Video: Want to engage young people? Think mobile Web. Christian Louca, YOC talks to mobiThinking

Christian Louca, global managing director of mobile advertising network YOC Performance answers the following questions in this interview:

0:08 Why is it essential that brands have a mobile strategy?
0:38 Why is just doing an iPhone or Android app not a mobile strategy?
2:18 Why is a mobile site an essential part of a long-term mobile strategy?
2:53 Why should a Website identify mobile users?
3:50 How can advertising help mobile sites make money?
4:48 What is your top tip for a successful mobile Website?

There are nine video interviews in this series:

• How mobile Web should fit into your digital strategy – ILICCO ELIA, head of mobile, LBi
• Autotrader: lessons from a decade on the mobile Web – Amy Gale, Autotrader Mobile
• Five top tips for a great mobile Website – Phillip Clement, Bemoko
• Why HTML5 changes everything – Dimitrios Kontarinis, VP of innovation, Velti
• Mobile’s role in the advertising world – Russ Lidstone, CEO, Euro RSCG
• Device Atlas powers device detection on the Adfonic mobile ad network – Wes Biggs, Adfonic; Eileen O’Sullivan, dotMobi
• Want to engage young people? Think mobile Web – Christian Louca, YOC
• What is mobile government or m-government? – Nick Jones, head of digital, PM’s Office and COI
• What is a mobile affiliate network? – Vianney Settini, MobPartner

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