The Physical Web is dead, long live the physical web
13 Statistics Showing The Importance of Mobile Web Performance
Server-side device detection used by 82% of Alexa top 100 sites
January 11, 2012, by ronan
About 82% of the Alexa 100 top sites use some form of server-side device detection to serve content on their main website entry point. As you descend from the top 10 to the top 25 and top 100 sites the percentage of sites using server-side detection falls from 100% to 96% to 82%. This is an interesting fact given the all of the recent discussion in the blogosphere of responsive design using client-side techniques such as media queries... Read More
Millennial Media, the first mobile ad network to IPO; and thus to reveal revenues and the long road to profitability – analysis
January 9, 2012, by mobiThinking
The announcement of the planned floatation of six-year-old Millennial Media – believed to be one of the largest mobile ad networks in the US – on the stock exchange is interesting for two reasons... Read More
Future of the Mobile Web: Request for submissions
January 6, 2012, by Martin Clancy
Dear mobiForge community, We have invited a number of colleagues and opinion formers from across several different verticals to [b]a forum event in Dublin on January 26th next [/b]to discuss some of the most pressing [b]issues, trends, opportunities and challenges in today’s mobile web environment[/b]. People from companies like Adobe, Cloud Four, Nokia, Yiibu and others will be coming along. The idea is to build towards [b]a consensus on current technology, facts, fictions and opportunities of the mobile web[/b] in an environment that is increasingly noisy and hype filled... Read More
US mobile ad expenditure more than doubles to $2.1 billion in 2011, Google dominates, according to IDC
December 20, 2011, by mobiThinking
According to estimates by IDC, US $2.1 billion was spent on mobile advertising in the US in 2011. That’s more than double the expenditure in 2010. The split between mobile search and mobile display advertising spend is roughly 70:30. This is part of the reason that IDC attributes a massive 70 percent market share to Google (IDC describes Google as a “near monopoly” in search), but IDC believes Google is the market leader in display advertising in the US also... Read More
Content theft: how mobiThinking dealt with a site that reprinted scores of original articles without permission
December 19, 2011, by mobiThinking
Recently mobiThinking discovered that a mobile and internet marketing consulting company in North Carolina, USA, had been reposting original content from mobiThinking.com on its own Website without permission. There were at least 70 original mobiThinking articles reposted in their entirety, including the most popular content and in-depth content such as the mobile stats compendium, guide to ad networks, guide to mobile awards etc... Read More
mobiThinking guide to mobile agencies: Pontomobi
December 12, 2011, by mobiThinking
• Next agency profile: Golden Gekko • All profiled agencies: Guide home Pontomobi: in brief Type of agency: full service mobile agency. Founded: October 2007... Read More
mobiThinking guide to mobile agencies: Mobiento
December 7, 2011, by mobiThinking
• Next agency profile: Mobile Dreams Factory • All profiled agencies: Guide home Mobiento: in brief Type of agency: Full service mobile agency. Founded: 2001. Acquisitions: N/A. Main offices: Stockholm, Sweden (HQ); New York, USA; Oslo, Norway; Copenhagen, Denmark... Read More
mobiThinking guide to mobile agencies: Golden Gekko
December 6, 2011, by mobiThinking
• Next agency profile: Mobiento • All profiled agencies: Guide home Golden Gekko: in brief Type of agency: Developer of mobile: Web; apps; content; games and services. Founded: 2005. Acquisitions: N/A... Read More
Winners of the Effective Mobile Marketing Awards (EMMAs) 2011, with videos and case studies
November 20, 2011, by mobiThinking
Update (December 2012): The 2012 winners of the EMMAs are here. The Effective Mobile Marketing Awards (EMMAs) • Founded: 2010. • Organized by: Mobile Marketing Magazine. • Deadline for entries: September, each year. • Entry fee: free (though originally there was a fee)... Read More
Video: What marketers need to know about mobile in China. Jia Zheng, AKQA
November 15, 2011, by mobiThinking
In this interview Jia Zheng, associate strategist, AKQA answers the following questions: 0:15 Tell us about your research into mobile use in China and the US? 0:45 What challenges and opportunities do mobile marketers face in China? 2:05 What characteristics make the Chinese mobile market unique? 2:95 How do Chinese people use mobile phones differently to westerners?... Read More
