaging be seen as:... Read More
Mobile SEO best practices for 2014: 11 tips to drive more traffic to your mobile site
December 10, 2013, by mobiThinking
In the six years since mobiThinking published its first Mobile SEO best practices guide, the mobile Web has become a very different place. The average handset is much more capable, the operator’s data networks are more reliable, data plans are more affordable and there are so many more engaging mobile-friendly, Websites. All of this has led to a boom in mobile Web traffic and with it a boom in mobile search. Now, more than ever, it is essential that mobile visitors find your site whether they are searching on Google, Bing, Yahoo or Baidu... Read More
Mobile sites and responsive design: Part 2
December 10, 2013, by mobiThinking
• Mobile sites and responsive design: Part 1 • Claim your 25 percent discount for the full book (sorry, only available for European readers)... Read More
Mobile sites and responsive design: Part 1
December 10, 2013, by mobiThinking
• Mobile sites and responsive design: Part 2 • Claim your 25 percent discount for the full book (sorry only available for UK, European readers). Mobile sites and responsive design (part 1)... Read More
Mobile sites and responsive design: download a free chapter from the excellent new mobile marketing book by Daniel Rowles
December 9, 2013, by mobiThinking
“Let’s make something clear from the outset; you need a mobile-optimized site. That doesn’t mean your site happens to work on mobile devices. It means the user journey via mobile has been carefully considered and you offer the optimal experience via mobile devices.” Daniel Rowles... Read More
Upcoming mobile events 2014
December 9, 2013, by Ruadhán O'Donoghue
Just published on our sister site, mobiThinking, is a pick of upcoming mobile events from all around the globe, including Mobile+Web Devcon in San Francisco (Jan 2014), and Open Mobile Summit in London (May 2014)... Read More
