Why mobile is an imperative for brands in Asia: an interview with Marco Gavin, Procter & Gamble
April 9, 2010, by mobiThinking
Marco Gavin leads P&G’s mobile marketing innovation across Asia Pacific and is responsible for making mobile a strategic part of the media mix for P&G's brands. He is also on the Mobile Marketing Association (MMA) APAC board of directors. P&G and other global brands will be sharing their mobile experiences at the Mobile Marketing Forum Asia, in Singapore, on April 14-15, 2010 (mobiThinking readers get discount for this event)... Read More
The insiders guide to mobile Web marketing in Japan
April 7, 2010, by mobiThinking
Christopher Billich spent five years as head of research at Infinita in Japan, analyzing mobile Internet and marketing for a who's who of international clients eager to emulate Japanese success stories back home. This is Billich's guide to Japan, the World's most sophisticated mobile market, giving a glimpse of what mobile Web, marketing and services will look like in the future in those less-developed markets the rest of us call home... Read More
Mobile: it’s about the consumer, stupid. Five-minute interview with Barney Loehnis, head of digital, OgilvyOne, Asia Pacific
April 7, 2010, by mobiThinking
Barney Loehnis joined WPP's OgilvyOne from Isobar/Aegis. He is based in Hong Kong. Having walked 9,000kms across China, learning Chinese en route, he probably knows more about the world's largest mobile market, than your average agency mandarin. He is also on the Mobile Marketing Association (MMA) board of directors for the Asia Pacific (APAC) region. • Related content: Profile of Ogilvy & Mather... Read More
Mobile ad network Admoda doesn’t sell out
April 1, 2010, by mobiThinking
In a thinly veiled attack on rival mobile ad networks (and other mobile start-ups) that have a) taken VC funds and/or b) sold out, Admoda issued a press statement with tongue-firmly-in-cheek, see: Admoda/Adultmoda Declines $25M of 3rd Round Investment... Read More
Why Japan is the king of mobile: the stats and facts
March 25, 2010, by mobiThinking
Japan has much higher mobile Internet penetration than the US or Europe. This high usage of the mobile Internet (and mobile data generally) means mobile advertising/marketing is considerably more advanced than elsewhere. • There are good reasons why Japan is king of mobile – and it's not just a cultural thing – and the mobile ecosystem in other countries would benefit greatly if these were emulated. • The Japanese operators take much of the credit for fostering this environment (operators elsewhere, please check you are following their lead)... Read More
Offline iPhone Web Apps
March 25, 2010, by weimenglee
One of the several features outlined in the HTML 5 specification is the support for Web applications that continue to work while they are offline. This feature is very useful for Web applications because a Web application can be loaded just once and then run offline without needing a persistent Internet connection, making it behave just like a locally installed native application. Dashcode supports the manifest attribute available in the HTML 5 specifications for offline web applications. And so in this article, you will learn how to write offline iPhone Web applications using Dashcode... Read More
Mobile metrics reports from mobile ad networks: head 2 head
March 23, 2010, by mobiThinking
Arguably mobile ad networks know as much about much about mobile advertising, the behavior of mobile consumers and the popularity of mobile Websites as anyone. There was a time when ad networks' mobile metrics reports only provided a small proportion of this valuable data, but that's changing fast. Now more ad networks are on the case, competition is leading to much more useful reports (particularly among the more recent entrants)... Read More
Mobile social networking – the statistics are compelling
March 11, 2010, by mobiThinking
Here are some fascinating facts and figures on mobile social networks. In summary: • Mobile users spend more time (lots more) on social networking sites than PC users. • In the US, Facebook and MySpace are top 10 mobile destinations (in terms of audience). AOL is also in the top 10, which includes Bebo. • Facebook is the number one mobile destination in the UK (in terms of audience). When you consider time spent accessing the Web via a mobile in the UK, Flirtomatic and AOL/Bebo are also in the top 10... Read More
Mobile Marketing Forum Asia (April 14-15, 2010, Singapore): special offer for mobiThinking readers
March 10, 2010, by mobiThinking
This year the Mobile Marketing Association has lined an impressive roster of speakers and a packed agenda for it's second annual Asian event... Read More
Carnival of the Mobilists #214 – the best of mobile blogging
March 8, 2010, by mobiThinking
The first week of spring/autumn (Northern/Southern Hemisphere) brought an array of mobile topics from health to gambling and analytics to mobile payment, as mobilists – new, regular and not-seen-for-a-while Carnival contributors – pulled out all the stops. Thanks to all who submitted (hosting the Carnival has been educational as always) – keep up the good work... Read More
