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AMP: thoughts on a 2 billion page project

At Google IO this year it was announced that there are now over 2B AMP pages live on the web, and counting. This is massive for a project that opened to the public only last year. When you look at the number of domains, around 900K, it’s not quite as impressive. Many of the 2B...

Mobile web performance on news websites too slow for many

We’ve written extensively on mobiForge on how web performance on mobile devices really makes a huge difference to your visitors and your business. We’ve also highlighted that the fast metropolitan WiFi speeds enjoyed in the offices of many content creators simply aren’t reflected in the real world where the vagaries of the network and the...

13 statistics showing the importance of mobile web performance in 2017

With the increasing popularity of AMP, web performance on mobile has become a mainstream issue discussed even by non-tech media. If you’re looking to better understand the problem, here is a ready-made list of 13 recent statistics related to web performance on mobile. As mobiForge’s Ronan Cremin recently put it, today the world of mobile...

WAP to the future

Mobile web: back to the future

In the early days of the mobile web, way back in the late late nineties and early noughties, there was only one technique available to publish web pages to mobile devices: bespoke mobile content. There was simply no way that desktop-focused content could be made to work unaltered on the mobile devices of the time, which...

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Adaptive web design dominates in the web’s top brands

Five years ago we ran an analysis of how the web’s top brands delivered web content to mobile. We found that 82% of the Alexa 100 used Adaptive Web Design (AWD, or server-side adaptation) in their websites to cater to different device classes. Since we ran this analysis RWD has become decidedly mainstream, an indispensable...

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