13 Statistics Showing The Importance of Mobile Web Performance
Why HTML5 is killing Flash: it’s the devices, people!
The rise of mobile banking and security concerns in the US [Infographic]
September 17, 2012, by mobiThinking
The Infographic from CreditScore.Net charts US consumer attitude to mobile banking. The stats are mostly from a Survey of Consumer Research Section of the Federal Reserve of around 2,000 consumers earlier this year (you should read this research)... Read More
Why mobile Web accessibility matters – best practices to make your mobile site accessible
September 13, 2012, by admin
“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” Tim Berners-Lee, W3C Director and inventor of the World Wide Web. This mantra is as true for the mobile Web as it is for the desktop Web. Over a billion people worldwide live with some kind of disability, and 285 million have visual impairments (39 million are blind and 246 have low vision), according to World Health Organization (WHO). Given these numbers, what excuses are there for bad design practices that shut users out who are visually impaired and/or rely on assistive technologies?... Read More
Five-minute interview: Kerstin Trikalitis, Out There Media; MMA
September 12, 2012, by mobiThinking
In June 2012, Kerstin Trikalitis was appointed chairperson of the MMA EMEA board. She is the CEO of specialist mobile advertising agency Out There Media. The company boasts that its opt-in mobile advertising platform reaches 500 million mobile customers, via SMS and mobile Web, through partnerships with 40 mobile operators... Read More
Lessons from the London 2012 Olympics/Paralympics – shouldnt mobile sites be as accessible as PC sites?
September 10, 2012, by mobiThinking
The phenomenal success of the London 2012 Paralympics (with 2.7 million tickets sold and watched by over 4 billion people on TV worldwide) has done much to raise disability awareness in the public consciousness... Read More
What does JavaScript bring to the mobile HTML5 and CSS3 party?
September 7, 2012, by OrenFarhi
JavaScript brings the mobile Web to life. It brings interactivity to HTML5 and CSS3 mobile Web apps. This Q&A with Oren Farhi, front-end architect and JavaScript expert, explores what JavaScript does for mobile sites/apps and when, where, how and why it should be used … and when it shouldn’t... Read More
One in four smartphones shipped in 2012 will be sold in China
August 30, 2012, by mobiThinking
China will account for 26.5 percent of all smartphone shipments in 2012, according to IDC. The former top smartphone market, the United States, will account for 17.8 percent. The analyst group believes the Chinese market is being driven by sub-US$200 Android devices and expects prices to fall below $100 as competition, particularly from domestic vendors, intensifies... Read More
Five-minute interview: Scott Seaborn, XS2
August 29, 2012, by mobiThinking
Scott Seaborn recently joined Netherlands-based XS2 as executive creative director (ECD), from Ogilvy Group, where he created the mobile division that was responsible for acclaimed mobile campaigns such as Fanta Stealth Sound System and the IBM Wimbledon ‘Seer’ application. (Find out more in this Ogilvy profile). Incidentally, both campaigns were produced in partnership with XS2... Read More
A Day in the life of a US mobile commerce user: stats on who, what, when, where of m-commerce
August 29, 2012, by mobiThinking
The following slideshow from On Device Research shares some interesting insights into the mobile commerce behavior of US mobile consumers, from some research undertaken for the Interactive Advertising Bureau (IAB) earlier this summer. Although quite a small survey group of 260, the research is more in-depth than most and focuses just on mobile phone users (ignoring tablets). Plus On Device’s surveys are conducted via the mobile Web, which, to mobiThinking’s mind, makes the research all the more relevant... Read More
Eight top tips for running a click-to-call campaign
August 7, 2012, by mobiThinking
Making phone calls on mobile devices is what people do – that’s why it is a natural action for people to make a call following a mobile search or clicking on a search-based advertisement. According to mobile ad network xAd (Q4, 2011), 52 percent of people who click on search ads go on to call the advertiser. Meanwhile Google reports that mobile users are 6-8 percent more likely to click on an ad that contains a phone number... Read More
London 2012: mobile visitor numbers to Olympics sites/apps in US, UK and Canada are massive
August 6, 2012, by mobiThinking
Mobile is playing a huge role in the way Olympics fans catch up on the latest news from London 2012, according to analysis of the stats by the official national broadcasters. Data does not include the weekend 4/5 August, when the athletics opened for business. • BBC: mobile is 41 percent of Web activity... Read More
