HTML5 for the Mobile Web – Part I: Introduction

There has been much interest lately around HTML5 and its readiness for production environments and whether HTML5 apps should be used over native apps. This has been due, in large part, to the high-profile defections of tech behemoths such as Facebook and LinkedIn away from HTML5 to native apps for their core mobile services...

65 percent of US smartphone shoppers prefer to use mobile Web to mobile apps for shopping. Is that shocking? It shouldnt be.

A recent survey by Google of 1,500 smartphone shoppers (i.e. smartphone users who used their devices for shopping purposes) in the US, found the majority preferred to use mobile Web above mobile apps when researching products and prices in-store...

Facebook Home, Google and Android: who wins and who loses?

After the [url=http://mobiforge.com/news-comment/overview-facebook-home-and-how-install-android]Overview of Facebook Home and how to install it on Android[/url], it's time to have a look at Facebook Home from a business and developer perspective. From a strategic point of view, [b]Facebook Home[/b] certainly [b]has the potential[/b] to capture Android users, divert them away from Google’s services and draw them closer to the Facebook platform. So it is certainly a threat to Google in that it reduces Android’s flexibility, and therefore the strength of Google’s position...

The mobiThinking guide to mobile advertising networks 2013: Blind mobile ad networks

• GUIDE HOME • BLIND NETWORKS • PREMIUM BLIND NETWORKS • PREMIUM NETWORKS • LOCAL AD NETWORKS • AFFILIATE AND CPA NETWORKS •...

Overview of Facebook Home and how to install on Android

Facebook Home made a big splash late last month, but early indications show that users are [url=http://www.dazeinfo.com/2013/04/25/facebook-home-looses-ground-thanks-to-user-experience-study/]far from considering[/url] this a "revolution" despite smartphone users around the world [url=http://www.androidauthority.com/smartphone-users-spend-time-gaming-183698/]spending 18% of their time[/url] on Facebook...

Tracking mobile with Google Analytics

Mobile is becoming more important by the day and the figures speak for themselves: about 1 page out of every 8 was viewed using a mobile device (including tablets and phones) according to recent comScore research and last month Google released a study which showed that 77% of mobile searches were performed at home or at work even if a desktop PC was available...

How greedy is your app – does it drain batteries or gobble data? Test it before youre named and shamed

Badly- and inconsiderately-built native apps are increasingly attracting criticism for draining battery life, sapping too much of the user’s data allowance and clogging operators’ networks. Enthusiastic amateur developers with little or no mobile experience are often blamed, but ignorance is only part of the story...

Usability on the mobile Web: best practices and guidelines for designers and developers

In this era of technology, we are continuously interacting with things so it is vital that these interactions form positive experiences for us. This is true not only for objects or products we can physically touch, but equally so for intangibles such as websites...

Five common compliance and privacy mistakes in mobile that could land you in trouble and lose you customers

You commonly hear the mobile business being referred to as an ecosystem and there’s a good reason for that. Trust has to exist in the mobile ecosystem between customers and mobile marketers, mobile retailers, et al, otherwise they won’t engage and make purchases. Just one bad mobile experience with one company could cause a customer to lose faith with the mobile business as a whole, to the detriment of all. Companies that break the rules and ignore customer privacy are the killing mobile business just as it is getting started...

The most common mistakes in smartphone sites according to Google

Google are paying ever more attention to the mobile market and so, developers pay attention when the Big G is making recommendations. Google recently published a [url=https://developers.google.com/webmasters/smartphone-sites/common-mistakes]document[/url] on the main mistakes people make when working on mobile websites for smartphones. If you look through the list you can definitely recognize a cornerstone of Google's approach: [b]focus on the end user[/b]. Or put another way, "adopt the approach you want but be aware of your audience"...

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