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Video: US warehouse chain fosters member loyalty with mobile; shares tips on mobile retail. Matt Martin, Sams Club
November 15, 2011, by mobiThinking
Members pay a fee to shop at Sam’s Club’s 600 warehouse stores. Introduced in 2010, and used by a million members, mobile is intended to be the bridge between the store experience and the Web experience. In this interview Matt Martin, senior manager, mobile strategy and emerging media, Sam’s Club, answers the following questions: 0:12 What is Sam’s Club?... Read More
Video: Using mobile to tap into millions of Live Nation concert-goers. Russell Wallach, Live Nation Network
November 15, 2011, by mobiThinking
Live Nation is riding the mobile wave; each month it sees over 8 million music lovers visit its mobile sites, while the app delivers US $10s of millions in m-commerce revenues. At Live Nation shows mobile provides a whole host of opportunities for fans and sponsors alike. Fans can purchase snacks and beverages via mobile and can opt in to receive discounts for concessions. Text-led promotions give fans the chance to win a meeting with the band backstage or vote for what the encore should be, even to chat with the band via instant messenger... Read More
Video: The Weather Channels guide to targeted mobile advertising. Scott Jensen, Weather Channel
November 15, 2011, by mobiThinking
With 33 million unique monthly users on Weather.mobi and 20 million app downloads on both Android and iPhone, The Weather Channel is one of the top mobile destinations in the US and, increasingly, worldwide as it expands abroad. The need to monetize its vast mobile readership has propelled it into developing a highly innovative mobile ad business, developing custom campaigns for top advertisers... Read More
Video: What mobile customers want from hotels; how HTML5 helps hotels meet those requirements. Stephen Gates, Starwood Hotels
November 15, 2011, by mobiThinking
Starwood Hotels and Resorts is one of the world’s largest hotel groups focused on luxury brands. Each of the chains, including Sheraton, Westin, Le Méridien, W Hotels and St Regis, has its own unique personality. HTML5 allows Starwood to use a single technology to deliver a similar brand experience across, but tailored to each platform, whether the customer is accessing the site via PC, tablet, smartphone or feature phone... Read More
Video: How device detection helps Smart AdServer deliver targeted ads to mobile devices. Sandrine Cardi, Smart AdServer
November 15, 2011, by mobiThinking
Smart AdServer is a premium ad-serving technology that allows publishers and agencies to display ads on Websites and apps on PCs, mobile phones and tablets. Tens of billions of ad impressions are served through Smart AdServer per month. Smart AdServer uses dotMobi’s DeviceAtlas to detect what device each and every customer is using, to ensure a relevant and right-sized ad is served to each mobile device... Read More
Video: The dos and donts of mobile marketing to minority groups. Professor Neal M. Burns, University of Texas
November 15, 2011, by mobiThinking
In this interview Professor Neal M. Burns, director, Center for Brand Research, Department of Advertising, University of Texas at Austin, answers the following questions: 0:15 What makes mobile a great platform for engaging minority groups? 2:00 Do different ethnic groups respond to mobile campaigns differently? 3:30 Does targeting campaigns towards each group deliver better results?... Read More
Video: What should brands develop first – mobile Web or mobile app? Chet Fenster, MEC Entertainment
November 15, 2011, by mobiThinking
MEC Entertainment is a division of MEC, one of the world's top media agency networks. MEC Entertainment produces branded video content for TV, online and mobile. Chet Fenster, managing partner, MEC Entertainment, answers the following questions: 0:15 Why is it essential that brands have a mobile strategy? 0:50 Why is mobile Web an essential part of a long-term mobile strategy?... Read More
Video: Your customers are mobile, are you? Mike Yonker, Rockfish
November 15, 2011, by mobiThinking
15 percent of Google searches are now conducted on a mobile device. Mobile Web is like a drive-up sales window – if you aren’t there when people come by on their mobile device, you won’t be doing business, you won’t be connecting with fans, you won’t be meeting whatever goals you want to achieve, points out Mike Yonker, vice president of mobile, Rockfish. Up-and-coming digital agency Rockfish was acquired by WPP in August 2011. It was OMMA's Agency of the Year 2010 and is on Ad Age's Agency A-List... Read More
New York, USA: ten excellent video interviews with ten mobile experts
November 15, 2011, by mobiThinking
In New York City, last week, mobiThinking interviewed ten leading mobile experts from an array of backgrounds, both brands and agencies, on camera. mobiThinking has been hunting for themes that unify them together, but apart from the obvious “your customers are mobile, if you’re not you are invisible”, it’s not been possible. Each interviewee shares different experiences, insights and foresights and different points of view… enough material for many blogs to come... Read More
Video: Insights into mobile advertising from a mobile ad exchange, John Phenix, Nexage
November 14, 2011, by mobiThinking
In this in-depth interview John Phenix, senior vice president of revenue, Nexage, answers the following questions: 0:10 What is Nexage? 0:35 Why do brands need to engage customers via mobile? 1:10 How can sites/apps be monetized through advertising? 2:05 What types of mobile advertising work well? 2:55 What business sectors attract the most mobile advertising?... Read More
