The insider’s guide to mobile social networking: the 10 Ps
March 5, 2010, by mobiThinking
The 10 Ps of mobile social networking: popularity; planning; personal; proposition; permanence; participation; personalization; proliferation; passion and performance... Read More
Why are many great mobile Olympics sites not found by mobile search engines? Join our experiment.
February 23, 2010, by mobiThinking
The Olympic mobile search experiment UPDATE: 25 February, 2010 mobiThinking is recruiting a small number of volunteers around the world to take part in a small case study. We invite you to conduct a search on the leading mobile search engines where you are: e.g. Yahoo; Google; AOL; Bing; Ask; Taptu. Use the terms Winter + Olympics + mobile and document how many of the best local/international mobile Olympic sites come up in the search results. This will give an interesting insight into the effectiveness of mobile search engines, publisher mobile search optimization and the difference that location makes. All helpers will be credited and will have the opportunity to share conclusions and possible remedies. For further details and to volunteer, please email editor (at) mobiThinking.com... Read More
Vancouver Winter Olympics – mobile is a winner
February 19, 2010, by mobiThinking
UPDATED: 02 March, 2010 Mobile is a Winter Olympics winner for US broadcaster NBC. The stats show it received more mobile visits by the opening ceremony than for the entire 2006 Winter Games and after 17 days had attracted more than 2.5 times the mobile visits at the 2008 Summer Olympics... Read More
The insiders guide to mobile Web marketing in Canada
February 14, 2010, by mobiThinking
Get the low down on mobile in Canada, the world's second largest country (by geography). Join the world's top wireless guru, Laura Marriott as she draws together all the latest stats, the top mobile sites and all the brands, agencies and publishers that are leading mobile innovation with the help of her fellow Canadian experts... Read More
dotMobi company acquired by Afilias
February 11, 2010, by VanceMan
You may have heard – or seen the press release http://www.afilias.info/mobi+acquisition – that dotMobi has been acquired by Afilias... Read More
Mobile Social Media Europe; March 15 2010; London, UK: 25 percent off for mobiThinking readers
February 11, 2010, by mobiThinking
Tackling topics from brand engagement to mobile analytics and billing, this one-day conference drafts in experts from the world of social media, mobile publishing and network operators. Want to know more about social networking?... Read More
My mobile Valentine – the sites and campaigns of 2010’s festival of love
February 10, 2010, by mobiThinking
Update 12 February, 2010: Valentine's details from Flirtomatic Anyone wondering about the marketing impact of Valentine's should take a look at mobile/online social network Flirtomatic which saw sales of virtual gifts jump 100 percent in the first nine days of February. Flirtomatic sells 1 million virtual gifts annually, peaking around Valentines Christmas and New Year, when it introduces new content for flirts to send to their friends. Flirtomatic is running Valentine's promotions with AT&T and Metro PCS in the US and all main UK network operators. It is also running a special Valentine's ad campaign with O2. Each O2 user signing up for a free pay-as-you-go SIM card is rewarded with FlirtPoints and a secret Valentine's Day gift (not O2 branded), which they can send on to whoever they like (not just Flirtomatic users)... Read More
When top creative agencies tell clients to skill-up in mobile, brands will react, but where will they find the skills?
February 4, 2010, by mobiThinking
You know change is afoot when the movers and shakers from the most respected advertising and marketing agencies are preaching mobile... Read More
Five-minute interview: Tom Eslinger, digital creative director, Saatchi & Saatchi Worldwide
February 3, 2010, by mobiThinking
Tom Eslinger is responsible for growing the creative side of the Saatchi & Saatchi Worldwide digital business, bringing in new talent, building new capabilities and forging global alliances with best-in-breed creative partners... Read More
Location in iPhone Web Apps
January 26, 2010, by weimenglee
One of the key limitations of developing Web applications for iPhone is that you are not allowed to access the hardware on the device via the Web browser. For example, you cannot access the camera on the iPhone; neither can you access the accelerometer. This seriously limits the kinds of applications you can develop on the iPhone. One notable exception, however, is the support for tracking the location of devices, through a combination of GPS, Wi-Fi, and cellular triangulation... Read More
