Amazon Internet Browser: What is it?
Mobile ad UX: how to use ads and alienate people
The insiders guide to planning and buying mobile media
July 29, 2009, by mobiThinking
The growing appetite among mainstream brands for mobile advertising, whether display or search, coupled with a bewildering array of portals, ad networks, search providers, app stores and publishers has spawned a new specialism – mobile media planning and buying. Large agencies such as WPP and Aegis are expanding their mobile media business, but the biggest success story is RingRing Media... Read More
iPhone Programming Fundamentals – Outlets and Actions
July 28, 2009, by weimenglee
An understanding of outlets and actions is one of the first things you will need for iPhone programming. For someone coming from the .NET background, this is a concept that requires some time to get used to - the concepts are similar, but it is a different way of doing things. And so, in this article, I am going to show you what outlets and actions are. At the end of this article, you will have a solid understanding of how to create outlets and actions, and be on your way to creating great iPhone apps... Read More
Why recession is a great time to invest in mobile
July 27, 2009, by mobiThinking
With doom and gloom in abundance, the knee-jerk reaction for companies is to trim all marketing budgets, mobile included. Don’t. If consumers are changing their purchasing habits, surely this is the most important time to be talking to them (before your competitors do)? So why not choose mobile: the most cost-effective and targeted of channels... Read More
Google: app stores are not the future
July 22, 2009, by mobiThinking
Vic Gundotra, Google Engineering vice president and developer evangelist told the Mobilebeat conference in San Francisco last week that the Web had won, according to the Financial Times. Google believes that cell-phone users will get their information and entertainment through browsers in future, rather than from downloaded applications... Read More
Lastminute.com Labs presents the DeviceAtlas Rails Plugin
July 16, 2009, by mathias.dahlstrom
Last year at lastminute.com labs we started developing mobile web services in Rails. The first service we launched is called fonefood. It is a restaurant booking site you can use from your phone. We've got restaurants across lots of countries: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Netherlands, Spain, Sweden, Switzerland and United Kingdom. You can read more about it at: http://labs.lastminute.com/fonefood/... Read More
The Thinking Mobile Conference (August 20, 2009, Johannesburg, South Africa): special offer for mobiThinking readers
July 14, 2009, by mobiThinking
With the FIFA World Cup coming to South Africa in 2009, there’s no better time for brands to go mobile. Read this Essential guide to World Cup to learn about the excellent opportunities this event offers to mobile marketers... Read More
World Cup mobile guide featured on a really mobile blog
July 14, 2009, by mobiThinking
mobiThinking’s World Cup guide has been honored with a mention on the latest Carnival of the Mobilists blog... Read More
Mobile Web 2.0 “Dramatic Developments” from AT&T Really not all that dramatic….
July 14, 2009, by Ronan_Mandel
Well, I'm sad to report that the folks over/up/down at AT&T wireless appear to not quite have their act together when it comes to what is the 'next big thing' in wireless. I had really been hoping/anticipating that the webinar they hosted on June 30 entitled "Dramatic Developments in Mobile Web Technology" was going to provide something concrete and actionable for you (and I), alas, that was not to be the case... Read More
The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup
July 9, 2009, by mobiThinking
mobiThinking asked: How will savvy brands use mobile marketing to take advantage of the FIFA World Cup? and received back a volley of excellent submissions. From these mobiThinking has hand-picked the Starting 11 – the top tips to make sure your brand scores with customers in South Africa and any other major sporting event. 1. The beautiful game... Read More
Upcoming conferences and events for mobile marketers diaries – summer and autumn 2009 (including special offers)
July 3, 2009, by mobiThinking
From Berlin to Shanghai to Johannesburg, this is mobiThinking’s pick of mobile conferences from around the world for the next few months... Read More
