Update (November 2011): The 2011 winners of the MMA Global Awards are here
Update (November 2010): The 2010 winners of the MMA Global Awards are here
Awards: Mobile Marketing Association (MMA) Global Awards
Founded: 2004.
Deadline for entries: August 27, 2010.
Entry fee: US $250 per entry for MMA Members, US $300 for non-members.
2010 Finalists announced: October 6, 2010, at the Mobile Marketing Forum in London.
2010 Winners announced: November 17, 2010, at the Global Awards Ceremony in Los Angeles.
Advantages: MMA Global Awards are well-respected and draw in a broad range of mobile campaigns from big brands around the globe. Many agencies go to considerable lengths to showcase their best work, often putting together video case studies.
Disadvantages: mobiThinking believes that simple lists of finalists and winners are of limited use as a showcase of mobile excellence, unless they include descriptions, links, videos etc. With the help of the agencies behind these winning campaigns, mobiThinking collected videos and links to case studies, news etc for the winners in 2009. We hope the MMA Awards will do this for us in 2010.
2009 Winners included (brands/agencies): Coca-Cola; ESPN; Puma/Phonevalley; Cadbury/Hyperfactory; Kraft/Mobilera; UPS/TMP Worldwide; TIM/McCann Erickson/Mobext; Adidas/Mobiento; Vodafone/Mobile Dreams Factory; Fanta/Ogilvy Advertising; Trident/F.biz; Carefree/Pontomobi.
Related content:
• Guide to mobile awards: • EMMAs • Smaato Awards • Cannes Lions • Webby Awards • Meffy Awards.
• The mobiThinking guide to mobile agencies – includes in-depth profiles of award-winning agencies: Mobile Dreams Factory, Ogilvy & Mather, Phonevalley, Mobext, Mobilera.
• How to create an award-winning mobile campaign – with top tips from mobile awards judges.
The 2009 MMA Global Awards Winners, by category and region
Best Mobile Display Campaign
North America
- Pizza Hut iPhone App, Pizza Hut; Inc.
Central & Latin America
- Trident Fresh, F.biz
Europe, Africa & Middle East
- LMfootball.mobi, Livemobile (Pty) Ltd
- Adidas: Soccer stars in your pocket, Mobiento
Asia Pacific
- Puma Formula 1, Phonevalley
Global
- The Virtual Zippo Lighter App, Moderati, Inc.
Best Mobile Messaging Campaign:
North America
Central & Latin America
- Carefree Mobile Campaign, Pontomobi Interactive
Europe, Africa & Middle East
- Kraft Foods Turkey/Patos, Mobilera
Asia Pacific
- 42Below: Because We Can, The Hyperfactory
Global
Best Emerging Technology Campaign:
North America
- Pizza Hut iPhone App, Pizza Hut; Inc.
Central & Latin America
- Jeito Chiclets; Jeito Lhama, F.biz
Europe, Africa & Middle East
- Fanta More Play, The Hyperfactory
Asia Pacific
- Cadbury Be The Gorilla, The Hyperfactory
Best Multi-Channel Mobile Campaign
North America
- Rogers/Live Nation – Wireless Box Office, MyThum Interactive
Central & Latin America
- ClubMovistar – Mobile Loyalty Program, Movistar Chile, AndinaTech
Europe, Africa & Middle East
- Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri
Asia Pacific
- Sony Quantum Code, AURA Interactive
Global
- Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company
Best Mobile Social Media Campaign:
North America
- Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media
Europe, Africa & Middle East
- Vodafone: The Fastest on Facebook, Mobile Dreams Factory
Asia Pacific
- Sony Quantum Code, AURA Interactive
Best Cross-Media Integration Campaign
North America
- UPS jobs -Problem Solved, UPS & TMP Worldwide
Central & Latin America
- TIM Father’s Day: Gift Express, TIM, McCann Erickson & Mobext
Europe, Africa & Middle East
- Who Killed Summer 09 (Vodafone Group), OMD Mobile
Asia Pacific
- Go For It, Tribal DDB India
Global
- Ad Council: That’s Not Cool, R/GA
Best Mobile Campaign Overall: (three-way tie)
- TIM Father’s Day: Gift Express, TIM, McCann Erickson & Mobext
- UPS jobs -Problem Solved, UPS & TMP Worldwide
- Who Killed Summer 09 (Vodafone Group), OMD Mobile
MMA Industry Award for Innovation: Creativity
- Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri
MMA Industry Award for Innovation: Reach
MMA Industry Award for Innovation: Social Impact
- Text ALIVE Mobile Donations, Mobile Accord Inc.
MMA Award for Overall Excellence
- Fanta Stealth Sound System, Ogilvy Advertising
MMA Academic award: Individual
- Margherita Pagani, Bocconi University
MMA Academic award: Institution
- Institute for Mobile Media Research Ball State University
Agencies: if you would like to see your video case study featured here, and/or can provide us links to your award-winning mobile campaigns, please contact: editor (at) mobiThinking.com.
Further reading:
Japan, Canada, USA, Germany, UK, India, Australia, Spain, South Africa, Brazil
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