GSMA Global Mobile Awards 2014 – the winners with videos and case studies

Congratulations to the Global Mobile Awards winners.
Where available we have added links, descriptions and embedded video for the winning campaigns. If we do not have the best description, link to your case study, site, app or video, please email details to: editor(at)

Awards: Global Mobile Awards
Founded: 1995.
Organized by: GSMA.
Deadline for entries: November each year.
Entry fee: €450 (US $600) per entry for GSMA Members; €500 ($667) for Non GSMA Members; €200 ($267) for entries in for Social and economic development category.
Number of entries (2014): 680.
Winners announced: February each year, at GSMA’s Mobile World Congress.
Judges: Analysts, journalists, academics and other industry experts, including mobiThinking’s Andy Favell.
Categories in 2014: The Connected Life Awards; Best Mobile Services; Social and Economic Development; Apps of the Year; Best Mobile Handsets and Devices; Best Technology. No winners were announced for Government Mobile Excellence Awards or Outstanding Achievement Award in 2014.
mobiThinking verdict: The Global Mobile Awards have a 19-year pedigree and are well-respected within the mobile business. Where other awards concentrate on particular aspects of mobile – marketing, services, apps, devices, technology or ethical initiatives – the GSMA attempts to cover it all in one set of awards. This gives the Global Mobile Awards a jack-of-all-trades feel and a lack of focus, but provides an interesting overview of everything that is happening in mobile. Some categories you can’t enter, including the best mobile app and device categories, which is a bit unusual. Also in 2013 the Mobile marketing & advertising category disappeared, which makes the GSMA awards less attractive to mobile marketers/agencies.
Most winners are given a short write up and a comment from the judges, which is useful. Disappointingly there are no video case studies (at the time of writing), so mobiThinking has collected these from the winners.
The Awards history section details previous winners, going as far back as 1996, categorized by section (rather than by year), which is clever.
• Previous winners: 2013 Winners.
• Previous winners: 2012 Winners.

mobiThinking guides in this series:
Guide to mobile awardsCannes LionsGlobal Mobile AwardsEMMAsMMA AwardsWSA Awards
For some tips from awards judges see:
How to create an award-winning mobile campaign

The 2014 Global Mobile Awards winners

Category 1: The Connected life awards

• Award: Best mobile health product or service

Winner: Energize the Chain for Econet Wireless Vaccine Project in Zimbabwe.
Summary: Every year vaccine-preventable diseases result in over two million deaths of children under the age of five years, many due to the disruption of the cold chain that renders temperature-sensitive vaccines ineffective. Energize the Chain’s aspiration is to eradicate vaccine-preventable deaths worldwide by preserving and extending the vaccination cold chain to ensure delivery of effective vaccines. In partnership with Econet Wireless in Zimbabwe we have already successfully used the power at mobile phone base stations as the energy source to power vaccine refrigeration units in remote locations that currently lack the energy infrastructure needed to preserve the cold chain.
Judges’ comments: “Simple, extraordinarily clever and truly innovative. Using the power available from mobile base stations to power the vital refrigeration needed to keep vaccines cool is part of the fight to save two million children around the world from vaccine preventable deaths.”
Runners up: • ACE Communications for ACEScreening • mHealth Tanzania PPP for Healthy Pregnancy, Healthy Baby Text Messaging Service in Tanzania • Mobile Alliance for Maternal Action (MAMA) • Telecom Development Company of Afghanistan (Roshan) for Telemedicine.

• Award: Best mobile education or learning product or service

Winner: Enable Mobile Technologies for Magic Pencil.
Summary: Magic Pencil is a tablet-first distance education platform. It empowers first time users and students across remote locations in emerging markets combining available wireless data connectivity with tablets and bringing global content, services and employability opportunities at a fraction of a cost. Be it the empowerment of teachers in South America and Africa or the enhancement of employability skills to students in Western India or bringing global education to emerging markets like Thailand & Indonesia or deploying school curriculum in Hindi in rural India, Magic Pencil is catering to a connected learning environment across geographies.
Judges’ comments: “A unique mobile education service that empowers first time users across remote locations in emerging markets and an excellent example of a native mobile learning solution from the ground up with exciting rich content.
Runners up: • Airtel Africa, The Wikimedia Foundation and Praekelt Foundation for Wikipedia Text • Applied Mobile Labs Private Limited, TATA Teleservices and British Council for English On Mobile • Qualcomm Wireless Reach for WE Learn Project • Samsung Electronics for Samsung Chromebook.

• Award: Best mobile product or service for automotive

Winner: Nuance Communications for Dragon Drive.
Summary: Dragon Drive is Nuance’s connected car platform that was recently updated to combine content and application services with Nuance’s voice, natural language understanding (NLU) and personal assistant capabilities to create a content delivery platform for automakers – and ultimately a safer, smarter connected car experience for consumers. Automakers are empowered with a customizable platform that integrates voice recognition for access to and control of all content and services.
Judges’ comments: “Smartphone meets smart car, this is the future of connected cars and infotainment.”
Runners up: • Delphi Automotive for Delphi Connect • EnGIS Technologies for BringGo • Mahindra Reva & Vodafone for REViveTM • Ericsson for Ericsson Connected Vehicle Cloud (CVC).

• Award: Best NFC/mobile money product or service

Winner: Telenor Pakistan & Tameer Micro Finance Bank for Easypaisa.
Summary: Easypaisa is a joint venture between Telenor Pakistan, and Tameer Micro Finance Bank, one of the largest MFIs operating in Pakistan and the first bank to acquire a branchless banking license issued by the State Bank of Pakistan (the central regulatory bank) in 2008. This initiative is a joint entry between Easypaisa and Benazir Income Support (BISP) Program, a government led program as well as Care International Pakistan, an international NGO.
Judges’ comments: “An outstanding mWallet service that can be used anytime, anywhere on any mobile offering customers more innovative areas of micro finance and savings, with demonstrable evidence of genuine social impact.”
Runners up: • China Mobile for ‘Mobile Wallet’ • Etisalat’s Connected Commerce program for “Flous” • Etisalat for ‘Mobile Cashier’ – mPOS (Mobile Point of Sales) Service • Giesecke & Devrient for Convego System Commerce Money.

• Award: Best Mobile Publishing Product or Service

Winner: Wibbitz for Text-To-Video Technology.
Summary: Wibbitz cleverly re-packages long text content into rich and informative video summaries that can be watched conveniently on mobile screens.The process is 100% automatic and it takes just 10 seconds to convert a text article into a video. Wibbitz enables the production of short video summaries at large scales creating more than 10,000 videos on a daily basis.
The Wibbitz technology makes content much more accessible on devices where reading long text isn’t easy such as mobile, smart TV’s and wearable devices.
Judges’ comments: “A great idea, well executed. The Wibbitz technology can automatically turn long text articles into short video summaries in just a few seconds.”
Runners up: • BBG for Voice of America Organization • Celtra for AdCreator 3 • MotherApp for FamLoop Childrens Book Publishing Suite • Track180 DMI for Track180.

• Award: Best mobile innovation for smart cities

Winner: Accenture & RCS MediaGroup for City1Tap.
Summary: City1Tap is an interactive city guide that aggregates real-time information on city services, news, shopping and entertainment with deals and loyalty programs. Its interface allows users to search for services and alerts them to interesting developments. The app’s hi-end behavioral engine uses a proprietary algorithm to anonymously analyze user’s activities and deliver targeted, personalized content. Future services will include traffic updates, car sharing, city tours and more.
Judges’ comments: “This is a great example of how the Connected City works for people.”
Runners up: • China Mobile for Future City Future Living • Parku for parku parking space sharing • SK Telecom for Smart Location Guide • The New York Metropolitan Transit Authority (MTA) Transit Wireless (TW) for BAIs Transit Wireless.

• Award: Best mobile enabled consumer electronics device

Winner: AT&T & Filip Technologies for FiLIP.
Summary: FiLIP is a wearable locator and voice watch for kids, that keeps parents and kids in touch at the push of a button. Unlike other devices, FiLIP combines GPS, Wi-Fi and cell tower location and cellular voice capability to provide reliable communication – indoors and out. The device is a new breed of wearable device that was designed as a simple way for kids to reach their parents, and for parents to find their children quickly and easily. AT&T is the exclusive wireless network provider for FiLIP in the U.S.
Judges’ comments: “FiLIP affords parents peace of mind with the ability to quickly call and locate their children. This is a really well designed product fulfilling a clear market need and making a complex solution very simple for the user.”
Runners up: • ATT for ATT EverThere • Garmin for Garmin Head-Up Display (HUD) • Mio Global for Mio ALPHA Heart Rate Monitor Sport Watch • Sony Mobile Communications for SmartWatch 2 SW2.

Category 2: Best mobile services

• Award: Best enterprise mobile service

Winner: AirWatch for AirWatch Enterprise Mobility Management, Version 7.0.
Summary: More than 10,000 organizations in 150 countries leverage the AirWatch Enterprise Mobility Management Platform, which includes industry-leading mobile device, email, application, content, laptop and browser management solutions. Organizations can implement these solutions stand-alone for unique bring your own device requirements, in AirWatch Workspace containerized solution or as a comprehensive, highly scalable, enterprise-grade mobility platform. With the largest research and development team in the industry, AirWatch ensures the broadest mobile platform support.
Judges’ comments: “This was a great submission with a strong business case that demonstrates tangible and non-tangible benefits to enterprises – including strong financial results. The cross platform solution is adaptable to an ever-changing environment, which is critical in enterprise mobile deployments”
Runners up: • Appthority • Nuance Communications for Nina Mobile • Truphone • Turkcell Iletisim Hizmetleri for Turkcell Smart Map.

• Award: Best consumer mobile service

Winner: AT&T for AT&T Digital Life.
Summary: AT&T Digital Life is an all-digital home security and automation service that offers on-the-go access to your home from virtually anywhere using your smartphone, tablet or PC. Monitor and manage your home using a downloadable app or access the Digital Life website on your mobile device. Adjust the thermostat, lock/unlock a door or shut off the water main if you’re alerted there’s a leak—and do it all remotely.
Judges’ comments: “This is a clever and comprehensive all-digital home security and automation service that offers on-the-go access to your home from virtually anywhere using your smartphone or tablet. With a simple interface that has driven adoption, the App can be used to remotely adjust the thermostat, lock/unlock a door or shut off the water main from half-a-world away.”
Runners up: • ING Bank Turkey for Online Banking Platform • Samsung Electronics for Samsung WatchON • Sush Mobile for Kiwibank Home Hunter • Vodafone Turkey for Facebook Self-Service.

• Award: Best advertising or marketing on mobile

Winner: Hindustan Unilever Ltd, Lowe and Partners for Kan Khajura Tesan.
Summary: Kan Khajura Tesan is the first fully advertiser funded mobile based entertainment-on-demand initiative in India. The driving force behind this campaign is the fact that a large percentage of the target group for HUL FMCG brands are in media darkness and cannot be reached via traditional media like TV, radio & print. In these rural, semi-rural areas, electricity is limited to only 20 percent of the population, limiting access to TV and radio.
The solution for this was to use a device whose reach was spread far wider than traditional mass media combined- mobile phones.
Judges’ comments: “Kan Khajura Tesan is an innovative and positive way around a media challenge using mobile, this pull push service presses all the right buttons.
Runners up: • Blue Hive London for Ford EcoSport • Ogilvy & Mather Thailand for TrueMoveH • PHD International and Unilever for Dove Sketches Global • SK Telecom for Noot campaign.

• Award: Best network product or solution for serving customers

Winner: GMCR/Globe Prepaid for GoSakto: Create Your Own Promo.
Summary: GoSakto allows customers to create their own promo bundles by making a simple series of choices – which service component/s (voice, SMS, data) they want in their bundle, how much of voice, SMS and data they need, and for how long they want it valid – via an easy-to-use menu on USSD. GoSakto added to the value of USSD by improving its revenue-generating potential, providing the user interface through which customers can create thousands of promo bundles via a step-by-step creation process, guiding them through a decision tree, resulting to one of the many possible resulting promo bundle combinations.
Judges’ comments: “What really impressed the judges about this submission was that it delivers the innovative pricing features to the prepaid market that have previously been confined to the postpaid market – giving many more customers the ability to personalize their services and tailor them to their needs.”
Runners up: • Avea for Location Based Push Notification Service • LG Uplus for U+Box • SpatialBuzz and Telefonica UK for the Trusted Network Programme powered by SpatialBuzz • Turkcell for Turkcell SMS+.

Category 3: Social and economic development

• Award: Best mobile product, initiative or service in emerging markets

Winner: Vodafone Foundation in India, the Self Employed Women’s Association (SEWA) and the Cherie Blair Foundation for Women for RUDI Sandesha Vyavhar (RSV) project.
Summary: RUDI Sandesha Vyavhaar (RSV) is an ERP tool that works on simple mobile feature phones. It allows the Rural Distribution (RUDI) network (an agricultural cooperative operated by a group of rural women in Gujarat) to place orders, track inventory and manage their businesses efficiently, using their mobile phones. The tool was developed jointly by the Self Employed Women’s Association (SEWA), Cherie Blair Foundation for Women, and Vodafone Foundation in India. Since being introduced in January 2013, RSV has eliminated inefficiencies in the RUDI channel, increasing sales by as much as 300 percent for the women and boosting their incomes and livelihoods.
Judges’ comments: “Helping the users to help themselves is often the best method of uplifting rural communities. Using this mobile service has reduced operational inefficiencies in their supply chain and increased efficiencies in the supply chain by 300-400 percent revolutionizing the life of working women using this service.”
Runners up: • Mobile Alliance for Maternal Action (MAMA) • Praekelt Foundation Vodacom, South Africa for Praekelt Foundation Ummeli Platform • Qualcomm Telefonica Vivo Foundation for Fishing with 3G Nets • Range Networks for Empowering Indigenous Communities with Mobile Access.

• Award: Best mobile product or service for women in emerging markets

Winner: Telenor Pakistan & Tameer Micro Finance Bank for Easypaisa.
Summary: See above.
Judges’ comments: “This award recognises the Benazir Income Support (BISP) Program which combines financial inclusion with broader financial literacy and business training, this empowers women and delivers something that many people in the developed world take for granted – the ability to take get paid in a safe way.”
Runners up: • Etisalat for Etisalats mWomen program Weena • Millicom for Tigo Ghana Mobile Money for Market Women Project • Yesteam Solution Private Limited for SHG E Bookkeeping • Vodafone Foundation in India, the Self Employed Women Association and Cherie Blair Foundation for Women for RUDI Sandesha Vyavhar project.

• Award: Best use of mobile in emergency or humanitarian situations

Winner: Smart Communications for Smart’s SafePh: Yolanda Response.
Summary: SafePh is a year-round emergency preparedness and disaster response campaign that aims to raise public awareness and strengthen internal capabilities. The Philippines was already hit by 25 typhoons as of early December. Just a month before Super Typhoon Yolanda, the Philippines was hit by several disasters – two strong typhoons in Luzon (Typhoon Santi and Typhoon Vinta) and a strong earthquake in Bohol Islands. For Super Typhoon Yolanda, mobile services play a crucial role in providing communications as relief and in longer term rehabilitation for the whole Central Philippines.
Judges’ comments: “A response commended on many levels: preparedness, partnerships, and the rolling out of a whole portfolio of services aimed at improving communications access for the affected community in a rapid response fashion.”
Runners up: • Range Networks for Search and Rescue From the Sky • Smart e-Money for help.PH Global Disaster Response Fund Campaign for Super Typhoon Haiyan/Yolanda • Uepaa! Swiss Alpine Technology for the Uepaa! Rescue Application • XPAl Power Inc for SpareOne phone.

• Award: Best mobile product, service or app for accessibility or ease-of-Use

Winner: Turkcell for Turkcell My Dream Partner.
Summary: Population of Turkey is 80 million and 800.000 are visually impaired. Only 5 percent of blind population is educated because it is really difficult for blind people to reach needed information quickly and independently. Turkcell My Dream Partner is an IVR and mobile application service that enables blind people to access information in a fast and independent manner, free of charge. Through the use of speech to text technology it brings services, news, educational materials and navigation systems to blind people as well as enabling them to take notes on these subjects more easily.
Judges’ comments: “This gives visually impaired people independence, and commendably, My Dream Partner is free of charge!”
Runners up: ATT for ATT U-verse Easy Remote App • Bazile and Fuss Free Phones for Their Inclusive Mobile Phone Service • BIG Launcher • Tobii Assistive Technology for Tobii EyeMobile • Turkcell for Turkcell My Dream Partner.

• Award: Green mobile award

Winner: Grameenphone for Climate Change Program.
Summary: The Climate Change Program strives to reduce CO2 emissions, fossil fuel consumption and the environment & climate impact of GP’s operations. The program focuses on six areas- reduce carbon emission, create employee awareness, adopt green practices, create green momentum in society and provide green services for its customers.

Judges’ comments: “This program has set clear targets for the adoption of renewable power sources, including water conservation, and displays commitment to long term pursuit of the project aims.”
Runners up: • eRecyclingCorps • Indus Towers for Indus Towers’ Shut AC Drive: Indoor (ID) to Outdoor (OD) Conversion of Telecom Sites. • TATA Teleservices for Project Optimus • Telefonica for ESCo Free-Cooling Project.

Category 4: Apps of the Year

• Award: Best entertainment app

Winner: Simogo for Device 6.
Summary: DEVICE 6 plays with the conventions of games and literature, entwines story with geography and blends puzzle and novella, to draw players into an intriguing mystery of technology and neuroscience.
Judges’ comments: “Innovative game design with fantastic synthesis that recognizes the physicality of a mobile device.”
Runners up: • Bloom • Candy Crush • Spotify • YouTube.

• Award: Judges Choice – Best overall mobile app

Winner: CityMapper for CityMapper.
Summary: Citymapper is reinventing the everyday urban transport app and making the large complicated city simple and usable. A to B journey planning, real-time departure info on all modes of transport where available, weather, alerts, disruptions and everything you need and may not even realize that you need to manage your life in the city.
Judges’ comments: “The travel app with every possible route, timings and cost. We’d be lost without it.”
Runners up: • Fantastical 2 • SnapChat • Uber • Vine • WeChat.

• Award: Most innovative mobile app

Winner: PointGrab for CamMe.
Summary: CamMe is a gesture-based camera app that changes the way people take pictures, allowing you to take pictures from distance without touching the device. Just raise your hand, close it to activate the camera, CamMe will count 3, 2, 1 and you can pose and smile, a great new selfie will be taken. CamMe is powered by PointGrab, a leader in gesture recognition software solutions offering a natural way of interacting with devices. Over 20 million CE devices are already enabled with hand gesture control powered by PointGrab on world’s top brands including Samsung, TCL, Skyworth, Lenovo, Acer, Fujitsu.
Runners up: • WHO for WHAT • • WHO for WHAT • WHO for WHAT.

• Award: Smartphone app challenge

Winner: Akbank for Akbank Direkt Mobile App.
Summary: “Akbank Direkt Mobile” is formed of iOS, Android and Windows 8 apps which were all developed in-house by Akbank Direkt IT Mobile Team. The apps are built upon a user-oriented design supported with a great level of resource efficiency. Each app is developed according to the platform based design guidelines which allow them to response faster. Network payload is balanced by best use of JSON and GZIP data compression methods which also provides minimum response time of transactions. “Login with Single Password” feature enables users to log in with only one step, a unique banking experience in other words.
Judges’ comments: “This is a really well thought through piece of app design which is both device and network friendly and thus greatly enhances the user’s experience.
Runners up: • EverythingMe • App • Kakao for Kakao Talk • Tempo AI.

Category 5: Best Mobile Handsets & Devices

• Award: Best smartphone

Winner: HTC for HTC One.
Summary: The HTC One packs in a host of acclaimed features. HTC BlinkFeed provides you with the latest news and social content direct to your home screen, a photo gallery that comes to life through HTC Zoe technology, and dual frontal stereo speakers. Its sophisticated design and precision detailing sets it apart from the rest of the smartphones available today. The HTC One combines stunning award-winning design with beautiful, intuitive and simple-to-use software. The processor is powerful, the screen is sharp and the speakers loud, crisp, and clear, thanks to HTC BoomSound.BLAH
Judges’ comments: “The HTC One remained one of the most advanced smartphones throughout 2013. Its great design and excellent user interface continue to provide a differentiated user experience, standing out from the competition.”
Runners up: • Apple iPhone 5S • LG G2 • Nokia Lumia 1020 • Samsung Galaxy Note 3.

• Award: Best low cost smartphone

Winner: Nokia for Nokia Lumia 520.
Summary: The Nokia Lumia 520 is one of Nokia’s most affordable Windows Phone 8 smartphones, delivering experiences normally only found in high-end smartphones.
Judges’ comments: “A smartphone that hasn’t compromised on quality – a trailblazer for Nokia’s low-cost efforts.”
Runners up: • Lenovo A390T • Samsung Galaxy Young • Sony Xperia E • Xiaomi Hongmi.

• Award: Best entry level or feature phone

Winner: Nokia for Nokia 105.
Summary: The Nokia 105 is the ideal device for the first-time phone buyer, featuring a bright color screen with clear menus and essentials like FM radio; multiple alarm clocks; speaking clock; a dust and splash-proof, pillowed key pad; and a flashlight. Its durability and up to 35-day battery life also make it ideal for people seeking a back-up device.
Judges’ comments: “Outstanding value for money, with impressive durability and battery life, this is driving mobile penetration into further markets.”
Runners up: • Nokia 208 • Nokia 515 • Nokia Asha 210 • Nokia Asha 503.

• Award: Most Innovative Device Manufacturer of the Year

Winner: LG.
Judges’ comments: “Impressive across the board with ground-breaking innovation – LG is flexing its technological muscle.”

• Award: Best mobile tablet

Winner: Apple for iPad Air.
Summary: Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad, and with a 43 percent narrower bezel the borders of iPad Air are dramatically thinner. iPad Air’s Retina display makes web pages, text, images and video look incredibly sharp and realistic, and the new power-efficient A7 chip allows the battery to be even smaller, helping reduce the overall volume by 24 percent from the previous generation while doubling its performance and maintaining its up to 10-hour battery life.
Judges’ comments: “The iPad Air packs class-leading performance in an attractive and svelte frame, while its ecosystem has an undisputed advantage in the number of format-optimized apps.”
Runners up: • Amazon Kindle Fire HDX 8.9 • Apple iPad Air • Apple iPad Mini with Retina • Google Nexus 7 • Sony Xperia Tablet Z.

Category 6: Best Mobile Technology

• Award: Best mobile infrastructure

Winner: Nokia Solutions and Networks with Telefonica O2 for iSON Automation for Operations.
Summary: Nokia Solutions and Networks’ iSON automation for operations helps to rapidly resolve network outages and assure operator revenues. By reducing time-consuming manual interventions, operations personnel are freed to engage in more proactive maintenance tasks. This helps to improve network availability and service quality, which in turn increases subscriber satisfaction. Telefonica o2 UK realized the following: a) Automated over 10,000 repetitive manual actions a month; b) 70 percent alarm reduction; c) 40 percent reduction in site visits d) Up to 10 percent savings in energy (estimate); e) Up to 2 million Euro OPEX savings a year.
Judges’ comments: “Removing complexity through clever automation is at the heart of this interesting example of how best to implement SON (self Organising Networks) to help improve the speed and cost of network deployment.”
Runners up: • Avvasi for Avvasi Q-SRV • Cisco for Cisco Quantum™ Virtualized Packet Core • F5 for F5 Traffix Signaling Delivery Controller • Samsung Electronics for Smart CA.

• Award: Best mobile technology breakthrough

Winner: Sensory for TrulyHandsfree 3.0.
Summary: Sensory’s TrulyHandsfree Voice Control 3.0 builds upon the success of our unmatched performance TrulyHandsfree voice trigger, adding multiple phrase recognition that responds to dozens of keywords, user-defined triggers/passphrases with biometric speaker verification and identification, “trigger-to-search” capability for a query to immediately follow a trigger, and ultra low-power “deeply embedded” implementations enabling true “always-listening” devices. Sensory’s TrulyHandsfree 3.0 is widely deployed in over 40 industry leading mobile handsets and tablets such as Samsung’s Galaxy S4, Note 3, and LG’s G2 as well as in mobile-targeted DSP cores and chips from leading providers. Hundreds of million devices have shipped with Sensory’s TrulyHandsfree.
Judges’ comments: “A big advance for the wearables market, this offers many benefits for consumers, increasing uptake and usage of many mobile apps, driving revenue for operators and content providers.”
Runners up: • Ethertronics for EtherChip 2.0 • Fastback Networks for Fastback Networks Intelligent Backhaul Radio (IBR) • KT Corporation for olleh TV Now • SpiderCloud Wireless for SpiderCloud Wireless Dual-Band 3G/LTE Radio Node (310).

• Award: Best cloud-based technology for mobile

Winner: Xively for Xively Cloud Services.
Summary: Xively helps organizations simplify and secure the connection of mobile applications with devices, creating connected experiences that revolutionize how we understand, discover and interact with our environment. Through powerful analytics, data from these objects create insights that optimize the business while driving new revenue opportunities.
Judges’ comments: “This is a great example of a public cloud platform purpose-built for developing and managing commercial products and solutions on the Internet of Things. It helps create connected experiences that transform how we understand, discover and interact with our environment.”
Runners up: • Airwatch for AirWatch Cloud-Based Enterprise Mobility Management • Conduit for Conduit Mobile • Devicescape for Devicescape Service Platform • Fiberlink, an IBM Company for MaaS360.

• Award: Best mobile identity, safeguard & security products/solutions

Winner: SecureAuth for Two Factor Access Control for the Mobile Enterprise.
Summary: SecureAuth IdP cost-effectively combines single-sign-on, native multi-factor authentication and device fingerprinting in one platform for cloud and web applications. This groundbreaking unified approach to identity workflow is a radical departure from deploying separate products– an approach that simply doesn’t work for the cloud. SecureAuth enables a simple process for establishing the same level of security and control set up for on-premise applications to cloud and mobile applications—and uses already-established Active Directory or other directory roles and permissions. SecureAuth makes multi-product deployments obsolete while minimizing risk, increasing productivity, and reducing management costs.
Judges’ comments: “An excellent, successful approach to enterprise user authentication, and a solution to problems that enterprises are desperate to solve.”
Runners up: • Cloudpath Networks for XpressConnect Enrollment System • McAfee for McAfee LiveSafe • Nuance Communications for Voice Biometrics • SecureAuth IdP 2 Factor Access Control for the Mobile Enterprise • Xooloo for Xooloo App Kids.

• Award: Best solution for growing smaller or independent networks

Winner: Reach-U for Demograft.
Summary: Demograft converts mostly unexploited subscribers’ passive location data into a valuable asset. What operators will get is actionable analytics for their most typical business priorities: a) investing into mobile broadband profitably in the context of inflated customer expectations and stiff competition; b) targeting promotions precisely to maximize advertising return, especially of mobile broadband. With Demograft mobile operators add up to 3 EUR per subscriber to the operator’s ARPU and EBITDA – the equivalent of 11 percent of its annual network investments and marketing budget.
Judges’ comments: “Compelling argument and good use cases. Notable example of big data used to provide quick, targeted, actionable insight for operators in smaller markets.”
Runners up: • BroadForward BFX Interface Gateway for Teleena services agility • KT Corporation for Smart small cell solutions • Metaswitch Networks for Project Clearwater • Multivision for METRIC.

• Award: WHAT

Winner: SK Telecom for Commercial LTE-Advanced Network and KT Corporation for Wideband LTE-A Commercial Service.
Judges’ comments: “The judges could not separate these two powerful entries. SK Telecom have been solving difficult problems melding 1800 and 800 bands with carrier aggregation to provide LTE-A and KT Corporation have driving early innovation with stand-out LTE-A small cell deployment.”
Runners up: • Huawei for SingleRAN LTE Enhancement Suite • Telstra 4G • VIVA Kuwait for 4G LTE Internet.

• Award: Outstanding Overall Mobile Technology – The CTO’s choice

Winner: SK Telecom for Commercial LTE-Advanced Network and KT Corporation for Wideband LTE-A Commercial Service.
Summary: SK Telecom launched the nation’s first LTE in July 2011 and the first LTE-Advanced network through smartphones in June 2013. Currently, it offers 150Mbps Wideband LTE using 20MHz bandwidth(1.8GHz band), while providing 150Mbps LTE-Advanced through “10MHz(800MHz)+10MHz(1.8GHz)” Carrier Aggregation(CA). As of 2013-end, SK Telecom’s LTE and LTE-Advanced subscribers take up over 50 percent of its total mobile subscriber base. Moreover, it was the world’s first to demonstrate 225Mbps LTE-Advanced CA in November 2013, then 300Mbps LTE-Advanced via tri-band in January 2014, and then at MWC 2014, it demonstrated 450Mbps LTE-Advanced tri-band CA.
KT’s Wideband LTE-A is a total commercial LTE solution that consists of systems and services based on wideband technology. Those are wideband LTE with 20MHz bandwidth (commercialized in Sep 2013), LTE-A with Carrier aggregation (commercialized in Aug 2013), Wideband LTE Home femto cells (commercialized in Nov 2013), LTE Public femto cells (commercialized in Dec 2012), and eMBMS services (pilot for commercialization in Nov 2013).
Judges’ comments: “The judges recognized that these two operators have set the global standard for LTE-A services and user adoption and shown the rest of the world what amazing results can be achieved in the market place, placing Korea firmly at the head of world mobile high speed mobile data innovation.”

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