Video: What is mobile government or m-government? Nick Jones, PM’s Office and COI talks to mobiThinking

Nick Jones, head of digital, UK Prime Minister’s Office and Cabinet Office and director of interactive services, COI, answers the following questions in this interview:

0.04 What is mobile government or m-government?
0.18 Why is it important for the government to engage with citizens via mobile?
0.40 Why is mobile Web an important part of m-government?
0.56 What examples are there of m-government in action today?
1.26 What should we expect in terms of m-government over the next few years?
1.47 What are your tips for best practice in m-government?
2.23 What are the pitfalls of m-government?

There are nine video interviews in this series:

• How mobile Web should fit into your digital strategy – ILICCO ELIA, head of mobile, LBi
• Autotrader: lessons from a decade on the mobile Web – Amy Gale, Autotrader Mobile
• Five top tips for a great mobile Website – Phillip Clement, Bemoko
• Why HTML5 changes everything – Dimitrios Kontarinis, VP of innovation, Velti
• Mobile’s role in the advertising world – Russ Lidstone, CEO, Euro RSCG
• Device Atlas powers device detection on the Adfonic mobile ad network – Wes Biggs, Adfonic; Eileen O’Sullivan, dotMobi
• Want to engage young people? Think mobile Web – Christian Louca, YOC
• What is mobile government or m-government? – Nick Jones, head of digital, PM’s Office and COI
• What is a mobile affiliate network? – Vianney Settini, MobPartner

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