Mobile Marketing Association (MMA) Global Awards 2009: the award-winning mobile campaigns with case studies and videos

Update (November 2011): The 2011 winners of the MMA Global Awards are here
Update (November 2010): The 2010 winners of the MMA Global Awards are here

Awards: Mobile Marketing Association (MMA) Global Awards
Founded: 2004.
Deadline for entries: August 27, 2010.
Entry fee: US $250 per entry for MMA Members, US $300 for non-members.
2010 Finalists announced: October 6, 2010, at the Mobile Marketing Forum in London.
2010 Winners announced: November 17, 2010, at the Global Awards Ceremony in Los Angeles.
Advantages: MMA Global Awards are well-respected and draw in a broad range of mobile campaigns from big brands around the globe. Many agencies go to considerable lengths to showcase their best work, often putting together video case studies.
Disadvantages: mobiThinking believes that simple lists of finalists and winners are of limited use as a showcase of mobile excellence, unless they include descriptions, links, videos etc. With the help of the agencies behind these winning campaigns, mobiThinking collected videos and links to case studies, news etc for the winners in 2009. We hope the MMA Awards will do this for us in 2010.
2009 Winners included (brands/agencies): Coca-Cola; ESPN; Puma/Phonevalley; Cadbury/Hyperfactory; Kraft/Mobilera; UPS/TMP Worldwide; TIM/McCann Erickson/Mobext; Adidas/Mobiento; Vodafone/Mobile Dreams Factory; Fanta/Ogilvy Advertising; Trident/F.biz; Carefree/Pontomobi.

Related content:

• Guide to mobile awards: • EMMAs • Smaato Awards • Cannes Lions • Webby Awards • Meffy Awards.
• The mobiThinking guide to mobile agencies – includes in-depth profiles of award-winning agencies: Mobile Dreams Factory, Ogilvy & Mather, Phonevalley, Mobext, Mobilera.
• How to create an award-winning mobile campaign – with top tips from mobile awards judges.


The 2009 MMA Global Awards Winners, by category and region

Best Mobile Display Campaign

North America

Central & Latin America

Europe, Africa & Middle East

Asia Pacific

Global

Best Mobile Messaging Campaign:

North America

Central & Latin America

Europe, Africa & Middle East

Asia Pacific

Global

Best Emerging Technology Campaign:

North America

Central & Latin America

Europe, Africa & Middle East

Asia Pacific

Best Multi-Channel Mobile Campaign

North America

Central & Latin America

Europe, Africa & Middle East

Asia Pacific

  • Sony Quantum Code, AURA Interactive

Global

  • Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company

Best Mobile Social Media Campaign:

North America

  • Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media

Europe, Africa & Middle East

Asia Pacific

  • Sony Quantum Code, AURA Interactive

Best Cross-Media Integration Campaign

North America

Central & Latin America

Europe, Africa & Middle East

  • Who Killed Summer 09 (Vodafone Group), OMD Mobile

Asia Pacific

  • Go For It, Tribal DDB India

Global

Best Mobile Campaign Overall: (three-way tie)

MMA Industry Award for Innovation: Creativity

MMA Industry Award for Innovation: Reach

MMA Industry Award for Innovation: Social Impact

MMA Award for Overall Excellence

MMA Academic award: Individual

MMA Academic award: Institution


Agencies: if you would like to see your video case study featured here, and/or can provide us links to your award-winning mobile campaigns, please contact: editor (at) mobiThinking.com.


Further reading:

  • mobiThinking guide to mobile industry awards
  • mobiThinking guide to mobile agencies
  • Global mobile stats: all latest quality research on mobile Web and marketing in one place
  • mobiThinking guide to mobile ad networks (2010)
  • The insiders’ guides to mobile Web marketing:
    Japan, Canada, USA, Germany, UK, India, Australia, Spain, South Africa, Brazil
  • Conferences & awards for mobile marketers, with offers
  • mobiThinking’s page of essential links
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