News & Comment

A standards-based AMP is fulfilling its goals

Significant steps are being taken by the AMP team to address the main criticisms that are repeatedly cast at the project. Plans are in place, or at least forming, to allow non-AMP technologies to enjoy the same search results page benefits as AMP pages. Is it too good to be true? Let’s take a look...

bot-traffic

Google Analytics, bots, and ghost traffic

As we discovered in a 2016 DeviceAtlas Mobile Web Intelligence Report, up to 50% of all website traffic can be attributed to bots, dark traffic, spammy referrals and all sorts of ne’er-do-well actors. Removing these sources from your reporting suite not only gives you a more accurate picture of where genuine traffic is coming from,...

Latest Stats: The truth about ‘peak smartphone’

With many recent reports suggesting that we have reached ‘peak smartphone’, we thought it would be useful to take a look at some hard data to see if the facts line up with the opinion. There is no doubt that a certain fatigue has appeared in coverage of the smartphone market in recent months. Whether...

Safari and PWAs: Reaching critical mass

PWAs are here, or are arriving very soon, depending on which web browser you use. This isn’t really news if you’ve been following along with the PWA story. However, with WebKit’s implementation of Service Workers and Web App Manifest, one major lingering question over the future of PWAs has been answered: Will PWAs ever come...

Physical Web is dead

The Physical Web is dead, long live the physical web

Launched in 2014 Google’s Physical Web project promised much, but seems to have died a quiet death over the last few months. This post takes a look at what the technology promised, and the speed bumps it hit along the way that may ultimately prove to have derailed it. Everything is a tap away Google’s...

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