Safari service workers and other PWA good news stories
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Mobile Internet Usage & Attitudes Study
August 6, 2008, by mobiThinking
AKQA Mobile, the mobile division of the global independent creative agency and dotMobi, announced the results of an extensive consumer study of mobile Internet usage and attitudes. Conducted by the AKQA's Research & Insights department in conjunction with dotMobi, the survey reveals key insights into the importance of a better mobile Web for consumers in the U.S. and U.K... Read More
New IAB Mobile Advertising Guide
August 1, 2008, by mobiThinking
The Internet Advertising Bureau in the UK has just released a best practice guideline report called ‘Mobile Advertising: the Emerging UK Market” . The report is an excellent introduction to mobile advertising as well as a snapshot of the market right now. It includes the Mobile Marketing Association’s EMEA guidelines for mobile advertising published last September but still current... Read More
Autoglass shatters mobile barrier
July 31, 2008, by mobiThinking
“If you find yourself with a brick through your windscreen [Ed: that’s ‘windshield’ for you Yanks], the one thing you’re guaranteed to have on your person is a mobile.” So says Chris Smith, online marketing manager of Autoglass in the UK, in an excellent interview on e-consultancy... Read More
DeviceAtlas 1.3.1, better browser detection and more security
July 28, 2008, by atrasatti
It is July, and you would expect most of the European countries to be on vacation somewhere sunny and hot, but we still took the time to prepare a new release for you. We have a couple of improvements that we wanted to get to you as quickly as possible... Read More
MTM London event takes mobile advertising temperature
July 25, 2008, by mobiThinking
We just spent an enjoyable afternoon at the MTM London Mobile Advertising Roundtable, a private event for marketers. MTM assembled an excellent panel (who shall remain nameless – Chatham House Rules ) to analyze the state of mobile advertising, its drivers, obstacles to growth and forecasts. The themes echoed those of recent Mobile Marketing Forum [http://www.mobilemarketingforum.com/] events:... Read More
The underestimated object element
July 17, 2008, by jonarne
One of the more powerful elements in XHTML MP (actually a part of XHTML, but extremely powerful and flexible in our mobile world) is the element. Still, it is not used very often. So, I thought I would do some promotion!... Read More
DeviceAtlas 1.3 adds Python and Ruby support
July 9, 2008, by atrasatti
When we initially released DeviceAtlas back in February we announced three different API's, Java, PHP and .NET. From the beginning we knew that the Ruby and Python communities would have been knocking at our door and in fact we have not been sitting staring at the wall. The initial API's have been updated and streamlined and now we come with two new flavours that should be welcomed by many web developers... Read More
Discovery: on-deck or off?
July 3, 2008, by mobiThinking
For mobile content players, discovery is the big challenge. How do you get people to experience your .mobi for the first time? Do you get your content on to the operator’s portals (‘on deck’)? Do you go direct, and help people to find and enter your URL on their own (‘off deck’)? A combination of both? An informal survey among the mobirati indicates that the US market is about 30% off-deck and 70% on-deck while the European market is the reverse. Any thoughts about why this should be the case are welcome... Read More
The Marvellous Three of Mobile
July 2, 2008, by mobiThinking
Nick Fisher of Marvellous, one of the UK’s top mobile agencies, recently shared his thoughts on mobile marketing. Nick identifies ‘The Big Three of Mobile Marketing’ as: Brand Engagement Functional Utility Direct Response Which feels like a tight way to think about your mobile strategies. A campaign can do any combination of these, but if you’re using mobile, it should probably be doing at least one of them... Read More
The mysteries of mobile data plans or It’s all about Page Weight
July 1, 2008, by Ronan_Mandel
So I have to make a confession (seems like I’ve been doing that a lot recently…) For the first time in my life I received a mobile phone bill with data charges on it. What you say? Are you some sort of imposter? Have you not been using mobile data all these years? Well, here’s the thing: I’ve been using it for free (we’ll, it’s all been on the company’s dime that is) so it never really hit me how much it really cost... Read More
