Will Chinese device manufacturers usher in global smartphone era?
July 30, 2014, by Martin Clancy
New figures from industry analyst IDC show huge growth from Chinese handset manufacturers. According to IDC's report, better build quality and cheaper price points will hasten the decline of the feature phone market and usher in a global era of smartphone ownership... Read More
Geo-sorting: Using Device Geolocation to Sort by Distance
July 22, 2014, by Ruadhán O'Donoghue
In this article we take a look at how location information can be used to sort a list of items on a webpage. This might be useful for local search results; for example 'Restaurants near me' type searches, or for sorting a predefined list of locations such as a company's office locations in order of distance from the user... Read More
Mobile has the ability to take big brands from mass marketing to mass personalization: Matt Biespiel, McDonalds, Q&A
July 18, 2014, by mobiThinking
McDonald’s is the world’s largest fast-food restaurant chain and one of the biggest advertisers on the planet with global and local campaigns spanning all imaginable media channels. Its digital and mobile campaigns often win acclaim (see this round-up of digital/mobile excellence here from Econsultancy). It has numerous mobile sites e.g... Read More
What do brands need from mobile and what sort of agency is best to deliver this for them?
July 8, 2014, by mobiThinking
“Very few companies are spending enough in mobile – perhaps one in 10 are spending enough. They need to be rethinking their products and services using the mobile channel, building apps and sites and then spend money promoting them so consumers will use them. But first, they need to make the mobile experience better,” – Mark Read, CEO, WPP Digital... Read More
Getting Started with Pebble Development
July 2, 2014, by weimenglee
Pebble is a smartwatch developed by Pebble Technology Corporation. It is one of the most successful Kickstarter projects to-date and has received significant successes with consumers. The Pebble watch itself comes with a black-and-white e-paper display, and includes several sensors such as magnetometer, ambient light sensor, and an accelerometer... Read More
The Cannes Mobile Lions winners 2014 – winners and shortlist by category: with videos from Silver and Bronze winners
June 23, 2014, by mobiThinking
• Part 1: Grand Prix and Gold winners – descriptions and video case studies from Cannes Mobile Lions and mobile winners in other categories (13 video case studies). • Part 2: Mobile Lions winners and shortlist by category (this page) – including video case studies from Silver and Bronze Lions winners, both Mobile Lions and other categories (21 video case studies)... Read More
The Cannes Mobile Lions winners 2014: the award-winning mobile campaigns with case studies and videos
June 20, 2014, by mobiThinking
Awards: Cannes Lions International Festival of Creativity Founded: 1954; Mobile Lions launched 2012. Deadline for entries: March. Entry fee (for Mobile Lions): €399 (US $528.65) for international entries €478.80 (US $634.37) for UK entries. Number of entries: 1,061. Winners announced: June. Prize: (much coveted) Lion trophy... Read More
Ad targeting in a multi-screen world
June 20, 2014, by Ruadhán O'Donoghue
The latest whitepaper to be published by dotMobi takes an in-depth look at some of the technologies and issues involved in implementing real-time ad exchange networks in a multi-device environment. It takes us on a journey through the mobile ad service chain, highlighting where device-diversity and detection can be leveraged to get the most out of ad targeting in a multi-screen world... Read More
Why increasing device fragmentation is having a positive impact on mobile ad targeting
June 20, 2014, by mobiThinking
Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. IHS (February 2014) predicts there will be 6 billion new connected devices sold in 2014... Read More
Offline Book – is it a mobile ad or a mobile utility? DDBs clever Web-based campaign wins Gold Mobile Lion at Cannes
June 18, 2014, by mobiThinking
When a mobile device goes offline, e.g. when a train enters a tunnel, instead of receiving an blank offline page, visitors to participating Websites were shown an extract from relevant books from publisher Math Paper Press. The campaign wanted to remind people that books didn’t go offline, like mobile devices. The technology uses a mobile Web app that mobile publishers could download and add to their site... Read More
