Tag Archives: Advertising

Ad targeting in a multi-screen world

The latest whitepaper to be published by dotMobi takes an in-depth look at some of the technologies and issues involved in implementing real-time ad exchange networks in a multi-device environment. It takes us on a journey through the mobile ad service chain, highlighting where device-diversity and detection can be leveraged to get the most out of ad targeting in a multi-screen world...

Why increasing device fragmentation is having a positive impact on mobile ad targeting

Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. IHS (February 2014) predicts there will be 6 billion new connected devices sold in 2014...

Offline Book – is it a mobile ad or a mobile utility? DDBs clever Web-based campaign wins Gold Mobile Lion at Cannes

When a mobile device goes offline, e.g. when a train enters a tunnel, instead of receiving an blank offline page, visitors to participating Websites were shown an extract from relevant books from publisher Math Paper Press. The campaign wanted to remind people that books didn’t go offline, like mobile devices. The technology uses a mobile Web app that mobile publishers could download and add to their site...

Which mobile ad networks should be included in the 2014 version of the Guide to mobile ad networks?

mobiThinking is working on the 2014 version of the popular Guide to mobile ad networks (in the last year the guide has received 100,000 pageviews). The new version will introduce new networks, update old profiles and delete those haven’t been updated recently...

The Oxymoron of Mobile Privacy

Introduction There could hardly be a more perfect privacy invasion machine than today's smartphone. It's with you at all times, it knows precisely where you are, it can see and hear you and it knows exactly what you are doing much of the time. If data is the pollution of the digital age then your smartphone is an overweight 1970's V8 gas guzzler with asbestos brake pads, a leaky freon-charged AC system, burning leaded fuel as it barrels down the highway: you are silently spewing out reams of potentially harmful data all day, every day...

Other Afilias Products

Try the world’s leading device detection solution at
DeviceAtlas - Try the world’s leading mobile device detection solution

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goMobi - Create amazing web presences on any screen.

Evaluate your websites’ mobile readiness with
mobiReady - Evaluate your websites’ mobile readiness.

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