Research & Analysis

Why Japan is the king of mobile: the stats and facts

Japan has much higher mobile Internet penetration than the US or Europe. This high usage of the mobile Internet (and mobile data generally) means mobile advertising/marketing is considerably more advanced than elsewhere. • There are good reasons why Japan is king of mobile – and it's not just a cultural thing – and the mobile ecosystem in other countries would benefit greatly if these were emulated. • The Japanese operators take much of the credit for fostering this environment (operators elsewhere, please check you are following their lead)...

Mobile social networking – the statistics are compelling

Here are some fascinating facts and figures on mobile social networks. In summary: • Mobile users spend more time (lots more) on social networking sites than PC users. • In the US, Facebook and MySpace are top 10 mobile destinations (in terms of audience). AOL is also in the top 10, which includes Bebo. • Facebook is the number one mobile destination in the UK (in terms of audience). When you consider time spent accessing the Web via a mobile in the UK, Flirtomatic and AOL/Bebo are also in the top 10...

The Beauty of Mobile Device Data

Recently at dotMobi we have been investigating how to make our DeviceAtlas device detection even better, while at the same time trying to keep the size of the distributable database as compact as possible. As some of you may know, DeviceAtlas uses a tree of data stored in a very compact JSON file to distribute our device data knowledge. The actual format of this JSON file is a Patricia tree organised around the user-agent strings of the devices that we have data about...

Mobile Web: latest facts and stats forecast a rosy outlook

Please find the new and improved Big compendium of mobile statistics here: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Please change your bookmark. Sorry for any inconvenience...

PHP & Apache: the Tools of the Mobile Web

We recently ran a survey on mobiForge with a view to getting a better understanding of the tools and work habits of mobile web developers using our services. A number of you had expressed an interest in seeing the outcome of the survey, so we've compiled the results and created some graphs for your viewing pleasure...

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