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How to choose media query breakpoints to best support all connected devices
Taking your brand mobile by Ryan Evans, Clockwork Active Media Systems
January 16, 2009, by mobiThinking
Each year, some marketing expert proclaims that “it's the year of mobile”, yet every year passes with no noticeable shift in how the majority of brands strategize their mobile presence. Companies are worried about the ROI and marketers are still hesitant to take the risk. With marketing budgets tightening, everyone wants to know that their money is being spent wisely and their risk is minimal... Read More
Effective Design for Multiple Screen Sizes
January 15, 2009, by bryanrieger
So you're a designer and have been tasked with the design of a mobile web site. Chances are, unless you're designing for only one device you're quickly going to be faced with a common problem experienced by designers who work with mobile devices; figuring out what screen size to actually design for. For instance:... Read More
Going Native (or you had me at ‘hello’) Part I
January 14, 2009, by Ronan_Mandel
So I’ve got a confession to make here, I’ve been working on this bit for the better part of a month now in fits and starts, and having a hard time getting my head around it all. I started out with the notion of a quick primer comparing what it would take to knock out a quick ‘hello world’ on the various native platforms out there if you were to decide to do something other than a web app... Read More
DeviceAtlas 2.2 adds video and streaming properties and tests
January 12, 2009, by atrasatti
2009 has just started and we already have a new update for DeviceAtlas. Today we are completely reviewing all the properties related to video and streaming. We have done a deep analysis of what we had and what was needed and we think we have done a great job. We have worked closely with our friends at Mobizoft and we have created a handful of new properties that are covering MUCH better what you can do on a mobile device with media files... Read More
Build a Mobile and Desktop-Friendly Application in Django in 15 Minutes
January 5, 2009, by ronan
This article quickly walks you through the process of setting up an absolutely minimal mobile- and desktop-friendly web application using the Django framework. This particular framework works very well with mobile thanks to the way its templates are structured and makes for a good choice for new web-based applications... Read More
Developing Location Based Services: Introducing the Location API for J2ME
December 19, 2008, by nicogoeminne
Many mobile phones today support the Location API for J2ME under JSR-179. Using the location API, you can easily develop useful location based mobile Java applications. In this article, we demonstrate how to develop and test a mobile location based client server application using JSR-179, servlets and Google Maps... Read More
Stand and deliver – your case studies or
December 12, 2008, by mobiThinking
Like an addictive drug, with industry awards you're always left craving more: more information… more stuff we can learn from. Alberto Benbunan at hip Spanish agency Mobile Dreams Factory sums it up perfectly: "There’s more to awards ceremonies than recognizing the efforts of agencies or clients, they should also inspire others." It’s always interesting to know who and what, but what’s really useful is how and why... Read More
Judge for yourself: the campaigns of Mobile Dreams Factory
December 11, 2008, by mobiThinking
mobiThinking caught up with Alberto Benbunan, corporate development director of award-winning agency Mobile Dreams Factory. We asked him to share with you the video case studies that helped put the Spanish mobile-marketing agency into the spotlight at the 2008 Mobile Marketing Association Awards. So if you weren’t on the MMA judging panel, now is your chance to judge for yourself. Let us know what your think... Read More
Don’t forget the supine surfer
December 10, 2008, by ronan
It's easy to be waylaid by the word "mobile" in "mobile web", to assume that the defining characteristic of mobile web surfer is the fact that they are out and about. Not always so! Sometimes, mobile = not at PC. Remember that "mobile web" often means the "consumed-on-mobile-device web" rather than the "out-and-about web". ... Read More
Transcoding: what are the Viagra, Cialis and “Dear Winner” of HTML tag soup?
December 8, 2008, by ronan
Over the last 6 months or so part of the tech team in dotMobi has been working on Instant Mobilizer, a site mobilizer service to help small businesses dip their toes in the waters of the mobile web. One of the big problems with content transcoding is deciding when it should be applied: if there is little hope of it working well another alternative should be offered. ... Read More
