An abundance of global brands among the MMA Awards finalists (with links to campaigns)
October 28, 2009, by mobiThinking
P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here - with links to nearly all campaigns. Thanks to all who helped. This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns... Read More
DeviceAtlas – Now with C++ & Apache Module
October 22, 2009, by daniel.hunt
Here at dotMobi we're paying attention to what you, our users, customers and loyal followers want. And something we've noticed about your comments and emails, is that one of the most important things about device detection is performance. Well, in answer to the floods of emails from our regulars, we're delighted to announce the release of an official C++ API implementation, and an Apache Module!... Read More
The mobile Web is dead Long live the mobile Internet
October 22, 2009, by mobiThinking
P.S. (28-10-09) Thanks to Tamoggemon for including this blog in the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. Periodically, someone somewhere for whatever reason declares the death of the mobile Web. This is welcome because it allows us all to review what the mobile Internet really is and why it is critical. Mobile Web isn’t just about having a mobile Website – though that is an important part – it’s about recognising that mobile is different. Mobile users have different requirements to PC users and mobile devices have different limitations and capabilities compared with PCs. Does your company need mobile Web? Here are four simple questions to help you decide:... Read More
The insiders guide to mobile Web marketing in India
October 17, 2009, by mobiThinking
In India mobile phones now outnumber landlines 14:1 and are used by about 45 percent of the population. The sparseness of landlines, particularly in rural areas, coupled with the expense of PCs, has kept Internet use very low, with less than 6 percent of Indians (age 12 or above) accessing the Internet once a month. Sandy Agarwal, the author of this guide, believes that mobile will help to bridge the digital divide, becoming the obvious channel for Indians to access information-based services essential for their work and education, as well as providing entertainment... Read More
Free iPhone Programming PDF
October 16, 2009, by Ruadhán O'Donoghue
Hopefully you've been enjoying our series of iPhone articles over previous weeks.The topics recently covered in this series have looked at both developing native apps with Xcode, and developing webapps with Dashcode. Xcode and Dashcode are two IDEs supplied with the iPhone SDK. Now you can get a PDF download that covers both of these approaches to programming for iPhone in one handy document. The content has been arranged (by Wei-Meng Lee) into two practical 'Labs', and is ideal if you are just starting out and want a chance to dip your toe into both approaches. And did I mention it's FREE...?... Read More
Mobile Marketing Insights (October 22, 2009, Shanghai): special offer for mobiThinking readers
October 15, 2009, by mobiThinking
Mobile Marketing Insights (October 22, 2009, Shanghai, China) is offering a 15 percent discount to mobiThinking readers. Refine your mobile strategy for targeting one of the world’s most exciting markets with speakers... Read More
A Guide to Mobile Emulators
October 14, 2009, by mokil
In a previous article, I put forward a three-point plan for testing mobile Web sites. One of the points involved the use of emulators for first-pass device testing. This article concentrates on configuring emulators for mobile site testing (it also highlights emulators that can be used to test mobile applications too). It outlines the different types of emulator available, the best ones to use, and the various ways in which they can be used. For the uninitiated, an emulator is a software program that aims to replicate the functions of a specific piece of hardware or software... Read More
The insiders guide to mobile Web marketing in the US by Laura Marriott
October 5, 2009, by mobiThinking
Laura Marriott led the Mobile Marketing Association as president and CEO from 2005-2008, a period of astronomical growth for the industry and its association, helping to push adoption of the mobile channel among brands and agencies and the development of best-practice guidelines. She is now a consultant and a board member for several companies. Who better to guide us through the ins and outs of mobile Web marketing in the US? Last updated: March 2010... Read More
The mobiThinking guide to mobile ad networks – Q&A
October 2, 2009, by mobiThinking
Mobile Marketer asked some probing questions about the Guide to mobile advertising networks. And no, we’re not telling you which network refused to be profiled... Read More
Understanding User Interface in Android – Part 3: More Views
September 29, 2009, by weimenglee
In the previous article, you saw the various basic views such as the TextView, EditText, Button, and how you can use them in your Android applications. In this article, we shall continue our exploration of another three categories of views - Picker views, List views, and Display views. The views discussed include: TimePicker view DatePicker view ListView view Spinner view Gallery view ImageView ImageSwitcher view GridView view... Read More
