13 Statistics Showing The Importance of Mobile Web Performance
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Mobile Marketing Association (MMA) Global Awards 2009: the award-winning mobile campaigns with case studies and videos
November 22, 2009, by mobiThinking
Update (November 2011): The 2011 winners of the MMA Global Awards are here Update (November 2010): The 2010 winners of the MMA Global Awards are here Awards: Mobile Marketing Association (MMA) Global Awards Founded: 2004. Deadline for entries: August 27, 2010... Read More
M-Football conference; January 21 2010, London, UK: special offer for mobiThinking readers
November 20, 2009, by mobiThinking
Update (10-02-10): The slide presentations from this event are available here. M-Football is a one-day conference that brings together international stakeholders in order to exploit successfully the enormous mobile opportunities presented by the FIFA Soccer World Cup next year. As a new medium, mobile marketing demands new rules of engagement, requiring cross-pollination of new and existing players in the marketing space... Read More
Interactive Local Media 2009 (ILM:09); Dec 9 – 11 2009, Los Angeles, USA: special offer for mobiThinking readers
November 20, 2009, by mobiThinking
The highlight of Interactive Local Media 2009 (ILM:09) for mT readers will be the Mobile Local Media SuperForum on Day 2. BIA/Kelsey Group is offering you a US$200 discount on the regular price. Mobile Local Media is BIA/Kelsey’s fastest growing advisory services program, and for good reason. In recent research BIA/Kelsey found that consumer are much more likely to search for local products and services on their mobiles than non-local ones: Among consumers using mobile devices: 18.5 percent searched the Internet for local products or services... Read More
How to create an award-winning mobile campaign
November 19, 2009, by mobiThinking
When it comes to industry awards mobile marketers are spoilt for choice: MMA Global Awards, Cannes Lions, Webbies, Meffys, GSMA, EMMAs, Smaato (see the mobiThinking guide to mobile industry awards for full details on each). So we asked the experts for their opinions on the DNA of successful and award-winning campaigns. So why should you want to win an award?... Read More
MMA Global Awards: the winners, with links to the best mobile campaigns in the business
November 18, 2009, by mobiThinking
UPDATE: 20 July, 2010 This page has been moved here, where it has been updated with lots of videos and even more links. Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile... Read More
The quest for more accessible Public Services
November 18, 2009, by mobiThinking
One cannot underestimate the key role that the mobile Web is increasingly playing for businesses worldwide as they look for better channels to engage customers, provide services more efficiently and grow business... Read More
Google buys AdMob – putting it in context and asking the experts
November 10, 2009, by mobiThinking
Google, we salute you: the mobile Internet/marketing fraternity is jubilant. The world’s biggest search-engine company has put its money (or shares) where its mouth is, paying US$750 million for mobile advertising network AdMob... Read More
Conferences and awards for mobile marketers diaries – Winter 2009 (including offers)
November 4, 2009, by mobiThinking
From Los Angeles to London, this is mobiThinking’s pick of mobile conferences and award ceremonies from around the world... Read More
The insiders guide to mobile Web marketing in the UK
November 4, 2009, by mobiThinking
Last updated: 12-02-10 to include most popular mobile destinations from GSMA/ComScore... Read More
Understanding User Interface in Android – Part 4: Even More Views
October 29, 2009, by weimenglee
In this final installation of the Android Views series of articles, we shall continue our exploration of another category of views - Menu views, and some additional cool views. The views discussed include: Context Menu Options Menu AnalogClock DigitalClock WebView... Read More
