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Google Analytics, bots, and ghost traffic

As we discovered in a 2016 DeviceAtlas Mobile Web Intelligence Report, up to 50% of all website traffic can be attributed to bots, dark traffic, spammy referrals and all sorts of ne’er-do-well actors. Removing these sources from your reporting suite not only gives you a more accurate picture of where genuine traffic is coming from,...

Latest Stats: The truth about ‘peak smartphone’

With many recent reports suggesting that we have reached ‘peak smartphone’, we thought it would be useful to take a look at some hard data to see if the facts line up with the opinion. There is no doubt that a certain fatigue has appeared in coverage of the smartphone market in recent months. Whether...

Physical Web is dead

The Physical Web is dead, long live the physical web

Launched in 2014 Google’s Physical Web project promised much, but seems to have died a quiet death over the last few months. This post takes a look at what the technology promised, and the speed bumps it hit along the way that may ultimately prove to have derailed it. Everything is a tap away Google’s...

Windows Phone: A history

In October 2017 Microsoft announced that Windows Phone would no longer be developed. This was on the cards for some time, due to poor sales and low adoption, and even despite developer incentives, Microsoft failed to gain the level of developer interest needed to bring its ecosystem to critical mass. To mark this sad demise...

Battery clamp

Cryptomining digs deep into our batteries

Many websites have recently started using their visitors’ browsers to mine cryptocurrency. A lot of these are of the shadier persuasion, but there are advocates who claim that website mining is the future of monetization. “Your users run the miner directly in their Browser and mine XMR [Monero cryptocurrency] for you in turn for an...

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