Tag Archives: Advertising

Google Initiative to Penalize App Banners Points Future Direction of Web

At the top of the month, Google announced the latest in a series of measures aimed at improving the mobile experience by making further changes to its mobile search ranking algorithms. This time, Google has taken aim at app install banners that obscure a significant part of webpage content on transition from the search results. From November onwards, Google will penalize this practice and offending sites risk worsening their rankings on mobile search...

Ad targeting in a multi-screen world

The latest whitepaper to be published by dotMobi takes an in-depth look at some of the technologies and issues involved in implementing real-time ad exchange networks in a multi-device environment. It takes us on a journey through the mobile ad service chain, highlighting where device-diversity and detection can be leveraged to get the most out of ad targeting in a multi-screen world...

Why increasing device fragmentation is having a positive impact on mobile ad targeting

Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. IHS (February 2014) predicts there will be 6 billion new connected devices sold in 2014...

Offline Book – is it a mobile ad or a mobile utility? DDBs clever Web-based campaign wins Gold Mobile Lion at Cannes

When a mobile device goes offline, e.g. when a train enters a tunnel, instead of receiving an blank offline page, visitors to participating Websites were shown an extract from relevant books from publisher Math Paper Press. The campaign wanted to remind people that books didn’t go offline, like mobile devices. The technology uses a mobile Web app that mobile publishers could download and add to their site...

Which mobile ad networks should be included in the 2014 version of the Guide to mobile ad networks?

mobiThinking is working on the 2014 version of the popular Guide to mobile ad networks (in the last year the guide has received 100,000 pageviews). The new version will introduce new networks, update old profiles and delete those haven’t been updated recently...

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