Tag Archives: Advertising
User Agent parsing: how it works and how it can be used
July 20, 2017, by Martin Clancy
The User-Agent is a central piece of web architecture and plays an important role in content negotiation. It was created with the express intention of building the ability to address users making requests with different clients or ‘agents’ differently, depending on capabilities or context. This article will answer many of questions you may have around... Read More
Ad blocking: the new Android reality that Google must accept
February 11, 2016, by Ruadhán O'Donoghue
As we continue into 2016, the ad-blocking saga shows no sign of abating, with a number of recent developments. This latest round of controversy kicked off late last month when Samsung included an ad-blocking feature in the latest version of its Internet for Android browser. It didn’t stop there though. Also included in this update... Read More
Ad Blocker Technology
October 19, 2015, by Martin Clancy
The increasing trend towards screening out ads from web content using browser extensions or apps has hit the mainstream since Apple added support for Ad blockers in iOS9. Up until then, while possible, it was less straightforward to block ads on Apple’s Safari browser for iPhones and iPads... Read More
Google Initiative to Penalize App Banners Points Future Direction of Web
September 8, 2015, by Martin Clancy
At the top of the month, Google announced the latest in a series of measures aimed at improving the mobile experience by making further changes to its mobile search ranking algorithms. This time, Google has taken aim at app install banners that obscure a significant part of webpage content on transition from the search results. From November onwards, Google will penalize this practice and offending sites risk worsening their rankings on mobile search... Read More
Ad targeting in a multi-screen world
June 20, 2014, by Ruadhán O'Donoghue
The latest whitepaper to be published by dotMobi takes an in-depth look at some of the technologies and issues involved in implementing real-time ad exchange networks in a multi-device environment. It takes us on a journey through the mobile ad service chain, highlighting where device-diversity and detection can be leveraged to get the most out of ad targeting in a multi-screen world... Read More
