Phone in snow

2016 Year in review: Highlights from the mobile web

2015 was a hard act to follow. That year, we noted, was an exceedingly good year for mobile, with highlights including advances in progressive web apps, web performance, and the Physical Web. Many of these themes have continued into 2016. From this viewpoint, 2016 was more of a year of iterative progression, than of pure...

Why your content doesn’t work on mobile

Anyone involved in developing content for the mobile web is probably already aware of the huge performance challenges on mobile. There is now widespread acceptance that we should budget for performance just as much as we should for design, and functionality. Perhaps even more so. So why are many websites still failing users by serving...

Cloud beacons

Google’s Beacon Platform and the Physical Web

A lot has changed in a short time in Google’s beacon platform. Perhaps not to be unexpected given that it’s a relatively new technology. Beacons that you can purchase today generally have several broadcast modes to choose from, including iBeacon, Eddystone-EID, and Eddystone-URL. Some can broadcast multiple modes at once, while others must be configured...

720×1280 is the most common mobile screen resolution in Q3 2016 (new report)

While the latest flagship devices come with at least Full HD screens, it’s the humble 720×1280 that’s getting the largest share of browsing today. This is according to the latest DeviceAtlas Mobile Web Intelligence Report for Q3 2016 which also covers the most used phone makers, mobile OSes, Android versions, and mobile browsers. 720×1280 gets...

Serving AMP pages to all mobile users

AMP is growing in importance in the web publishing world. Here at mobiForge we have some serious misgivings with the approach taken by Google with AMP but the speed up in page loading time is inarguable. This post describes a method for exposing AMP pages to all mobile visitors using some server-side device detection so that all mobile...

5 mobile SEO techniques to pay attention to in 2016

Mobile SEO used to be less of a concern for companies when searching the web on a phone was a relatively new phenomenon for a small group of enthusiasts. Today it’s no longer the case due to the fact that even on low-end smartphones you can easily search the web and open any website. And...

Mobile audience growth driven by web, not apps: report

Comscore’s latest report focuses on native app usage in the US, there are some interesting nuggets on mobile web usage we felt merited a mention on mobiForge. The report, which is base on aggregated data from several Comscore platforms shows that growth on mobile platforms continues apace, albeit at a slower rate than previous years. The report leads with figures on time spent in mobile apps, on the mobile and desktop web, but pivoting to audience figures, or eyeballs if you prefer, reveals that mobile web is driving huge gains...

Caching with service workers

Caching with service workers, the easy way

Caching is one (just one) of the things that service workers do really well. A good caching policy enables your web app to do some pretty cool things, like serving almost instantaneous responses, smoothing over patchy network connections, and even providing offline functionality. With the right caching you can banish 404 response pages to the...

Sleepwalking by Flickr user Ben Bashford

Sleepwalking into a walled garden

Here at mobiForge we’ve been broadly positive towards Google’s AMP since its launch in October 2015. It’s by no means the only way to achieve the wholesome goal of fast-loading web pages, but by providing a well-documented format to adhere to that delivers excellent performance, the web has benefitted. Google now reports that the average...

68% of digital media time now spent on mobile devices

The latest report by ComScore revealed that the amount of digital media time spent using mobile devices reached 68% in the U.S. That leaves only 32% of digital media time for using desktop or laptop computers. The smartphone has now become the primary way of getting online and for many users it is the only way. While we...

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