Your most frequent visitors don’t benefit from your AMP pages
The mobile video revolution: are you ready?
Mike Wehrs: the mobiThinking interview
July 2, 2009, by mobiThinking
With more than 700 members in 40 countries, the Mobile Marketing Association (MMA) has ridden the wave of enthusiasm for all things mobile. Now as the world economy teeters on the brink of global depression, the business now looks to the president and CEO – new to the job this year – to keep mobile marketing on every brand’s agenda... Read More
Convergence still ‘coming soon’ for mobile web platforms
July 2, 2009, by Ronan_Mandel
So honestly, when I went into writing the last couple of postings about widget platforms I did not know about the webinars that had been scheduled by the folks at FierceWireless or AT&T about browsing platforms, but it's comforting to know that I'm not the only one trying to get my head around exactly what is and what isn't possible (and where things are headed) in the browser container and beyond... Read More
Understanding User Interface in Android – Part 1: Layouts
July 1, 2009, by weimenglee
So far in my previous few articles on Android I have focused on showing you how to get things done in Android without really spending too much time discussing the visual aspect of Android application development - User Interface design. In this article, and the next, I will walk you through the various elements that make up the UI of an Android application. In this first part of the article, I will discuss the various layouts available in Android to position the various widgets on your screen... Read More
User-Agent Switcher for Safari 4
June 30, 2009, by atrasatti
The User Agent Switcher plug-in for Firefox has been a GREAT add-on and we all love it. 1 year and 27 weeks ago Ronan wrote a really simple, but useful configuration file for it that is available here on mobiForge (if you use Firefox it's a MUST: [url=http://www.mobiforge.com/developing/blog/user-agent-switcher-config-file]User Agent Switcher config file[/url])... Read More
How will savvy brands use mobile marketing to take advantage of the FIFA World Cup?
June 24, 2009, by mobiThinking
Update July 10: Thanks to all who contributed. Please see: The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup Did any brand miss IBM’s PR coup with the augmented reality (AR) guide to Wimbledon 2009? With IBM’s name splashed across both mainstream and technical media worldwide, brand managers will be keen to hear how mobile can help them score at the FIFA World Cup in South Africa next year... Read More
Mobile Web App Development with ASP.NET and HAWHAW
June 23, 2009, by H2f
Development of mobile applications is often highly dependent on the target platform. If plain old XHTML markup is written from scratch then it is rather easy to switch between platform and technologies. But if the development process has been accelerated and made comfortable by the use of tools and middleware, it soon becomes difficult or impossible to switch environments e.g. from a LAMP environment to ASP.NET or vice versa... Read More
The insiders guide to mobile Web marketing in South Africa
June 22, 2009, by mobiThinking
In June 2010 South Africa hosts the FIFA World Cup, which is a huge opportunity for mobile marketers (see this guide). Mobile Web is the ideal way to deliver information on tickets, destinations, what’s on etc; branded content and marketing-led competitions; as well as, obviously, sports news... Read More
Are Widgets ready for me?
June 18, 2009, by Ronan_Mandel
OK, so getting back to the widget reality here. I'd like to take a look at what the platforms are, what your options are and if it's really even worth it to go there. I know that last time I got a bit distracted with the whole 'sprite' thing, but I promise to stay on track here... Read More
Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers
June 18, 2009, by mobiThinking
Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited... Read More
Bring your mobile campaign to life, virtually: the insiders guide to augmented reality
June 17, 2009, by mobiThinking
If you want to inject real wow factor into your mobile campaigns, you want augmented reality (AR). The customer points a camera phone at a barcode image on a billboard or magazine, and they see a 3D image – of your new product, perhaps – appear on the screen, while the real world remains in the background... Read More
