The WordPress road to the future of the mobile web via Progressive Web Apps

With WordPress powering 27.1% of all websites on the internet, Matt Mullenweg has set a new goal for the popular content management system: achieving a 50% market share (the majority of websites). However, he recognized that in order to reach that number and grow even further, “it’s more than just blogs and more than just...

Mobile Payments with the Payment Request API

We’ve recently written about the effect UX has on conversions. One place that has always had a lot of friction is the checkout process, particularly the manual entry of billing information on handheld devices. There have been several drives to reduce such friction in recent years, including Apple Pay, Android Pay, and Samsung Pay, to...

Year in review: How the share of mobile web traffic changed in 2016

Having a detailed understanding of today’s mobile landscape is crucial when making business decisions related to your online presence. Over 2016, we’ve followed DeviceAtlas’ quarterly reporting on the latest trends in the mobile device usage which are based on real life web traffic to hundreds of thousands of websites. These reports are focused on specific...

Phone in snow

2016 Year in review: Highlights from the mobile web

2015 was a hard act to follow. That year, we noted, was an exceedingly good year for mobile, with highlights including advances in progressive web apps, web performance, and the Physical Web. Many of these themes have continued into 2016. From this viewpoint, 2016 was more of a year of iterative progression, than of pure...

Why your content doesn’t work on mobile

Anyone involved in developing content for the mobile web is probably already aware of the huge performance challenges on mobile. There is now widespread acceptance that we should budget for performance just as much as we should for design, and functionality. Perhaps even more so. So why are many websites still failing users by serving...

Cloud beacons

Google’s Beacon Platform and the Physical Web

A lot has changed in a short time in Google’s beacon platform. Perhaps not to be unexpected given that it’s a relatively new technology. Beacons that you can purchase today generally have several broadcast modes to choose from, including iBeacon, Eddystone-EID, and Eddystone-URL. Some can broadcast multiple modes at once, while others must be configured...

720×1280 is the most common mobile screen resolution in Q3 2016 (new report)

While the latest flagship devices come with at least Full HD screens, it’s the humble 720×1280 that’s getting the largest share of browsing today. This is according to the latest DeviceAtlas Mobile Web Intelligence Report for Q3 2016 which also covers the most used phone makers, mobile OSes, Android versions, and mobile browsers. 720×1280 gets...

Serving AMP pages to all mobile users

AMP is growing in importance in the web publishing world. Here at mobiForge we have some serious misgivings with the approach taken by Google with AMP but the speed up in page loading time is inarguable. This post describes a method for exposing AMP pages to all mobile visitors using some server-side device detection so that all mobile...

5 mobile SEO techniques to pay attention to in 2016

Mobile SEO used to be less of a concern for companies when searching the web on a phone was a relatively new phenomenon for a small group of enthusiasts. Today it’s no longer the case due to the fact that even on low-end smartphones you can easily search the web and open any website. And...

Mobile audience growth driven by web, not apps: report

Comscore’s latest report focuses on native app usage in the US, there are some interesting nuggets on mobile web usage we felt merited a mention on mobiForge. The report, which is base on aggregated data from several Comscore platforms shows that growth on mobile platforms continues apace, albeit at a slower rate than previous years. The report leads with figures on time spent in mobile apps, on the mobile and desktop web, but pivoting to audience figures, or eyeballs if you prefer, reveals that mobile web is driving huge gains...

Bill boards

Mobile ad UX: how to use ads and alienate people

As a follow up to our previous article on the rising prevalence of ad blockers we thought it would be useful to review the types of ad that are likely to deliver a poor user experience, annoy your visitors, and sink your conversion rates. Ads, even at the best of times, aren’t particularly liked by...

The SIM – the tiny computer in your pocket that’s really in control

The Subscriber Identity Module (SIM) was first introduced by the GSMA in 1987 in a farsighted move to ensure that a mobile subscriber on a GSM cellular network could maintain an identity on the network independant of a particular mobile device. While its visibility has decreased over time, the humble SIM has been an essential...

Reducing page weight

When approaching the issue of web page weight, it’s useful to keep in mind the well known engineering maxim, “Simplify, and then add lightness“. This article describes some of the ways you can add lightness and reduce your web page weight...

Why your content doesn’t work on mobile

Anyone involved in developing content for the mobile web is probably already aware of the huge performance challenges on mobile. There is now widespread acceptance that we should budget for performance just as much as we should for design, and functionality. Perhaps even more so. So why are many websites still failing users by serving...

Taking the web offline with service workers

You’re probably already familiar with the idea of offline web apps, web apps that can continue to work in the face of intermittent network connectivity. This concept has been around for a while, and various technologies have been developed along the way to achieve offline web apps, (Google) Gears, and Appcache for example, but none of these addressed the offline challenge quite as well as service workers...

Web push notifications

Web push notifications are the best thing to hit the web since the hyperlink! No kidding, this technology is going to be huge. Until recently web developers could only dream of push enabled web apps. Things have changed however, and web push notifications, the asynchronous delivery of messages to a user's device from a website, even when the website is not open in the browser, are now a reality thanks to a number of HTML5 APIs:...

Touch-friendly Drag and Drop

In this article we explore some touch-friendly drag and drop implementations. In particular we'll be looking at DOM and canvas-based drag and drop approaches. We'll also build on some of the things we learned in previous HTML5 articles on mobiForge...

Mobile Networks Statistics 2015

In this section you will find some of the most interesting statistics regarding the advancement of mobile network technology, along with information regarding mobile subscriptions...

The HTML5 Pointer Events API: Combining touch, mouse, and pen

The Pointer Events API is an HTML5 specification that combines touch, mouse, pen and other inputs into a single unified API. It is less well supported than the Touch Events API, although support is growing, with all the major browsers working on an implementation, except for Apple's Safari. There's a colorful background to how the current state of browser support for this API came to be which we covered previously on mobiForge, but in this article we'll just look at its usage...

Webviews and User-Agent strings

Much is made of the comparative times spent browsing the web vs engaging with native apps in the apps vs web debate. An often overlooked part of the discussion is that when engaged with a native app some portion of this time is spent actually on the web, via a webview. We'll get to what a webview is in a minute, but for now, what this means is that although the user is in an app, he or she is effectively browsing the web...

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