What makes EMEA the worlds most exciting mobile market? Interview with Paul Berney, managing director, MMA EMEA
October 3, 2011, by mobiThinking
In the third in a series of Q&As with the Mobile Marketing Association regional bosses, mobiThinking catches up with the MMA’s EMEA managing director and chief marketing officer Paul Berney. • Also get the Asia Pacific perspective from Rohit Dadwal, MD Asia Pacific, MMA... Read More
Video: How mobile Web should fit into your digital strategy – ILICCO ELIA, head of mobile, LBi talks to mobiThinking
October 3, 2011, by mobiThinking
In July 2011, Ilicco Elia, was appointed head of mobile at LBi. Formerly the global head of mobile Thomson Reuters, Elia, is the first person to hold this position at LBi. With 1,800 digital specialists in 16 countries, LBi claims to be the world’s biggest independent digital agency network... Read More
Video: Autotrader, lessons from a decade on the mobile Web. Amy Gale, Autotrader Mobile, talks to mobiThinking.
October 3, 2011, by mobiThinking
Autotrader is a publication for buying and selling used cars and motorbikes, originating in the UK. It has had a mobile Website since the early 2000s, but has seen tremendous growth since 2008 particularly. Autotrader Mobile becomes more popular every month, with 1.4 million unique users in August 2011, which breaks down to 60 percent via Autotrader.mobi and 40 percent via mobile apps. At any point there will be 350,000 cars and bikes for sale on Autotrader mobile... Read More
Video: Five top tips for a great mobile Website. Phillip Clement, Bemoko talks to mobiThinking
October 3, 2011, by mobiThinking
In this video Phillip Clement, sales and marketing director at UK-based mobile Web specialists Bemoko, gives his best practice tips for building a lean, mean and relevant mobile site: 0:05 Think real world 0:32 Optimize the site for all devices 1:00 Build your content for mobile 2:02 Make the content logical for mobile 2:54 Remember – mobile is different... Read More
Video: Why HTML5 changes everything. Dimitrios Kontarinis, VP of innovation, Velti talks to mobiThinking
October 3, 2011, by mobiThinking
In this interview Dimitrios Kontarinis, vice president of innovation, at Velti answers the following questions: 0:08 What impact will HTML5 have on mobile? 1:05 Is HTML5 the ‘golden bullet’ for delivering a web-like experience? 2:05 What about people with older handsets that don’t support HTML5? 3:02 Does HTML5 make detecting the visitor’s access device more or less important?... Read More
Video: Mobiles role in the advertising world. Russ Lidstone, Euro RSCG chats to mobiThinking
October 3, 2011, by mobiThinking
As chief executive officer of Euro RSCG London, Russ Lidstone is well positioned to give us the advertising world’s perspective on mobile. Euro RSCG is one of the largest marketing agency networks in the world with 233 offices in 75 countries. Russ Lidstone, CEO, Euro RSCG London answers the following questions in this interview:... Read More
Video: DeviceAtlas powers device detection on the Adfonic mobile ad network. Wes Biggs, Adfonic, and Eileen O’Sullivan, dotMobi
October 3, 2011, by mobiThinking
Adfonic uses dotMobi’s DeviceAtlas to detect what device each and every customer is using on its mobile ad network. This enables Adfonic to target relevant ads to thousands of different handsets each second. In this interview, Wes Biggs, co-founder and CTO, Adfonic and Eileen O'Sullivan, CFO and COO, dotMobi answer the following questions: 0.55 What’s happening in mobile advertising in Europe?... Read More
